Amazon Purchaser-Vendor Messaging Replace – Sep 2020


Amazon has lately up to date its buyer communication tips, together with buyer-seller messaging coverage. The brand new tips will go into impact on November 3, 2020. 

As an Amazon vendor, that you must keep up to date with the altering tips and adjust to the brand new data. 

Let’s dive proper into the main points.

Fast Information:

  1. Amazon customer communication updates – Important dates
  2. Amazon buyer-seller messages that are allowed
  3. When you can use proactive permitted messages
  4. Amazon Messaging Policy Update – What is not allowed
  5. The bottom line

Amazon buyer communication updates – Vital dates

Amazon is all the time making modifications to its Phrases of Service. Amazon has rolled out modifications to its communication tips coverage, on Tuesday, September 8, 2020. This contains modifications within the buyer-seller messaging coverage. 

Amazon will begin implementing the modifications beginning November 3, 2020. This implies sellers have virtually six weeks to align with these new modifications. Amazon launched these new updates in response to the issues of third-party sellers and utility suppliers because the communication insurance policies with patrons have been complicated.

With this new replace, Amazon has clarified two essential issues:

  • You possibly can ask patrons for opinions. 
  • You need to use a third-party utility listed within the Marketplace store to ask for purchaser opinions.

Amazon buyer-seller messages which are allowed

Amazon communication tips breakdown buyer-seller messages into two sorts; Proactive permitted messages and Obligatory permitted messages. These permitted messages have to be despatched to the shopper inside 30 days of the unique order.

Permitted messages: All of the communications essential to full an order or reply to a customer support inquiry come beneath this class.

You possibly can solely ship permitted messages to the purchasers who contact you with purchase-related queries. 

Proactive permitted messages: Communications initiated by the vendor, which aren’t responses to patrons’ queries. These messages might be despatched by way of e-mail. You possibly can ship these messages within the following methods:

  • Go to Amazon vendor central. Within the orders web page, you possibly can click on on the customer’s identify and entry the templated messages supplied by Amazon
  • You may as well use the Request a Evaluate button on the order particulars web page
  • Use Amazon API (Utility Programmer Interface)
  • Choose a third-party utility from the Amazon Market retailer. 

When you should utilize proactive permitted messages

You possibly can ship proactive permitted messages inside 30 days of the order completion date. You need to use this selection for:

  • Resolving a difficulty that happens throughout order success
  • Sending an bill to your buyer
  • Verifying a customized design
  • Requesting any data associated to processing the order
  • Sending queries associated to buyer returns
  • Requesting a product review or vendor suggestions
  • Scheduling Amazon house providers appointments
  • Scheduling product supply for heavy or bulk gadgets

You may as well ship these messages for every other purpose supplied it’s associated to the acquisition order. You must ship these messages within the buyer’s most popular language and embrace the 17-digit order ID within the e-mail. 

What you need to bear in mind

First, you need to know that requesting a product evaluation and seller feedback remains to be allowed, in accordance with the brand new communication tips of Amazon. In case you are sending evaluation requests utilizing Amazon buyer-seller messaging service, try to be cautious concerning the content material and the timeline to remain compliant with Amazon’s tips. 

Amazon Messaging Coverage Replace – What is just not allowed

The next messages aren’t allowed, in accordance with the Amazon buyer-seller messaging tips.

  • Delivery or order confirmations
  • Messages which have solely ‘Thanks.’ Emails that supply help if clients have any points
  • Promotional and advertising and marketing messages, which embrace coupons
  • Requests to take away or replace an present product evaluation
  • Requesting for a evaluation provided that the patron had a optimistic shopping for expertise with the product
  • The language which inspires clients to go away a optimistic product evaluation or vendor suggestions
  • A repeat request (for an order) asking for a product evaluation or vendor suggestions

Amazon permitted message tips

Whereas sending permitted messages, Amazon sellers shouldn’t embrace the next:

  • Exterior hyperlinks until they’re mandatory for order completion. These hyperlinks must be safe and dealing 
  • Attachments apart from bill, product directions, or guarantee particulars
  • Logos that include or redirect to your web site
  • Asking the customer to opt-out of messaging
  • E mail addresses or telephone numbers
  • Delicate data in textual content or photos (e.g. violence/gore, naked pores and skin, grownup or offensive language)
  • Monitoring pixels
  • Photographs that aren’t associated to your organization or model

Earlier, Amazon allowed GIFs and emojis inside your e-mail correspondences. It was a dependable method to separate your self from the remainder. Nevertheless, that’s not allowed. 

Other than that, most of those communication tips, particularly those about language and incentivizing clients for positive reviews, have been already in place. Nevertheless, that you must make sure that your model isn’t breaking any of the foundations talked about above. Watch out whereas including emails, telephone numbers, and exterior hyperlinks. 

Inside the buyer-seller messaging, you should not embrace the next:

???? Emojis
???? GIFs
???? Overrides of Amazon’s default line top, font household, or font shade
???? Fonts in additional than three sizes
???? Unsecure photos (http as a substitute of https)
???? Spelling errors or grammar points
???? Message margins over 20% most width
???? Message our bodies that override default textual content alignment settings
???? Greater than two line breaks in a row
???? Accessibility points specified within the Net Content material    Accessibility Pointers from the Net Accessibility Initiative

Order standing messages

That is one other type of direct communication with consumers. Amazon provides the next tips:

Downside with Order Messages: Amazon sellers ought to talk with patrons if the product, which was ordered by the shopper is not obtainable to ship. As a vendor, you might be anticipated to make use of this messaging to replace your buyer on these points. 

Return-related Messages: Amazon product returns must be dealt with within the ‘Handle Orders’ part in your Amazon’s vendor central web page. In the event you want any extra data to finish a return request otherwise you need to supply a partial return, you should utilize this messaging to inform the customer. 

As talked about, you should utilize these two communication sorts, whether it is associated to buyer orders, and they’re despatched utilizing your Amazon vendor account. 

Amazon shares order-related data with patrons utilizing ‘Your Account’ updates. All of the updates associated to transport and refund processing are included on this part. As clients count on well timed communication of order standing or refund course of, we advise you verify transport and refund processing shortly.

The underside line

Amazon is making some main modifications to the buyer-seller communication system to stop sellers from manipulating or profiting from the system. Amazon buyer-seller messaging service permits for two-way communication between sellers and patrons. It’s a good way to speak and deal with customer support queries and order-related points. By imposing restrictions, Amazon is additional tightening its grip on the buyer-seller communication service.

Nevertheless, don’t let these restrictions cease you from offering an incredible buyer expertise. 

What do you concentrate on the newest updates on buyer communication? Tell us within the feedback under.