Tips on how to Beat Your Competitors on Amazon – Methods Revealed

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Uninterested in seeing huge manufacturers on the primary web page above your merchandise? 

We’re all up for wholesome competitors, aren’t we? 

Nevertheless, promoting on Amazon isn’t the identical.

While you see a competitor rating above your product, you’re dropping prospects and gross sales. From our expertise, we will say {that a} product ranking within the first place of the search outcomes grabs 70-80% of gross sales, whereas a product rating in fourth can seize solely 0-10% of the gross sales. That’s substantial!

So how do you funnel extra gross sales into your pipeline? 

The straightforward reply is to get increased visibility over your rivals –   Simpler mentioned than performed. 

We helped a model transfer their product listings from web page 6 to web page 1 inside a month. So you are able to do it too!

I’ve spent the previous three years serving to our shoppers create compelling product listings that inform their model story, in addition to outrank the competitors. The method differs for particular person manufacturers. So

I’ve compiled a listing of ideas from my expertise that can assist you outperform your rivals on Amazon.

Let’s dive proper in.

Fast Information:

  1. Steps to outrank your competition on Amazon
  2. A few other ways to beat your competition on Amazon
  3. Target shoppers throughout their buying cycle
  4. Final Thoughts

Busy day? Can’t learn your entire publish? Right here’s the abstract –

amazon competitor ranking tips

Steps to outrank your competitors on Amazon

With the intention to beat your competitors on Amazon, it’s essential to outline, observe, and goal your rivals. Let’s see the way it works!

a. Outline your rivals

For those who’re competing with extra manufacturers in your area of interest, this may be laborious.

Let’s say I need to promote a ‘flavored natural inexperienced tea.’ Then selecting up a ‘medicinal black tea’ product as a competitor is probably not the precise factor to do. 

It is advisable discover the proper rivals to focus on. So the very best factor to do can be to filter them primarily based on: 

So the very best factor to do can be to filter them primarily based on:

  • Options
  • Worth supplied
  • Variety of orders (gross sales) generated
  • Evaluate and rankings

This helps you get the direct rivals who’ve a related buyer base like yours.

I’m going to make use of the amazonnewstoday Chrome extension that can assist you perceive higher. Let’s seek for ‘natural tea’ on Amazon.com and use the Chrome extension to extract the outcomes.

use of amazon seller chrome extension

Primarily based on the metrics listed above, filter the direct rivals. As soon as we establish the rivals, it’s time to trace them.

b. Monitor your rivals’ key phrases

  • Now, go to amazonnewstoday Reverse ASIN, enter the competitor ASIN, and hit the Search button.
finding competitor keywords
  • We get a listing of metrics like natural quantity, key phrases, long-tail key phrases, and associated merchandise to this itemizing. 
  • Swap between the tabs to get their product key phrases and long-tail key phrases. 
  • Now that we have now our rivals’ key phrases, let’s observe them to get their search outcomes. 
  • Choose the key phrases from ‘long-tail keywords,’ and click on on ‘Monitor key phrases.’ You’ll know the key phrases for which they’re rating on the primary web page and changing nicely.  Use these key phrases in your listings.

c. Goal the rivals’ key phrases utilizing Amazon Sponsored Adverts 

Run handbook campaigns on Amazon for a similar set of your competitor key phrases. 

If you wish to outrank your rivals, it’s essential to generate gross sales pushed by your rivals’ key phrases. Amazon PPC campaigns will assist you to with that.

Watch this video if you wish to know how one can rank for Amazon search engine optimization utilizing PPC campaigns. 

d. Set Pricing Alert

Now that Q4 is here, it’s the precise time to set alerts and monitor your rivals’ pricing methods. In most classes, pricing performs an influential function within the buyer shopping for course of. Set pricing alerts in your rivals’ merchandise, and reprice your merchandise to extend your possibilities to win a sale.

On the amazonnewstoday dashboard, go to ‘Instruments,’ and below ‘Worth’ set alert.

Just a few different methods to beat your competitors on Amazon

While Amazon PPC is the largest asset to drive gross sales on your competitor key phrases, you can even outrank them by following the below-mentioned steps. 

Use Amazon critiques and rankings to your benefit

Buyers search high quality info whereas buying a product, and critiques are their go-to supply to find real insights concerning the product. 

So analyzing Amazon critiques and rankings will assist you to perceive three issues about your goal prospects and rivals.

  1. Are you able to make your product higher than your rivals’?
  2. Is there sufficient demand for the product?
  3. Tips on how to construct your model by concentrating on the precise purchaser persona
  1. Are you able to make your product higher than your rivals’?

This can be a course of we use for a couple of of our shoppers’ merchandise, particularly for area of interest merchandise and CPG (Client Packaged Items). Scan by way of the adverse and constructive critiques of rivals with related merchandise. This can give insights within the long-run permitting you to enhance your product options and performance primarily based on buyer critiques. 

You may as well spotlight the options that may resolve the client’s issues that occurred whereas utilizing your rivals’ merchandise.

  1. Is there sufficient demand for the product?

This is a crucial query for bigger manufacturers or a novice vendor who’s attempting to launch merchandise. By wanting on the quantity of the critiques and the engagement of the shoppers within the critiques, it is possible for you to to know the demand for the product on Amazon. 

  1. Tips on how to construct your model by concentrating on the precise purchaser persona

This may be tough, let me clarify. 

Buyer mindset adjustments from product to product. For instance, a consumer shopping for a luxurious merchandise like a Rolex watch is extra involved concerning the type and design of the product quite than its value. Alternatively, one other shopper who needs to purchase a towel will think about if the product is price his penny. So it’s essential to challenge your model in a strategy to attain your required audience. Amazon A+ content is among the best methods to captivate your consumers.

Goal consumers all through their shopping for cycle

Our shoppers all the time ask us, how can we attain extra prospects with a restricted finances?

Effectively, the reply is to get your listings proper. 

I’ve all the time seen sellers, particularly manufacturers get hung up on utilizing excessive quantity key phrases or branded key phrases. That is the place they’re limiting their buyer attain. When an individual is within the course of of shopping for a product, the searches start with easy phrases and turn into extra particular as they get nearer to creating a purchase order resolution. 

For example, if an individual needs to seek for trainers on Amazon, he’d kind ‘trainers.’ As he decides what kind of sneakers he needs to purchase, he varieties search phrases like ‘trainers for males,’ ‘trainers for laborious floor,’ ‘trainers combo.’ 

So long-tail keywords are your finest guess relating to conversions. Incorporate them into your product listings. 

Last Ideas

Ultimately, Amazon needs to see keyword-driven gross sales from potential prospects. So it’s essential to grasp the artwork of keyword research

At amazonnewstoday, we help your rating efforts by incorporating our innovative insights into our platform. So in case you haven’t already, I’d encourage you to take a look at our dashboard by signing up with a 7-day free trial