Amazon Reviews Each Vendor Ought to Know About – AMZ Advisers

Amazon Reviews Each Vendor Ought to Know About – AMZ Advisers

You’ve reached a gross sales threshold on Amazon, and you may’t appear to get previous it. So what are you lacking? Amazon experiences might supply the sting you want.

Amazon gives key insights into your success within the market. Every incorporates a full efficiency overview of your advertisements, critiques, pricing, and extra.

Briefly, Amazon vendor experiences will help you detect what’s not working in your technique. Such data will make it easier to make higher, data-driven choices to scale up your gross sales.

Right this moment, we overview the important thing Amazon experiences you’ll must take your Amazon retailer into the subsequent degree.

How do Amazon Reviews Work?

Amazon experiences comprise your historical past on Amazon. They provide key knowledge in your gross sales, site visitors, itemizing recognition, promoting, and extra.

Consider it as a reference level in your eCommerce technique. Every report will let you know how your methods fare within the market.

Let’s say you wish to study extra about buyer interactions. Then, you possibly can overview a gross sales & site visitors report back to learn the way customers discover your listings. It’ll additionally ship insights on their buy charges.

This sort of knowledge will help you enhance your branding methods. For instance, you possibly can goal a buyer area of interest that you just didn’t think about earlier than. Thus, Amazon experiences optimize your advert spending to drive conversions.

Be aware you could’t entry all Amazon experiences obtainable. Some are open to all sellers, however others are unique to Amazon FBA retailers. There are additionally distinctive experiences for distributors, and for Model-registered sellers.

So, your experiences will rely in your vendor standing on Amazon. However relaxation assured, every Amazon report contains the small print you’ll must scale up your retailer.

How do I Learn an Amazon Report?

You possibly can entry every report utilizing your Amazon Vendor Central account. When you log in, open the primary tab and choose Reviews. Right here, you’ll discover 7 report tabs:


Right here yow will discover key knowledge about your funds on Amazon. For instance: internet proceeds, transactions, account statements, and disbursements.

You possibly can overview your cost knowledge utilizing particular dates and order numbers.

Amazon Promoting Coach

The promoting coach gives insights into learn how to enhance product listings, advertisements, inventory and success. You possibly can arrange the promoting coach to trace particular objects you wish to work with.

One other nice perk of those experiences are the preferences. The promoting coach creates an inventory of restricted merchandise on Amazon. That is nice to seek out new sale alternatives for sellers.

You can too seek for new product concepts by model, ASIN, or merchandise class.

Enterprise Reviews

These are among the many key experiences to pay attention to. We take an in-depth view of enterprise experiences additional under.

Amazon enterprise experiences gather web page gross sales and site visitors by date and ASIN. You can too overview vendor and model efficiency within the market.

Most enterprise experiences can be found for a 2-year interval. Be aware, nevertheless, that you just’ll discover some discrepancies at instances. That is as a result of 24-hour lag the experiences take to course of your gross sales knowledge. 


These experiences embrace all related knowledge about success. For instance, you possibly can overview your long-term storage bills inside 6 to 12 month time frames.

Amazon success experiences cope with gross sales, funds, removals, buyer concessions and logistics. Success experiences additionally supply distinctive details about stock well being.

Return Reviews

Right here you’ll discover knowledge regarding product returns. Retailers can overview dates, order IDs, SKUS and ASINS.

Return experiences are additionally divided by product title and portions. There’s additionally a bit itemizing the explanations for a particular return. 

Customized Reviews

This part permits sellers to create distinctive CVS experiences to satisfy their wants. You possibly can create energetic experiences, which deal with present knowledge.

In distinction, you can too arrange archived experiences. These embrace outdated knowledge, which Amazon saves over a 45-day time interval. 

Tax Doc Library

The tax library compiles the next knowledge: Vendor payment and Amazon tax invoices, and Tax-exemption certificates.

There’s additionally a gross sales tax report part. Right here, you possibly can overview three varieties of experiences: Market Tax Assortment, Gross sales Tax Calculation, and Mixed Gross sales Tax. 

Automate Amazon Reviews

As we mentioned above, sellers can discover Amazon experiences in Vendor Central. Most experiences can be found for a two-year interval.

You possibly can overview any report proper within the Vendor Central Dashboard. Manufacturers may also obtain your Amazon Reviews as CSV information:

  1. Open the Reviews Tab.
  2. Select the report kind you want to overview.
  3. Submit the report-specific particulars. For instance, report title, or begin and finish date.
  4. Click on on Request Report.

That’s it! Amazon will notify you as soon as the report is prepared for obtain. However there’s extra! Retailers may also create customized Amazon Reviews to verify distinctive metrics:

  1. Choose the report sorts you wish to overview.
  2. Click on on Customise columns.
  3. Select the columns so as to add or take away from the report.
  4. Press the save button.

You can too automate the experiences utilizing Amazon Net Providers:

  1. Open the Alexa for Enterprise console. You will discover it right here:
  2. Click on on the Reviews tab and press the Schedule Report button.
  3. Submit the report title. Now, choose frequency, supply date, S3 bucket title, format and path prefix.
  4. Click on on Create.

Amazon Reviews Decoded

You received’t must overview every Amazon report. However there are just a few key experiences it is best to hold observe of.

As we mentioned above, these are the important thing experiences to trace. Enterprise experiences deal with Amazon gross sales and itemizing site visitors. They supply details about product orders, and efficiency.

There are the important thing Amazon Enterprise experiences you possibly can entry:

Gross sales Dashboard

This gives an summary in your Amazon gross sales and orders. The info is organized to match present metrics, but additionally each day, weekly and yearly knowledge.  

Gross sales & Visitors

This can be a date-based report. It consists of gross sales knowledge inside a number of date ranges. For instance, you possibly can overview each day, month-to-month, weekly or year-long gross sales.

Element Web page Gross sales and Visitors

 Right here’s the place issues get extra detailed. Sellers can verify Detailed Web page Gross sales and Visitors by date, or by mother or father and little one ASINs.

Briefly, these experiences supply product-specific knowledge. For instance: product views and conversion price for particular objects. There’s additionally knowledge showcasing a product’s Purchase Field share.

Learn Amazon Enterprise Reviews

Now, right here’s the factor about Amazon enterprise experiences: the info will be overwhelming for some sellers. However sellers solely must deal with 6 key metrics to spice up their Amazon sport:

Items Ordered

Particulars the overall objects that clients order from sellers. It’s nice to pinpoint best-selling merchandise. You can too use this knowledge to seek out seasonal alternatives, which will help you handle your inventory. It’s additionally an incredible gauge in your present product rankings.  

Complete Gross sales

It contains gross product gross sales and ordered product gross sales. Briefly, it helps you identify how a lot customers spend on a product, and your remaining income. Each knowledge is right to supply higher pricing choices, at a minimal loss to you.

Web page Views

Complete consumer visits to your product listings. It’s very best to identify the most well-liked objects, but additionally people who may have somewhat increase. When you see which pages underperform, you possibly can deal with fixing the issue. 


This metric tracks customers’ web page views and classes. One session equates to consumer interactions together with your merchandise throughout a single journey on Amazon.

Briefly, it’s about monitoring your site visitors within the market. Session charges are key as a result of they price a buyer’s curiosity in your gives.

Low classes translate to low conversions. If that’s the case, think about how one can increase your listings to ramp up points of interest.

Conversion Charges

These metrics are about buyer satisfaction. They mark the overall clients that add your objects to the shopping for cart.

Be aware that conversion price knowledge solely considers consumer classes. For Amazon, a very good price falls round 9.7%. Nice conversion charges go from 10% to 15%.

You’ll want to verify your conversion metrics frequently. Such knowledge can pinpoint the merchandise that want an website positioning makeover, higher critiques, and even some advert increase. 

Amazon Promoting Reviews

To search out the promoting experiences, click on on Report in vendor central. You’ll then open the experiences dashboard. Right here you’ll discover the Adverts experiences on the highest proper tab.

Search Phrases

This report tracks essentially the most used key phrases by Amazon clients. It’s nice to hone your website positioning technique, so the precise customers discover your gives.

A Search Phrases report additionally flags underperforming key phrases. Thus, you’ll know which phrases to eradicate out of your product listings.

Focusing on

Focusing on experiences additionally observe key phrases, but additionally ASINs and product classes. The purpose is that can assist you discover the precise audiences for every merchandise that you just promote.

This metric may also detect duplicate search phrases in your listings. Plus, it compares your advert budgets. Thus, you possibly can see whether or not your advertisements are attracting the precise viewers.

Bought and Marketed Product

The primary metric compares key phrase efficiency in opposition to gross sales. So, you possibly can detect poor-selling merchandise which will profit from simpler search phrases.

Now, Marketed Product critiques how your Adverts campaigns carry out. You possibly can observe the gross sales and impressions in your promoted ASINs and SKUs.

It’s an incredible instrument to arrange for seasonal gross sales, or to allocate some sources to underperforming listings. 

Last Ideas

On-point gross sales metrics translate to higher gross sales efficiency. Amazon experiences will help you realize the place your efficiency stands.

Every report can supply a singular perception into your gross sales alternatives. As such, take the time to overview these Amazon vendor reporting instruments.

The hot button is to discern the experiences and knowledge that work greatest for you. Such knowledge will easy out your Amazon journey massive time.

So, don’t miss out on Amazon experiences. When you perceive what the retail big values, you’ll be set to spice up your gross sales past expectations.

Supply: Seller Central


Esteban Muñoz is a content material author at AMZ Advisers, with a number of years’ expertise in digital advertising and marketing and e-commerce. Esteban and the AMZ Advisers staff have been in a position to obtain unimaginable development on Amazon for his or her shoppers by optimizing and managing their accounts, and creating in-depth content material advertising and marketing methods.