15 Amazon Analytics Instruments to Enhance Gross sales and Optimize Your Enterprise

15 Amazon Analytics Instruments to Enhance Gross sales and Optimize Your Enterprise

Do you drive a automotive with out checking the gasoline gauge or wanting on the highway forward? No, proper? 

Equally, within the aggressive panorama of Amazon, merely listing your products is like driving blindfolded. 

To succeed, you have to consistently maintain monitor of your metrics, analyze what’s efficient, and steer your methods to extend gross sales. 

Now, it’s not straightforward to get all the info you want in a single place. Sure, Amazon gives totally different experiences on Seller Central, however making sense of that knowledge is a nightmare. 

To reach this aggressive panorama, you want a fully-featured Amazon analytics instrument that may consolidate all info in a single place and make sense of it. 

This text will record the highest 15 finest Amazon analytics instruments accessible out there. 

A fast peek into the article:

  1. amazonnewstoday
  2. Helium 10
  3. DataHawk
  4. Zonguru
  5. AMZ Scout
  6. JungleScout
  7. Channel Advisor
  8. Amalyze
  9. Viral Launch
  10. Nozzle
  11. Sellozo
  12. Pacvue
  13. Seller Tools
  14. Zoo Tools
  15. SellerBoard


amazon analytics tools

amazonnewstoday is a number one Amazon analytics platform that mixes knowledge, know-how, and synthetic intelligence to assist e-commerce manufacturers develop their enterprise with data-driven insights and instruments.  

Just about every other instrument within the trade focuses on one particular facet of Amazon’s enterprise. However amazonnewstoday does every thing everybody else does, plus some extra.

Listed below are some key options of the platform:

Product Analysis:

amazon product research

amazonnewstoday’s Product Research function supplies entry to an enormous database of over 100 million merchandise on Amazon, 

It gives superior filters that will help you shortly identify profitable product ideas that align with your online business objectives. 

Aside from that, with the AI-powered Alternative Rating, you’ll be able to predict product profitability by analyzing elements like demand, income potential, profit margin, competitors, and extra. 

Key phrase Analysis:

amazon keyword research

The amazonnewstoday Keyword Research function takes hundreds of thousands of key phrase knowledge immediately from Amazon and helps you discover probably the most related and worthwhile key phrases in your merchandise. 

It additionally gives an Amazon Reverse ASIN function that permits you to dive into key phrases of your competitor’s listings. 

Product Intelligence:

amazon product intelligence

amazonnewstoday’s Amazon Product Intelligence gives a set of options to sellers. 

The Product tracker permits you to monitor any product on the dashboard and analyze historic developments. 

For every product, you can even monitor key phrases, understand keyword indexing status, and analyze the listing quality in opposition to Amazon’s finest practices and opponents.


amazon advertising

amazonnewstoday Promoting function offers you an perception into the profitability of your PPC campaigns, advert teams, search phrases, and so forth. 

The Marketing campaign Supervisor dashboard simplifies marketing campaign monitoring and optimization. 

Moreover, amazonnewstoday Advertising automation allows hands-free marketing campaign execution based mostly on your online business objectives. 

Plus, the distinctive dayparting function permits you to set customized bids at totally different instances of the day, making certain optimum advert visibility and income potential. 

Be aware: amazonnewstoday lately launched the Stream dashboard, the place you’ll be able to see hourly and seasonal gross sales knowledge as much as the final three months and make data-driven advertising strategies.

amazon stream dashboard
Professionals Cons
A complete suite of instruments for Amazon sellers Steep studying curve
Entry to an enormous product database and provider data Product sourcing is restricted to Alibaba.com suppliers
AI-driven Alternative Rating for profitability prediction A bit costly
Detailed key phrase analysis with superior filters Superior options might require a deep understanding of Amazon’s enterprise
All-in-one product and key phrase monitoring
Itemizing high quality evaluation benchmarked with class common and opponents, with actionable insights
Automation and dayparting for Amazon promoting
Lifetime knowledge retention
Obtain customized enterprise experiences
Supply a freemium mannequin for all customers
Consumer-friendly interface

Helium 10

amazon tracking tools

Helium10 is an all-in-one Amazon vendor answer that goals to offer every thing the busy Amazon vendor wants

The answer contains 20+ fully-featured instruments overlaying product analysis, product launches, key phrase analysis, itemizing optimization, operations, promoting, and analytics.

The Analytics instrument contains the next options:

  • Earnings
  • Market Tracker
  • Key phrase Tracker
  • Market Tracker 360

The Earnings dashboard gives real-time insights into gross income, internet revenue after estimated prices, and product efficiency developments over totally different time durations, permitting you to make knowledgeable choices and optimize your product listings for higher profitability.

The Market Tracker instrument permits you to monitor the product efficiency of opponents in real-time. It supplies you with insights into the market developments, gross sales quantity, and pricing strategies of your opponents.

The Key phrase Tracker instrument helps you monitor your merchandise’ rating for particular key phrases on Amazon. Moreover, it suggests related key phrases to extend your product’s visibility and gross sales.

Aside from these instruments, Helium 10 additionally gives a brand new Market Intelligence instrument, “Market Tracker 360,” to achieve actionable insights to spice up your model.

Professionals Cons
Consumer-friendly interface Many instruments with complicated names
All-in-one platform No provider database
Free and Starter plan for brand new companies Costly for full entry
Highly effective Amazon market analytics instrument Steep studying curve
Constructed-in search engine marketing and advertising and marketing instruments
Straightforward touchdown web page builder
Palms-on Amazon coaching


amazon analytics tools for sellers

DataHawk is an Amazon analytics instrument that gives analytics options for manufacturers, retailers, and businesses to assist them improve gross sales, optimize margins, and enhance profitability on Amazon.

  • DataHawk’s search engine marketing Analytics instrument permits you to monitor key phrase rating, optimize product itemizing, and discover worthwhile key phrases in your merchandise. 
  • The Product Analytics instrument permits you to monitor merchandise, analyze real-time adjustments within the BSR rank, and perceive gross sales developments. 
  • With the Market Analytics instrument, you’ll be able to conduct in-depth product analysis, uncover the top 100 selling products for any class, and monitor their progress to search out worthwhile merchandise. 
  • DataHawk additionally supplies an intuitive dashboard to investigate promoting efficiency in an account and ASIN level
Professionals Cons
Superior Amazon Market Analysis & Intelligence instrument Generic analysis capabilities
Amazon search engine marketing efficiency evaluation Costly pricing
Automate PDP monitoring Decrease tracked key phrases limits
Highly effective Amazon BSR Information Visualization Much less superior options
Computerized Scheduled Reporting


amazon tracking tools for sellers

ZonGuru is an all-in-one vendor software program that gives a group of 17 instruments that work collectively to offer a transparent overview of your Amazon enterprise. Its power is particularly seen in Product Analysis and Keyword Tracker.

Just lately armed with ChatGPT-4, Zonguru additionally helps you optimize your listings and improve gross sales. 

On high of that, Zonguru additionally gives a Enterprise Dashboard, IP Monitoring, and an E mail and Evaluation Automator for complete enterprise administration. 

Professionals Cons
Computerized filtering of canceled orders and refunds Excessive costs
Concentrate on enhancing buyer loyalty Comparative price to opponents
Three versatile pricing plans Limitations on the starter plan
Environment friendly order search Incomplete options
Enterprise dashboard for product efficiency overview Brief trial interval
Concentrate on enhancing buyer loyalty Comparative price to opponents


analytics tools for amazon sellers

AMZScout is a well-liked Amazon intelligence software program that gives an entire toolset that will help you begin and develop your Amazon business, together with product analysis, key phrase analysis, developments competitor knowledge evaluation. 

AMZScout additionally gives a Chrome Extension to make product analysis simpler for sellers.

Professionals Cons
It is inexpensive and user-friendly Restricted performance
All-in-one platform for product analysis Have to put in Chrome Extensions to get full performance
Strong product database
Have a useful academy to be taught

Jungle Scout

tracking tools for amazon sellers

Jungle Scout is a complete platform designed for sellers trying to promote merchandise on Amazon. 

It gives a set of instruments to help you in launching and scaling your online business.

A few of its key options embody:

  • Product Database: It supplies useful perception into product niches, resembling gross sales knowledge, pricing, and competitors, and helps you discover potential Amazon merchandise. 
  • Product Tracker: It permits customers to observe product efficiency over time and determine alternatives for fulfillment on Amazon. 
  • Provider Database: Jungle Scout additionally gives a Provider Database to search out dependable suppliers for the merchandise. 
  • Key phrase Scout: It allows you to conduct in-depth key phrase analysis and discover related and high-traffic key phrases to optimize product listings.
  • Gross sales Analytics: This function permits you to perceive product efficiency, monitor income, and make data-driven choices to boost your Amazon enterprise.

Moreover, Jungle Sout gives Inventory Management, Rank Tracker, Evaluation Automation, Promoting Analytics, and different instruments that will help you handle your online business higher. 

Professionals Cons
All-in-one options Pricing complexity
Straightforward-to-use Steep studying curve
Detailed product metrics No Free Trial Accessible
Entry to free sources Primary plan just isn’t sufficient for progress
Chrome Extension for every analysis
Alternative Rating

Channel Advisor

top amazon analytics tools

ChannelAdvisor is a multichannel E-commerce answer designed for companies to optimize their on-line gross sales.

It supplies a spread of instruments that allow retailers to develop their on-line presence, attain extra clients, and streamline their e-commerce operations.

Listed below are some key options and capabilities of ChannelAdvisor:

It centralizes product listings, stock administration, and order processing, making it simpler to handle a various on-line presence.

  • Product Information Optimization: It additionally supplies instruments for optimizing product knowledge, together with key phrase analysis and optimization, product content material administration, and pricing methods to enhance product visibility and competitiveness.
  • Efficiency Analytics: ChannelAdvisor gives reporting and analytics instruments to trace on-line itemizing and marketing campaign efficiency.
  • Order Success: It streamlines order processing and success by centralizing order management, cargo monitoring, and returns processing for companies.
  • Promoting and Promotions: Lastly, ChannelAdvisor additionally supplies options to handle PPC campaigns on marketplaces and different platforms.
Professionals Cons
Extremely scalable Customer support points
Continuously add new marketplaces Lack of innovation
Stays up-to-date with market adjustments Contracts require cautious studying


best amazon analytics tools

AMALYZE is an Amazon vendor instrument that gives a spread of options to optimize Amazon listings and enhance gross sales.

The first instrument is AMALYZE Protect. 

AMALYZE Protect gives varied metrics to evaluate product potential, together with its vendor (model or Amazon), pricing, Amazon Prime availability, Finest Sellers Rank (BSR), related key phrases, and extra.

For present Amazon sellers, AMALYZE Protect gives useful insights on evaluate developments, key phrase rankings, pricing, and advert presence for his or her merchandise, aiding their market technique.

Professionals Cons
Complete suite of vendor instruments Steep studying curve
Monitor and monitor Amazon charges and monetary Restricted product analysis market scope
Amazon knowledgeable assist
Granular product evaluation

Viral Launch

free amazon analytics tools

Viral Launch is likely one of the complete all-in-one Amazon analytics instruments. It incorporates all of the instruments Amazon sellers have to analysis, launch, develop, and optimize their Amazon FBA business.

This complete toolset contains:

  • Product Discovery Instrument: Helps you find profitable products and niches.
  • Key phrase Analysis Instrument: Identifies high-traffic, related key phrases to optimize your listings.
  • Cut up Testing Instrument: Permits you to experiment with totally different product particulars for optimum efficiency.
  • PPC Automation Instrument: Streamlines Amazon PPC campaign management for effectivity.
  • Competitor Intelligence Instrument: Presents insights into competitor methods for a aggressive benefit.
  • Product Launch Companies: Supplies methods for profitable product launches, important for early gross sales and critiques.

With these toolsets, Amazon sellers can simply uncover worthwhile merchandise, monitor opponents, optimize listings, launch new merchandise effectively, handle PPC campaigns, and make data-driven choices.

Professionals Cons
Clear, easy-to-use dashboard Too costly
Highly effective PPC automation Lacks options in comparison with opponents
Extremely correct analysis knowledge Restricted Amazon Coaching sources


top amazon tracking tools

Nozzle.ai is one other well-known e-commerce analytics platform for Amazon sellers. It supplies in-depth market and buyer analytics to assist sellers develop their income on Amazon. 

Nozzle gives the next options:

  • Lifetime Worth: This function permits you to perceive the true worth of Amazon clients.
  • Buy Evaluation: It offers you real-time insights into buyer shopping for patterns and permits you to devise methods higher. 
  • Buy Intervals: This function supplies insights into when clients are buying your merchandise. It helps you allocate the finances correctly to achieve your target market and optimize ads. 
  • Buyer Retention: It permits you to perceive your clients in-depth and deal with clients which are extra worthwhile.
  • Cohort Evaluation: Nozzle additionally gives a Cohort Evaluation instrument the place you’ll be able to deep dive into what makes your buyer take motion.
Professionals Cons
Distinctive Amazon Analytics instrument Restricted availability on some Amazon marketplaces
Options like CLV evaluation and cohort evaluation Pricing for complete plans is twice the price of the Important plan
Reasonably priced Important plan beginning at $250/month Designed primarily for sellers of recurring merchandise
Lacks integrations with different exterior instruments


best amazon tracking tools

Sellozo is an Amazon vendor analytics instrument that helps you handle your advert campaigns by absolutely automating and optimizing every marketing campaign to assist them save money and time. 

Key Options:

  • Marketing campaign Studio: It permits you to create marketing campaign guidelines for including new key phrases or destructive key phrases out of your campaigns based mostly on totally different situations. It’s also possible to drag and drop campaigns to hyperlink them collectively. This fashion, you’ll be able to simply handle your marketing campaign construction and technique.
  • Monetary Dashboard: It exhibits you an in depth breakdown of your earnings and bills on Amazon. 
  • Dayparting: It permits you to schedule your campaigns to run and pause at totally different instances of the day, relying on buyer demand. It helps you keep away from losing advert finances and improve ROAS.
Professionals Cons
Automated promoting optimization Sellozo’s month-to-month price is comparatively excessive in comparison with the competitors
Repricing instrument It’s suitable with a restricted variety of Amazon marketplaces
Information-Pushed insights Major deal with promoting and repricing, missing further providers like itemizing optimization or product sourcing


free amazon tracking tools

Pacvue is a strong e-commerce intelligence platform that helps manufacturers and businesses optimize their promoting and gross sales efficiency on Amazon, Walmart, and other online marketplaces.

Pacvue’s key options embody:

  • Class-level model and aggressive monitoring
  • Weighted share of voice evaluation
  • Rule-based automation 
  • AI-powered marketing campaign suggestion
  • Dayparting and budget management
Professionals Cons
Intuitive UI Lack of user-friendliness
Multichannel ampaign administration Want for extra integrations
Full eCommerce analytics Challenges with buyer assist
Automated AI bidding
Affordable pricing
Integration with Amazon AMS and Amazon DSP

Vendor Instruments

amazon seller analytics tools

Vendor Instruments is an all-in-one Amazon vendor software program designed to assist sellers create complete and correct Amazon gross sales methods. 

It gives a spread of useful instruments and options to boost your Amazon promoting expertise. Equivalent to:

  • Reverse ASIN Lookup: It helps you uncover high-performing key phrases by analyzing competitor ASINs.
  • Itemizing Supervisor: Permits you to edit and optimize your product listings, prioritizing key phrases based mostly on search quantity.
  • Product Analysis (PRIZM): Assists in making knowledgeable choices about potential merchandise by making use of varied filters, together with FBA charges.
  • PPC Administration (PPCS): Supplies instruments like Fast Adverse Matcher, Key phrase Extractor, and Bid Optimizer to optimize your Amazon PPC campaigns.
  • Final Search: Generates an inventory of key phrases related to a selected key phrase, displaying search quantity and competitors knowledge.
  • R2A (Actual Reverse ASIN Lookup): Presents in-depth knowledge and filters for competitor key phrase evaluation.
  • Key phrase Wizard: It helps you discover related key phrases in your ASINs and monitor their efficiency.
  • Alerts & Extensions: Permits you to set account alerts for adjustments in product particulars and gives a Chrome Extension for fast gross sales statistics and critiques.
Professionals Cons
Correct & up to date knowledge for optimization Paid subscription could also be pricey for some
Promoting automation Studying curve for freshmen
Easy Chrome Extension Restricted market & social community assist
Might lack some options and integrations of different instruments

Zon Instruments

amazon seller analytics software

Zon Instruments is an Amazon PPC administration and automation software program designed to simplify promoting technique for sellers. 

It gives a set of algorithmic engines, resembling Auto-Mate 3.0™, KeyWord Miner™, and Bid Gambler™, to adapt to varied Amazon Promoting methods.

With Zon Instruments, you’ll be able to automate promoting guidelines, optimize bids, and combine high-converting buyer search terms in campaigns to maximize performance.

Professionals Cons
Automated marketing campaign changes all through the day Lack of assist for Sponsored Manufacturers and Show Advertisements
Straightforward setup for varied marketing campaign objectives Requires human help for preliminary automation setup
Versatile good engine algorithms that adapt to person enter
Supplies Accomplished-For-You Structured Advert Campaigns


amazon sales analytics tools

Sellerboard is one other Amazon analytics instrument that helps Amazon sellers perceive and handle their enterprise higher, together with income and losses, buyer and gross sales developments, and so forth.

It offers Revenue analytics instruments just like the revenue dashboard, COGS administration, development dashboard, and Automation instruments like PPC optimization, stock administration, evaluate request administration, and so forth. 

Sellerboard works with Amazon marketplaces in 21 nations around the globe.

Professionals Cons
Characteristic-rich dashboard Lack of vendor sources (weblog, guides, movies)
Beneficiant free trial Restricted person entry rights on lower-tier plans
Useful demo function Targeted in direction of businesses

Closing Ideas

The very best Amazon analytics instruments for you’ll rely in your wants and necessities. In order for you 360-degree Amazon analytics software program, go for amazonnewstoday. Alternatively, select Viral Launch should you deal with launching a brand new product.

In the long run, do not forget that having an Amazon analytics instrument doesn’t assure success. The instrument is there to help you, however your product high quality and dedication will determine whether or not you’ll succeed out there or not.

If you wish to be taught extra about amazonnewstoday, and the way it may also help you develop your Amazon enterprise, schedule a call with us!

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