F. Marketing campaign Metrics
13. Promoting Price of Sale
ACoS reveals your PPC marketing campaign’s efficiency. It’s the ratio between advert spend and focused gross sales. In response to Ad Badger, the typical every day spend is $381 and the typical ACoS is 34.42% on Amazon. For tactics to decrease your ACoS, please learn our PPC post.
As a vendor it’s possible you’ll discover that different KPIs are extra related to your small business mannequin. As an illustration, Return on Advert Spend (RoAS) and Whole Common Price of Gross sales (TACoS) are additionally good indicators of your marketing campaign’s efficiency on Amazon.
However we hope that our checklist of Amazon metrics offers a bit extra readability as to which metrics sellers should regulate in 2021. And now that you just’ve had your Amazon efficiency metrics defined so neatly, why not observe our weblog?
We’ll maintain you up to the mark with new Amazon vendor metrics, charges, insurance policies, and knowledgeable interviews. And must you ever want a recent pair of eyes to look at over your metrics and maintain you on-track for achievement, our useful Account Monitoring group will step as much as the problem.