The Enhanced, Expanded FBA New Choice Program – AMZ Advisers


Amazon simply introduced a newly enhanced and expanded FBA New Selection Program on Vendor Central, after optimistic suggestions from sellers on its preliminary rollout in March 2019.

In the event you simply created a Vendor Account not too way back and should not fairly positive how this FBA New Choice Program can profit you, this text will spell out the fundamentals and clarify each element of the Program that will help you get began with your corporation.

Latest Modifications

On April 1, 2020, in mild of latest occasions, Amazon determined to provide eligible sellers, with new-to-FBA ASINs, entry to free month-to-month storage, elimination and returns processing, and a $100-shipping low cost on any Amazon-partnered carriers

FBA New Choice Program Particulars

The FBA New Choice Program permits sellers to obtain incentives when itemizing new merchandise in the marketplace through the FBA choice.

The improved Program has additionally raised the full variety of new ASINs (to 500) eligible for advantages for every vendor per yr and included free return processing in chosen product classes (for a restricted time solely). 

You need to meet the next standards so as to be a part of this system:

(Word that sellers who participated within the month-to-month storage and elimination price promotion that closed on March 31, 2020, will routinely be a part of the New Choice Program.)

Amazon will then resolve if the enrolled vendor is eligible for the Program’s price waivers in accordance with sure terms and conditions.

  • Participant sellers have the chance to make use of the price waivers on 500 new-to-FBA mum or dad ASINs per yr. The 500-limit will reset yearly on January 1. 
  • The primary 50 items of each new mum or dad ASIN shall be free from any month-to-month storage charges for 90 days as soon as the primary unit arrives at a success heart. If a vendor needs to tug out any of the primary 50 items inside a interval of 180 days, no elimination charges shall be charged.
  • Return processing charges of as much as 50 items of each mum or dad ASIN beneath the next product classes shall be waived: attire; jewellery; watches; sneakers, purses, & equipment; and baggage. The returned gadgets ought to arrive at a success heart inside a interval of 120 days, ranging from the date when the merchandise was first obtained by the middle.
  • The primary $100 costs on inbound transportation shall be waived for brand spanking new FBA sellers in the event that they select the Amazon Partnered Provider program.

Vendor Eligibility

To be thought of eligible for the Program, sellers ought to pay attention to the next:


If an expert vendor doesn’t have an current inventory storage limit, they’re certified to obtain advantages from the Program.


Amazon began reviewing the statuses of sellers’ storage limits on April 1, 2020 to test if the necessities for eligibility are met.

Sellers who enrolled after the beginning of the Program shall be assessed by Amazon proper after enrollment.


Every quarter, Amazon will assessment sellers’eligibility.

The next dates are July 1 and October 1, 2020. Then on January 1, April 1, 2021, and so forth yearly.

If an enrolled vendor qualifies for this system, their eligibility will stay energetic till the next January 1 evaluation, no matter their storage restrict standing earlier than the evaluation.

If a vendor nonetheless incurs a storage restrict for the succeeding January 1 evaluation, they might lose their eligibility-


Enrolled sellers who don’t qualify for this system as a consequence of a storage restrict might qualify on the upcoming quarterly evaluation date.

Provided that their earlier storage restrict is resolved.


Sellers who’re new to the FBA-ASIN course of could qualify for the Program’s free month-to-month storage, removals, and return processing—in the event that they have been eligible earlier than the ASIN arrived on the success heart.

It’s doable for Amazon to vary or cancel the New Choice Program any time. In case this occurs, the corporate will ship a written discover to the vendor 30 days previous to the date of Program change or cancellation.

ASIN Eligibility

Mother or father ASINs should observe these necessities to achieve eligibility for the Program:

  • New to FBA
  • Arrived on the success heart not sooner than April 1, 2020
  • Product size tier is both small standard-size or giant standard-size
  • Model-new situation
  • Doesn’t belong to the Media class, i.e. books, DVDs, music (digital format or bodily copy), software program, video video games, video, online game consoles, or online game equipment
  • Belongs to the next classes:  attire, jewellery, watches, sneakers, purses & equipment, and baggage (solely without cost returns processing)

Regularly Requested Questions

Are sellers restricted to sending 50 items or much less to success facilities?

Sellers can ship as many items as doable, however the price waivers will solely apply to the primary 50 items of each certified ASIN taken in at success facilities.

Is it doable for a vendor to take away an eligible ASIN in the event that they exceed the 500 restrict of new-to-FBA mum or dad ASINs?

There isn’t a have to take away eligible ASINs as a result of the fee-waivers are solely relevant to the primary 500 new-to-FBA mum or dad ASINs.

Any subsequent ASINs made after the restrict will not be eligible.

Understand that the restrict resets yearly each January 1st.

If the primary inbound cargo cost of a brand new FBA vendor doesn’t attain $100, is the low cost nonetheless relevant to future shipments?

The low cost doesn’t apply to a single cargo solely.

It might apply to cumulative delivery costs of consecutive shipments till the $100 restrict is met.

Nonetheless, the low cost for inbound cargo costs will solely take impact if the vendor chooses an Amazon-partnered provider.

What Is FBA?

FBA stands for Success By Amazon, which is a enterprise mannequin that enables Amazon to help the vendor by taking cost of their merchandise’ storage, cargo, and buyer considerations. On the identical, the vendor can reap the benefits of Amazon’s broad community and attain out to as many shoppers all over the world as doable. 

The method begins by sending your stock to Amazon’s warehouses, also called success facilities.

Your merchandise will obtain a novel alphanumeric code, also called Amazon Standard Identification Number, or ASIN, which serves as a tracker to establish all gadgets listed beneath Amazon’s product catalog. 

It is usually vital to notice {that a} single product can have a number of variations relying on components akin to coloration, dimension, or format, and these can generate totally different ASINs relying on which product variation you’re referring to. Amazon calls such variations as parent-child relationships.

A customer-friendly variation relationship itemizing permits clients to decide on a product with a particular coloration and dimension with out leaving the product element web page.

Knowing when to use these variations will assist clients navigate your product element web page simply and keep away from confusion. 

What Are Mother or father Listings?

One other vital word is to know the distinction between mum or dad listings and baby merchandise.

A mum or dad itemizing is the overall title of the product that doesn’t classify any variations within the title. It serves as an umbrella time period for the merchandise in it with totally different variations, and as such should not purchasable by clients.

Little one merchandise are gadgets that mirror the variations specified on the mum or dad itemizing. These are the precise gadgets that clients buy after they place their orders. Mother or father listings and baby merchandise have their very own particular person ASINs. 

These terminologies serve an vital position within the New Choice Program, and studying about these phrases is crucial to additional perceive the Program and how one can take part in it.

Last Ideas

Amazon definitely went the additional mile to help sellers throughout this unlucky time of disaster, and the New Choice Program might be probably the most useful of their provides thus far.

The phrases and circumstances of the Program would possibly sound overwhelming to new sellers, but it surely undoubtedly pays off.

The free month-to-month storage price for the primary 50 items alone is a superb deal, particularly if their merchandise have a number of variations.

Amazon is kind of tough to grasp for a brand new vendor, and this can be a handy means to assist them alter to the system.

The demand for merchandise will solely improve day-to-day because the state of affairs normalizes, and sellers will want all the assistance they’ll get to handle incoming orders whereas sustaining excessive vendor efficiency. 

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