Amazon Moments is a option to get your clients extra engaged along with your model by providing digital and bodily rewards. All of your consumers must do is carry out particular actions in your web sites, video games or apps.
On this article, we’re going to present you the right way to attain a wider viewers and reward their loyalty with Amazon Moments.
About Amazon Moments
Moments is a service created to extend the actions that your viewers can perform on-line. The way in which it really works is by eliciting customers to finish particular actions. These will provide help to attain your advertising targets and increase your gross sales.
When customers carry out the motion, they’re rewarded with a bodily or digital merchandise.
Moments API is suitable with Android, Fireplace OS, iOS apps, and web sites. The rewards are merchandise bought and Fulfilled by Amazon (FBA), which implies you possibly can ship rewards to 100 international locations.
How Amazon Moments Works
Picture: Amazon Moments
Launching a Moments marketing campaign includes three essential steps:
- Set the second. This implies the motion you need your customers to finish and the reward they’ll get.
- Customers’ engagement. A buyer takes motion in your web site or app.
- Amazon delivers. The reward you picked is fulfilled and delivered by Amazon.
Sellers have the choice of utilizing the Moments console to specify when, the place, and the way the Moments will seem for customers and their reward.
Your rewards could be delivered to all international locations which are a part of the Amazon International program.
It’s necessary to say that every one customers who win a reward should have an Amazon account to redeem them. As soon as a buyer is eligible for a reward, they’ll obtain a redemption e mail or go to a redemption web page the place they will create an Amazon account in case, they don’t have one.
Then, they’ll be despatched to your model’s Moments web page the place they will enter the redemption code.
Find out how to Select your Rewards
Prospects will solely be capable to choose rewards you designate by way of the Moments Console.
Take into consideration your shopper base when deciding on rewards.
What’s extra interesting to your viewers? Providing a tempting reward will certainly enhance the outcomes of your marketing campaign, and subsequently, your ROI!
There are principally two varieties of rewards:
1. Reductions on chosen merchandise inside a class
2. Free objects. (You’ll be able to choose as much as 5 free merchandise or one discounted class per marketing campaign.)
Issues to know when selecting a reward:
- A free bodily reward normally has a greater response than merely giving Amazon credit score. It feels extra like a prize.
- There are higher conversion charges in campaigns that give a full reward as an alternative of reductions. A buyer would favor a $20 cap totally free than a reduction of $20 for a $40-dollar cap.
- Don’t neglect about A/B testing to have a transparent concept of which rewards would work finest on your clients. Electronics, toys and Amazon credit score are among the many hottest ones.
- Rewards have an expiration date set robotically at 30 days after the marketing campaign date.
- Within the uncommon occasion a reward goes out of inventory, Amazon will present another of comparable worth.
Amazon Moments Greatest Practices
Amazon Moments could be useful to succeed in particular targets that you just set in your campaigns; you simply want to concentrate to your metrics. For instance, you should use Amazon Moments to extend payer conversion charge, retention, or participation in an occasion.
There are 3 ways in which you’ll be able to take a look at your marketing campaign, relying on the aim you will have.
- Retarget payers – Spotlight a reward for brand new options, new content material, and/or shopping for an IAP on sale. You’ll be able to promote the reward through e mail or notifications.
- Get a greater conversion – Choose a reward relying on the app you will have. For instance, in case your app requires a subscription, give your customers a bit of push to improve from the free trial to primary subscription with a bodily or digital product that is the same as a month’s subscription and even higher in worth! IAP apps can provide rewards for purchases of things with a better value. This manner, you possibly can introduce clients that already purchase from you to new premium merchandise.
- Have interaction customers– Deal with attention-grabbing experiences like troublesome ranges, adoption of recent options or restricted time occasions and provide a reward for customers to take motion.
Picture: Amazon Moments
Amazon Moments Pricing
Amazon Moments API takes care of reward success and transport whereas offering the tip person a simple and fast option to redeem rewards and there’s a value to utilizing this system. It really works as a CPA mannequin (value per motion mannequin) the place pricing relies on quantity.
The entire finances restrict per month-to-month marketing campaign is $5,000 USD and there’s a $15,000 USD restrict for every Moments account. You’ll be able to enhance the spending restrict by contacting the Amazon help group.
The worth of rewards will depend upon the promoting value historical past on Amazon, which fluctuate as a consequence of various factors. The ultimate CPA considers the value of the reward, in addition to taxes, transport, and margin. This implies most reward merchandise might be very near Amazon’s promoting value of the identical merchandise.
When setting the CPA on your marketing campaign, Amazon recommends to additionally embody taxes to make the person’s expertise smoother. For instance, in case your reward is valued at $25, then set the CPA as $27.50 to be sure to’re taking good care of taxes too. All the client will see is a $27.50 credit score of their purchasing cart.
It’s really useful to set a CPA decrease than the lifetime worth (LTV) of the client section. Your CPA may depend upon the aim of your marketing campaign.
Amazon suggests the next:
– To spice up payer conversion, set a CPA that’s 25% of the LTV
– If. you need to have a excessive engagement, set a CPA of $10 or higher
– For extra new installs, set a CPA of $Three to $5
Amazon Moments Consumer Information
If you wish to know extra about Amazon Moments, entry its Consumer Information and select from the next subjects:
- About this Information
- About Moments
- Get Began with Campaigns
- Rewards APIs
- Moments Configuration
- Actions and Rewards
- Choose the Actions
- Choose the Rewards
- Create Consumer Messages
- Check the Marketing campaign
Amazon Moments FAQs
Utilizing Amazon logos. Is it potential?
There’s a “Delivered By way of Amazon” badge that you should use when selling your rewards on your Amazon Moments marketing campaign.
What help can I get for customer support?
If there are any points after a buyer has clicked on the reward hyperlink, they will contact Amazon Buyer Help. Another subject earlier than clicking on the hyperlink, is dependent upon your buyer help, because you’re the one with entry to what occurs in your app or website.
Can trademarked rewards be promoted in my Amazon Moments marketing campaign?
Sure, so long as you utilize the element web page photographs used on Amazon for a similar product. Simply be sure that to observe these necessities:
1. On-line solely. Keep away from utilizing the trademark in printed supplies.
2. Hyperlink it to Amazon a technique or one other, like having the reward fulfilled by Amazon.
3. Photos can’t be altered in any respect
4. Sponsorships or endorsements should not allowed. Amazon can request that you just stop utilizing any merchandise at its sole discretion.
Can rewards be returned?
So long as it occurs throughout the marketing campaign interval, sure, clients are eligible for refunds. In the event that they get a bodily reward, they’ll obtain Amazon credit score. If it’s a reduction reward, then clients will get Amazon credit score for a particular class. As soon as the marketing campaign is over, there might be no refunds in case of a return.
Amazon Moments means that you can create focused campaigns and reward your consumers with a spread of bodily and digital objects whereas monitoring actions in actual time.
All you must do is use the Moments Console to decide on the date, product or reward bundle you’d like to supply. Your reward touchdown web page and promotional messages could be personalized to supply customers the complete expertise. Use messages, social media posts and notifications to problem clients to carry out particular actions in your website or app.
Moments is an effective way to indicate your clients you care about them whereas making further revenue.