Stage 3. When a bot picks up the key phrases, this triggers a coverage violation discover and a drop within the vendor’s Account HealthAccount Well being is an Amazon web page which c… More ranking.
The itemizing is closed on Amazon US.
On what grounds? Giving conflicting info throughout venues, in addition to itemizing prohibited objects.
When the vendor information an attraction with US Vendor Assist, the declare is rejected. It doesn’t matter if the itemizing is energetic or not, or if the product is clearly not prohibited and has been promoting on Amazon US for years. It additionally doesn’t matter if the vendor is the producer or model proprietor.
The Vendor Assist group will disregard proof of brand name possession and authorized compliance. There’s each likelihood that it’s going to ship a canned response. In it, it’d ask the vendor to edit the brand new itemizing and take away the offending key phrases.
Sadly, the vendor will probably be unable to take action. It might be as a result of the brand new itemizing is already suspended and inaccessible. The product class is likely to be gated Promoting sure merchandise and bran… More. Or the vendor doesn’t have an account on the brand new venue or hasn’t signed up for Brand RegistryAmazon Model Registry is a instrument that ena… More on it.
Typically sellers report that by the point the itemizing is cleared, the saboteurs launch one other bogus one on a brand new venue. This time, it triggers a distinct type of violation discover. And the scenario repeats itself with new ASINs, resulting in a cascade of closed listings.
Within the time it takes the vendor to clear up the difficulty, necessary gross sales occasions can have handed.
FBA stock can have been rejected on the gate, caught on the shelf or eliminated.
Competing merchandise can have offered out.
And rankings can have plummeted.