The right way to Discover Distributors for Amazon – AMZ Advisers

The right way to Discover Distributors for Amazon – AMZ Advisers

The success of an Amazon enterprise doesn’t solely depend upon the merchandise you promote, but in addition distributors for Amazon. These are the  suppliers you select to companion with, who can join you to a world of merchandise ready to be explored.

Amazon’s net sales rose 11% in Q2 2023, in comparison with the identical interval in 2022, indicating steady market development. To cater to this demand, sellers want entry to quite a lot of merchandise, which frequently requires partnerships with the fitting distributors.

Amazon’s 2023 Q2 net sales (Source: Amazon)
Amazon’s 2023 Q2 internet gross sales (Supply: Amazon)

Whether or not you’re an skilled vendor seeking to diversify your product vary, or a newcomer aiming to enter the world of Success by Amazon (Amazon FBA), understanding easy methods to discover and collaborate with the fitting suppliers is a vital step towards reaching your e-commerce targets.

Under, weunravel the methods and ways that can assist you navigate the advanced panorama of distributor sourcing.


What Wholesalers to Use for Amazon


Earlier than we focus on how to find distributors, let’s deal with the fundamentals of wholesale distributors for Amazon. 

These companies provide merchandise to Amazon sellers, enabling them to supply stock for his or her Amazon shops. These ventures play a vital function within the provide chain for FBA sellers, as they provide the next capabilities:

  • Product Sourcing. Distributors procure merchandise from numerous sources, together with producers, wholesalers, importers, and extra.
  • Stock Stocking. These ventures keep a list of merchandise of their warehouses or storage amenities. This enables Amazon sellers to entry a variety of merchandise with out having to buy and retailer stock themselves.
  • Wholesale Pricing. Distributors usually supply merchandise at bulk pricing, which will be cheaper for Amazon sellers when in comparison with retail pricing.


Listed below are frequent kinds of distributors for Amazon FBA and the principle execs and cons of every:


Wholesale Suppliers


Wholesale suppliers or wholesalers are ventures that buy merchandise in massive portions (usually in bulk) from producers and importers. They then break down these bulk portions into smaller models and promote them to retailers or resellers. 

These distributors for Amazon are a hyperlink within the provide chain that helps merchandise transfer from producers to customers.



  • Wholesale sourcing affords a variety of merchandise in numerous classes
  • Sometimes gives quantity reductions for bigger orders
  • Can provide constant stock for FBA sellers
  • Might have established relationships with manufacturers and producers



  • Pricing will not be as aggressive as sourcing instantly from producers
  • Minimal order portions (MOQs) will be substantial for some merchandise




When utilizing this success, outlets don’t preserve the merchandise they promote in inventory. Dropshippers are basically third-party suppliers who companion with e-commerce companies to fulfill orders on their behalf.

Not like conventional retailers or wholesale distributors for Amazon, dropshippers don’t inventory or retailer stock. As an alternative, they source products instantly from producers or wholesalers, and ship them to prospects when orders are positioned.

How dropshipping works (Source: Amazon)
How dropshipping works (Supply: Amazon)

Some sellers use a hybrid mannequin that mixes each Amazon FBA and dropshipping. On this setup, you should utilize FBA to retailer your high-demand merchandise, whereas utilizing dropshipping for gadgets which have decrease demand.



  • Dropshipping on Amazon doesn’t require upfront stock funding
  • No storage or success obligations for sellers
  • Flexibility to supply a variety of merchandise with out the danger of unsold inventory
  • Can begin with minimal capital



  • Probably decrease revenue margins because of increased product prices
  • Much less management over delivery and success processes




Producers are ventures that have interaction within the manufacturing and meeting of merchandise. They remodel uncooked supplies, elements, or components into completed items prepared for distribution and consumption. 

Producers function in numerous industries and might create merchandise starting from electronics and attire to equipment and meals gadgets.



  • Producers supply the bottom pricing since there are not any intermediaries
  • Potential to customise merchandise or create private label merchandise
  • Management over product high quality and specs
  • Potential for long-term partnerships and unique preparations



  • MOQs could also be excessive for customized or private-label merchandise
  • Producers could have stricter necessities and high quality requirements


This feature is a best choice for sellers who prioritize aggressive pricing. In any case, information says 49% of ecommerce consumers abandon their carts because of cost-related causes.

Reasons for cart abandonment (Source: Zippia)
Causes for cart abandonment (Supply: Zippia)

As an Amazon vendor, selecting distributors for Amazon ought to align with your enterprise mannequin, area of interest, targets, and accessible assets

Wholesalers present entry to a variety of merchandise, whereas producers supply customization and high quality management. Dropshippers, then again, present a low-risk, low-investment entry into the market.


Discovering Distributors for Amazon


Discovering distributors for Amazon entails a number of methods and strategies. Listed below are some efficient methods to go about it:


On-line Wholesale Marketplaces


Wholesale marketplaces are an important place to start out when searching for wholesale distributors for Amazon FBA. These platforms present entry to an enormous and various catalog of merchandise throughout numerous industries and niches. 

In consequence, you’ll be able to discover completely different product classes and diversify your choices. Listed below are a couple of in style on-line wholesale marketplaces to take a look at:


Commerce Exhibits and Exhibitions


These occasions present alternatives for sellers to community, uncover new merchandise, and set up direct relationships with distributors for Amazon. 

Trade shows and exhibitions usually showcase a variety of merchandise throughout numerous industries and niches. Every honest is a chance to take a look at trending merchandise in addition to new ones to discover.

Trade Fair Dates (screenshot)
Commerce Honest Dates (screenshot)

Directories and Databases


Directories and databases compile lists of verified suppliers. These entities usually come throughout numerous industries, making it simpler for sellers to search out dependable companions. 

These assets supply user-friendly search and filtering choices, permitting sellers to slim down their search. As an example, you’ll be able to search suppliers primarily based on product class, location, MOQ, and different standards.


Referrals and Suggestions


Discovering dependable distributors for Amazon is usually a hit and miss. One shortcut to discovering a good one is thru referrals and proposals. Leveraging the insights of others within the {industry} can result in invaluable partnerships and streamlined sourcing processes.

Having a firsthand account of what it’s prefer to companion with a specific provider is invaluable within the fast-paced world of ecommerce. It could possibly prevent effort and time within the provider choice course of, and help you skip intensive on-line analysis and due diligence.


Chilly Outreach


Chilly outreach is a proactive methodology that Amazon sellers can use to search out suppliers for his or her companies. It entails reaching out to potential suppliers who will not be actively promoting their providers however may very well be a great match in your sourcing wants. 

This method may make it easier to supply low-competing merchandise on Amazon. In any case, a chilly outreach can devour effort and time, and never many sellers would moderately discover suppliers through a better route.


Recommendations on Discovering Distributors for Amazon


Listed below are a couple of suggestions for locating the best distributors for Amazon FBA:

  • Know Your Product Area of interest. Earlier than you begin looking for suppliers, be certain you perceive your product area of interest and goal market. It will make it easier to discover suppliers specializing in your {industry}.
  • Leverage Social Media. Be part of industry-specific teams and boards on platforms like LinkedIn, Fb, and Reddit. Participating with professionals in your subject can result in provider suggestions.
  • Community with Different Sellers. Join with different Amazon sellers, particularly these in your area of interest. They is perhaps keen to share their contacts or present insights.
  • Confirm Credentials. Be sure that the provider you’re contemplating is reliable and has a confirmed monitor file. Search for buyer opinions, testimonials, and their historical past within the {industry}.
  • Consider Location and Delivery. Contemplate the provider’s location in relation to your enterprise and Amazon success facilities. Environment friendly delivery and logistics are essential for well timed deliveries.
  • Negotiate Phrases. While you’ve recognized suppliers, negotiate phrases that work for each events. Take note of pricing, fee phrases, minimal order portions, and delivery preparations.


The Backside Line


Thorough analysis and networking will make it easier to discover distributors for Amazon who align together with your targets and values. Whereas it might take time to determine the right match, endurance and due diligence are key

Discovering the fitting suppliers is only one piece of the puzzle, nevertheless. Your total enterprise technique, advertising efforts, customer support, and product high quality all play integral roles in your Amazon success story.



Carla Bauto Dena
Carla Bauto Deña

Carla Bauto Deña is a journalist and content material author producing tales for conventional and digital media. She believes in empowering small companies with the assistance of revolutionary options, corresponding to e-commerce, digital advertising, and information analytics.