Singapore Ecommerce Alternatives for 2022 – AMZ Advisers


The COVID-19 pandemic thrusted on-line purchasing into an unprecedented development in lots of locations of the world. And Singapore isn’t the exception. Two years in the past, WorldPay predicted that Singapore eCommerce would develop by 48% to $7.Four billion by 2022. That’s a compound annual development price of seven%!

It’s no secret that it is a thrilling time for eCommerce. And in 2022, the outlook for Southeast Asia appears promising:

  • WorldPay states that India’s eCommerce sector can be price $95 billion by 2022.
  • China registered $1,343.5 billion in on-line gross sales throughout 2020, based on Statista.
  • The East Large is anticipated to steer the eCommerce market via 2025.

In recent times, the Lion Metropolis has seen fairly a lift in on-line purchasing. And that’s what we sought out to be taught and share with you right this moment.

Beneath, you’ll discover essentially the most thrilling eCommerce alternatives for Singapore in 2022.

Singapore Ecommerce Market – Overview

Singapore is already often called the monetary capital of Southeast Asia. Now, it’s near changing into the eCommerce chief in its nook of the world.

However why is Singapore changing into such an ideal eCommerce hub? First off, it’s a gate into Southeast Asia. Let’s have a look at the details:

  • Most Singaporeans are fluent Chinese language and English audio system. And due to its strategic place, Manufacturers can arrange store and export to neighboring international locations with ease.
  • The Lion Metropolis additionally has the third highest web penetration in Southeast Asia. Out of 5.45 million Singaporeans, round 4.Eight million are web customers. That’s 88.5% of its residents, who spend a median of 8.07 hours on-line, every single day.  (Source)
  • A world-class metropolis infrastructure helps velocity up deliveries. Singapore boasts first-rate airports, roads and transports. Plus, Singapore’s small measurement makes for quick, nationwide supply protection.
  • Town additionally has demanding prospects. Singaporeans anticipate next-day supply (at the very least) from native companies. That’s an ideal alternative for providers like Amazon Prime to please new subscribers.
  • Singapore’s inhabitants is fluent in English and Chinese language. Plus, they’re accustomed to export items and cross-border purchases. JP Morgan states that 73% of Singapore’s web shoppers purchased from abroad in 2020.

These elements pose a brilliant future for eCommerce in Singapore. And 2022 is ripe with new alternatives for on-line purchasing, as we’ll see beneath.

Ecommerce Export Alternatives

ecommerce in Singapore

As of 2021, virtually 25% of Singaporean manufacturers deal in B2C eCommerce. And most use it for exporting items. This marks a 45% contribution to Singapore’s annual worth of e-commerce exports.

This can be a rising pattern, based on the “Native Sellers, World Shoppers” report by Amazon. The paper additionally predicts an 35% improve in abroad gross sales from Singapore to neighboring international locations.

However this tendency depends on the adoption of eCommerce by Singaporean sellers. And there are some challenges to handle, after all.

  • Cross-border transport price. 81% of manufacturers acknowledged that prime prices are a critical setback to their exports. Singapore does supply grants to help eCommerce exports. Nevertheless small companies may have a bit extra help to compete abroad.
  • Import regulation. Amazon’s report cites that ¾ of small and medium retailers lack readability in Singapore’s import rules. In consequence, they could not have the ability to full the requisites to start out promoting overseas.
  • Market knowledge. Greater than 70% of sellers suppose they’ll’t compete globally. This is because of not understanding overseas niches and preferences. So, there’s a necessity for correct advertising and marketing analysis instruments in Singapore.

Singapore should overcome these obstacles to spice up its eCommerce adoption pattern. In that case, the annual worth of B2C ecommerce exports might develop at 5% per yr.

With such development, Singapore’s B2C eCommerce exports are anticipated to succeed in $2.6 billion by 2026.

Supply: DigitalNewsAsia

Transport and Provide

International sellers could have a better time entering into Singapore’s eCommerce Sport.

The Lion Metropolis grants a GTS (Items and Providers Tax) aid to air-imported objects.  The overall CIF (Price, Insurance coverage and Freight) worth is beneath $294. (Source)

Plus, coming into imports for private use don’t require authorized registration with Singapore’s authorities.

As a result of these advantages, Singaporeans can get pleasure from a good vary of duty-free import merchandise. It’s an ideal incentive to overseas sellers.

However the important thing to achieve Singapore lies on Direct-to-Shopper gross sales. As we mentioned, Singaporeans anticipate nice care from sellers, and quick deliveries.

On the second account, the town’s infrastructure allows easy import entries. That is due to its trendy transport constructions, just like the Changi Airport.

Worldwide Sellers may also easy deliveries by partnering with native distributors. The catch is to register as an area entity, or work with an IOR (Importer of Report). However this can allow sellers to satisfy same-day orders.

Additionally, establishing store in Singapore will open the gates for the Southeast Asian Market. Consider enlargement into Malaysia, India, China, and Australia. It’s an entire new territory to go away your mark on. 

Amazon Singapore

Amazon Singapore


As of the third quarter of 2021, Amazon is the third main eCommerce participant in Singapore, with greater than 4.7 million month-to-month visits. 

Although it launched in 2019, {the marketplace} is already leaving a optimistic mark throughout the Lion Metropolis. Listed below are a few of Amazon’s finest perks for Singaporeans: 

  • Eligibility free of charge 2–3-day supply on orders above $40
  • Free worldwide transport for orders over $60
  • Amazon Prime subscribers get pleasure from one-day supply on native orders
  • The Prime Now service grants 2-hour supply on grocery orders over $40
Singapore Amazon Prime


Singapore retailers additionally get entry to greater than 225 vendor instruments. One nice instance is Fulfilment by Amazon (FBA). Manufacturers can use Amazon’s logistics machine to choose, pack, ship and ship merchandise on time.

Plus, the retail big lately launched its IP Accelerator program in Singapore. This service goals to assist native companies shield their manufacturers from trademark infringements.

Supply: About Amazon

Buyer Delight

Singapore residents are spending extra time on-line than ever. Apart from, they’re a troublesome market, and anticipate stellar remedy from sellers.

However this isn’t a setback for excellent retailers. In reality, it’s an ideal alternative for manufacturers to please new market niches. 

Singaporeans are used to almost-immediate purchasing and supply. So, they anticipate open communication with sellers. Prospects need to be up to date on giveaways, reductions, and cargo statuses.

Let’s take the present provide chain disaster for instance. It’s anticipated that the 2021 vacation season will undergo some setbacks. This is because of product shortage and transport delays.

On this case, Singaporeans anticipate sincere updates and options from on-line sellers. Customers want assurance and belief. If manufacturers ship clear expectations.

What does this imply for sellers? An opportunity to construct long-term loyalty, regardless of any order setback. So, Singapore is not only a brand new market to deal with, however a model funding for the longer term.

Wanting Forward

On-line purchasing in Singapore is now not a younger counterpart to brick-and-mortar shops. Now, it’s a full financial drive with its personal guidelines, methods, and gamers.

Because of the pandemic, eCommerce has flourished right into a go-to resolution for Singaporeans. However the push isn’t over for the Lion Metropolis.

Singapore’s eCommerce market has extra sellers and prospects to please. In reality, CIMB expects that on-line gross sales will comprise 10.3% of retail income by 2022. – SBR

And with retailers like Amazon on the forefront, Singapore is certain to be strong floor for eCommerce cashflow.

So, don’t miss out on these alternatives to develop in Singapore. Higher to be ready and experience the wave a bit earlier!


Esteban Muñoz is an search engine optimization copywriter at AMZ Advisers, with a number of years’ expertise in digital advertising and marketing and e-commerce. Esteban and the AMZ Advisers staff have been capable of obtain unimaginable development on the Amazon platform for his or her purchasers by optimizing and managing their accounts and creating in-depth content material advertising and marketing methods.