Amazon International Marketplaces – Q&A on Promoting Internationally on Amazon – amazonnewstoday

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5. What if I’ve an previous European or American account?

These days, all newly issued European and American vendor accounts are issued as UA.

However again within the day, sellers opened and operated one account for each venue they bought on. Amazon has ‘grandfathered’ these older accounts into the UA program with account modifications, however sellers can’t merge them or consolidate stock throughout international locations.

How does this work? Say, as an example, {that a} vendor opened three European accounts in 2010, that are nonetheless energetic in the present day, and which function individually as ‘grandfathered’ accounts with these show names:

  • Bookfinder1 on Amazon.de rakes in 10,000 gross sales per yr with a feedback rating of 97%.
  • Bookminder2 on Amazon.co.uk comes second with 5,000 yearly gross sales at 98% constructive suggestions.
  • Bookbinder3 on Amazon.fr sells 3,000 merchandise per yr with 95% constructive scores.

The vendor can stick with it utilizing all Three grandfathered accounts on the venues they had been created. And if they need, they will additionally now use every certainly one of them to promote throughout Europe. However solely on the condition that they don’t run greater than 2 accounts on the identical venue on the similar time with out Amazon’s permission.

So, do you have to cease utilizing your grandfathered accounts and go for a single unified account as an alternative, to make logging in and itemizing simpler?

It relies upon. In case your grandfathered account is profitable and you are taking pleasure in your promoting historical past, suggestions rating, and fame, there’s no purpose to deactivate it.

It’s in all probability finest to maintain your oldest and most profitable grandfathered accounts operating as typical. So, as an example, the vendor above would possibly need to use the primary account on all 6 European venues. Or they may hold the primary two as they’re, and use the third one on Amazon France, Spain, Italy, and the Netherlands.