Amazon celebrated Hispanic Heritage Month 2022 with ‘Amazon Cultúra’. It was a time to rejoice Latino artists throughout and past {the marketplace}.
That’s what we want to discover immediately. Beneath, we clarify how ‘Amazon Cultúra’ will profit Hispanic sellers and artists.
What’s ‘Amazon Cultúra’?
‘Amazon Cultúra’ is a part of the Hispanic Heritage Month actions on Amazon. From September 15 to October 15, {the marketplace} drives consideration to Afro-Latino artists.
There are over 62 million Latinos in the US. And a few of them are full-time Amazon sellers. ‘Cultúra’ is Amazon’s effort to rejoice National Hispanic Heritage Month.
This initiative Acknowledges the contributions of Latino tradition to the US. It was a singular likelihood for Latino sellers to showcase their distinctive heritage.
How Does ‘Amazon Tradition’ Profit Hispanic Sellers?
‘Cultúra’ focuses on showcasing Hispanic Sellers throughout the market. For instance, Amazon arrange a special storefront to spotlight merchandise made by Latino craftsmen.
Most merchandise featured on this storefront belong to Amazon Handmade retailers. Thus ‘Amazon Cultúra’ is a singular channel to function Afro-Latino tradition from over 130 international locations. Plus, it additionally helps assist Hispanic and Latino-owned small businesses.
Hispanic Designers
Amazon additionally partnered with Latino designers to create distinctive vogue collections. These had been featured in The Drop throughout Hispanic Heritage Month celebrations.
Plus, the retail big additionally featured over 100 Latino manufacturers within the Hispanic Shop. It is a distinctive Amazon Store, centered round merchandise favored by Hispanic artists.
Hispanic Musicians and Artists within the Limelight
No celebration of Hispanic tradition and traditions is full with out selling artwork and music. Right here’s how Amazon celebrated Hispanic artwork.
Hispanic authors
Authors from Latin America aren’t any strangers to Kindle Direct Publishing. For Hispanic Heritage Month, Amazon additionally selected to put a number of the greatest Hispanic writers within the limelight.
‘Amazon Cultúra’ additionally celebrates books by Hispanic authors. In truth, Amazon Books highlighted a ‘Must-read’ latino books part. Every guide is really useful by many Latino authors and influencers.
Hispanic Creators in Movie and TV
Many Latino voices discover expression in films and TV. Amazon Prime Video is ripe with binge-worthy content material developed by Hispanic filmmakers.
One of many newest Latin productions on Prime Video is Noticia de un Secuetro. The collection is predicated on a real story, which was chronicled in a guide of the identical identify by Gabriel García Márquez.
Customers also can discover critically acclaimed footage, such because the Mexican drama Y tu Mamá También (2001).
You will discover the total assortment of Hispanic-Led content material on Amazon Prime Video here.
Ultimate Ideas
It’s clear that Hispanic tradition has rather a lot to supply. Amazon is taking discover of this. So, it gained’t shock us if ‘Amazon Cultúra’ turns right into a yearly occasion. Such an initiative can provide nice alternatives for Hispanic entrepreneurs.
Creator
Esteban Muñoz is a content material author at AMZ Advisers, with a number of years’ expertise in digital advertising and e-commerce. Esteban and the AMZ Advisers group have been capable of obtain unbelievable progress on Amazon for his or her shoppers by optimizing and managing their accounts, and creating in-depth content material advertising methods.
