Amazon Accelerator Versus Launchpad
So, what’s the Amazon Accelerator program? It’s a service that enhances consciousness and drives gross sales. It’s a bit like Amazon Launchpad, which provides tech start-ups a leg up, besides Amazon Accelerator is extra like a franchise for rising manufacturers with a wide range of merchandise.
No less than, that’s the best way it was. Through the years, the road between Accelerator and Launchpad has been blurred. Each packages now embody merchandise like toys, stationery, pets, well being, magnificence, child, house, garden, and sporting objects.
Even so, they’re basically totally different. Accelerator merchandise (e.g., Pinzon, Stone & Beam) can solely be bought on Amazon. They don’t have any market presence outdoors of Amazon. However Launchpad merchandise (e.g., Fend foldable helmets and RunLessWire switches) usually are not unique to Amazon, despite the fact that they could hand over a few of their fairness to Amazon.