Ecommerce in Vietnam: What Sellers Ought to Know – AMZ Advisers

Ecommerce in Vietnam: What Sellers Ought to Know – AMZ Advisers

Ecommerce in Vietnam is booming. The nation is among the many fastest-growing on-line economies in Southeast Asia.

In keeping with the Worldwide Commerce Administration (ITA), the market worth of Vietnamese eCommerce will attain US$23 billion in 2025.

This is because of a booming middle-class, and a tech-savvy inhabitants. Plus, Vietnam can be working exhausting to create a stable web economic system.

Such development provides fertile promoting floor for worldwide sellers. That’s why right this moment, we’re trying out the distinctive alternatives for ecommerce in Vietnam.

Let’s dive proper in.


The Ecommerce State of affairs in Vietnam


Vietnam is rapidly embracing on-line applied sciences. COVID-19 took a toll on conventional retail in Vietnam. However the pandemic additionally thrusted on-line promoting into an sudden development for the nation.

In 2021, the nation grew to become the 25th largest eCommerce market, in keeping with ecommerceDB. That very same 12 months, eCommerce in Vietnam noticed a 24% enhance in its market. This contributed to 15% of the worldwide ecommerce development price.

Supply: JP Morgan 2019 Cost Tendencies – International Insights Report

Vietnam’s authorities can be working to drive web utilization among the many inhabitants, as said by the ITA. For instance, their objective is to maintain money funds underneath 10%, amongst 70% of banking Vietnamese.

There’s additionally a notable surge in cellular and web customers. Statista experiences that smartphone penetration in Vietnam reached 43% in 2022. Plus, the web economic system measurement in Vietnam quantities to US$21 billion.

Thanks to those adjustments, the inhabitants has come to embrace eCommerce in Vietnam. So, let’s see how international sellers can take part.

Associated content material: The State of Singapore Ecommerce


Alternatives for Ecommerce in Vietnam


ecommerceDB additionally states that Vietnam’ prime product class is electronics & media. All these merchandise symbolize 28% of the Vietnam eCommerce income. Another high-selling classes:

  • Style – 22%
  • Private Care & Meals – 18%
  • Home equipment & Furnishings – 17%
  • Hobbies, Toys & DIY – 15%

Right here’s is one other take a look at the panorama, from the eyes of JP Morgan:


Observe that Vietnamese are price-conscious. 74% of Vietnamese think long and hard before committing to a sale. However eCommerce’s rise can be a possibility to please new prospects.

Worldwide sellers ought to invest in great listings to draw their consideration. Additionally, share constructive critiques from earlier consumers so you possibly can construct belief amongst customers.

Associated content material: Online Selling Opportunities in Japan


Social Ecommerce in Vietnam


There’s plenty of gross sales taking place inside Vietnamese social media websites. If reality, 65% of Vietnamese used social media channels to buy products in 2021.

Fb remains to be essentially the most used platform in Vietnam. Nonetheless, websites like Zalo, TikTok and Instagram additionally present rising development.

The secret’s for sellers to facilitate varied cost choices for customers. Plus, social media and the B2C market in Vietnam facilitate interplay between sellers and prospects.

This represents an excellent alternative to drive engagement. It’s additionally a key tactic to nurture loyal followers in Vietnam.


Prime websites for Ecommerce in Vietnam


Most Vietnamese ecommerce gross sales occur throughout the nation. Nonetheless, many Vietnamese additionally store abroad, in markets like China, Japan and South Korea.

Plus, many worldwide gamers are taking discover of the potential for eCommerce in Vietnam. For instance, Amazon partnered with the Vietnam E-commerce Affiliation in 2018.

However Vietnam already has some nice eCommerce gamers. The highest three on-line shops maintain 10% of on-line income.

Let’s take a look at a number of the prime eCommerce shops in Vietnam.


This retailer is the highest eCommerce participant in Vietnam. In 2021, generated US$335 million in gross sales.  It’s operated by Cellular World Funding, JSC. It focuses on shopper electronics. Most of its gross sales are generated throughout the nation. additionally focuses on electronics & media merchandise. It’s run by FPT Digital Retail, JSC. As with the final case, most of its gross sales happen inside Vietnam. The shop generated US$254 million in 2021.


It is a fashion-focused eCommerce retailer. Nonetheless, in addition they supply shopper electronics, toys, hobbies and DIY merchandise. Again in 2021, generated US$234 million in income.

Additionally in 2021, registered $0.2 billion in on-line web gross sales. This represented a 130% income development from 2020.


Additionally operated by Cellular World Funding, JSC. The shop generated over US$193 million in 2021. focuses on electronics, however in addition they promote furnishings and residential home equipment.


Because the identify states, this on-line retailer provides smartphones and shopper electronics. It’s operated by Minh Nguyet Buying and selling and Technical Companies Co. Its 2021 income was US$184 million.


Vietnam Ecommerce & Delivery


One of many key e challenges for the nation is delivery. Vietnam has many mountainous and rural areas, with dificult entry to move.

This interprets to excessive logistic prices, which makes it harder for sellers to succeed in the entire nation. JP Morgan states that, in 2019, logistics took up 30% of revenue for on-line sellers.

The excellent news is that eCommerce in Vietnam’s infrastructure is enhancing every day. Plus, the nation already has some trusted delivery companies.

For instance, Viettel Submit handles transport for 33% of on-line sellers in Vietnam. Two different nice shippers are EMS and Tin Thanh. Each accounts for 18% and 9% of shipments, respectively.

These corporations can flip into nice allies for international manufacturers. We advocate that you just companion up with considered one of these service suppliers. They’ll absolutely allow you to drive your delivery companies throughout Vietnam.

Associated content material: Sourcing products from Thailand


Wanting Forward


There’s a promising eCommerce state of affairs in Vietnam. 41% of the nation’s inhabitants shopped on-line in 2021, in keeping with Statista.

Vietnamese persons are embracing on-line gross sales, and cellular use is rising. There’s additionally excessive demand for clothes, home home equipment, electronics, and footwear.

Plus, it’s predicted that the nation could have a CAGR of seven% till 2025. In brief, all the pieces factors to eCommerce in Vietnam as fertile floor for sellers.

So, in the event you’re trying to expand into Southeast Asia, Vietnam could be the gateway you’re on the lookout for.



Esteban-MuñozEsteban Muñoz is a content material author at AMZ Advisers, with a number of years’ expertise in digital advertising and marketing and e-commerce. Esteban and the AMZ Advisers group have been capable of obtain unimaginable development on Amazon for his or her shoppers by optimizing and managing their accounts, and creating in-depth content material advertising and marketing methods.