Itemizing suppression can tank your sales and organic ranking on Amazon. If one in every of your listings is suppressed, it’s essential to behave as rapidly as doable.
Nonetheless, itemizing suppression isn’t at all times instantly apparent, particularly should you promote a number of merchandise. Amazon doesn’t notify you when your itemizing is suppressed, so should you’re unaware that there’s a difficulty you possibly can lose lots of momentum in your product.
Let’s cowl the top reasons Amazon listings are suppressed and what to do should you expertise itemizing suppression.
What’s Amazon Itemizing Suppression?
In a current survey, eComEngine discovered that 59% of Amazon sellers surveyed have been involved about itemizing suppression.
Amazon listings which can be suppressed are hidden from product searches. That signifies that they successfully can’t be seen by buyers.
A suppressed itemizing can rapidly expertise a drop in gross sales quantity. Regaining the momentum you’ve labored so laborious to construct can take a number of weeks and even months, so it’s finest to keep away from itemizing suppression altogether.
Amazon will suppress product listings that don’t meet its requirements or tips. The affected listings will be restored if these points are addressed, nonetheless.
Go to the Stock tab in Vendor Central and choose Handle All Stock to examine for suppressed listings. In case you see a hyperlink for suppressed listings, click on on it to see which listings are flagged. In case you don’t see a hyperlink, none of your listings are presently suppressed.
Monitoring your listings and resolving any points rapidly is one of the simplest ways to make sure that your listings can be found in Amazon search.
Frequent Causes for Itemizing Suppression
There are a number of causes your itemizing is likely to be suppressed on Amazon, so that you’ll must examine Vendor Central for extra details about your particular itemizing points. Nonetheless, there are some common reasons for listing suppression which can be useful to know.
Attainable causes for itemizing suppression embrace:
- Photos don’t meet Amazon’s necessities
- No set product class
- Description incomplete or inadequate
- The title is simply too lengthy
- Product particulars aren’t stuffed in accurately
- There’s already a replica itemizing on Amazon
- The merchandise is an Amazon-restricted product
Associated content material: The Amazon Product Listing Optimization Guide
Most of those points are comparatively simple to resolve, so long as you’re conscious that there’s an issue along with your itemizing.
Failure to comply with Amazon’s image requirements is the most typical purpose for itemizing suppression. Taking the time to totally perceive the necessities so your merchandise are photographed accurately will help you keep away from pricey reshoots.
The primary picture is the one which’s best to get incorrect, so right here’s a fast overview of some key necessities:
- A pure white background
- RGB shade values of 255, 255, 255
- No graphics, illustrations, or drawings are allowed.
- Don’t embrace props or equipment that aren’t bought with the product.
- You may’t use textual content, logos, borders, watermarks, or different graphics.
There are numerous further picture necessities, so make sure to do your homework in your particular product and class.
Fixing and Stopping Itemizing Suppression
To repair suppressed listings, log into Vendor Central and go to the Handle All Stock web page. Now, choose Search Suppressed and Inactive Listings from the horizontal menu to see your suppressed listings on the Fix your products page.
You’ll see details about easy methods to resolve errors for every suppressed itemizing within the column on the correct.
Typically the identical itemizing will be suppressed for a number of causes. If that’s the case, you’ll want to unravel the issue that’s presently displayed and examine again later to see whether or not the itemizing is un-suppressed or has one other suppression purpose proven.
Ensure you’re following all of Amazon’s tips to keep away from itemizing suppression. You should utilize the Amazon Itemizing High quality Dashboard in Vendor Central to assist handle your product compliance and examine for any lacking particulars.
The dashboard highlights your at-risk listings and gives details about what you’ll want to add to keep away from itemizing suppression.
Defend Your Amazon Listings
When your listings are suppressed, patrons received’t have the ability to discover your product web page in Amazon’s search outcomes. This will put each your gross sales quantity and natural search rating in danger.
Whereas Amazon gives useful particulars in Vendor Central, it doesn’t ship notifications when your merchandise turn into search-suppressed. That’s why we created SellerPulse, a 24/7 itemizing monitoring and alerting platform designed to avoid wasting you time whereas defending your listings.
When your listings are unexpectedly merged, blocked, or suppressed, you’ll obtain an e-mail alert so you possibly can deal with it straight away. The alert consists of suggestions that will help you resolve points as quickly as doable.
SellerPulse additionally consists of alerts for Purchase Field adjustments, itemizing content material adjustments, hijacker exercise, and stockouts, so you possibly can handle your vendor popularity with ease. Strive it at the moment!
Becky Trowbridge is the Digital Advertising Supervisor at eComEngine. Her mission is to empower Amazon sellers with the knowledge they should be profitable in a aggressive market. When she’s not creating content material, she enjoys spending time outside, making an attempt new recipes, and studying.