Amazon vs. Shopify: Which eCommerce Platform is Proper For Your Enterprise


The pandemic has led to some dramatic shifts in the best way we store and adjusted how patrons and sellers work together. To stay related, many sellers are transferring on-line to develop and attain new prospects. 

At present, now we have two main giants within the e-commerce trade: Amazon and Shopify. They each are totally different and provide numerous alternatives for sellers on-line. Amazon has over 2.5 billion shoppers visiting each month, whereas Shopify powers over 1 million businesses via its platform. With figures like that, it may be arduous so that you can decide the correct platform to promote in.  

If you’re planning to promote on-line, the place to begin is essential. One of many earliest choices you should take is selecting the best market to promote on. 

On this article, let’s have a look at the main variations between Amazon and Shopify. Let’s see how one can profit from these two e-commerce platforms.

Fast Information:

  1. What’s the major difference between Amazon and Shopify?
  2. Fulfillment and Shipping
  3. Conversion rate optimization
  4. Amazon FBA vs Shopify selling plans: Which is cheaper?
  5. Amazon vs Shopify: Which is easier?
  6. Shopify: Pros and cons
  7. Selling on Amazon: Pros and cons
  8. Amazon vs Shopify: Our Verdict

What’s the main distinction between Amazon and Shopify?

At this level, you already know that you could earn cash with each Amazon and Shopify. Nonetheless, you is perhaps pondering that you just solely must pay a month-to-month subscription charge to promote your merchandise on their platforms.

That’s not completely true!

Amazon and Shopify could appear comparable, however they work in several methods. You want to keep in mind that Shopify is an e-commerce platform whereas Amazon is a web-based market. Hundreds of thousands of individuals store on Amazon, so that you’ll get entry to its big buyer base. With Shopify, you get your individual area to arrange and run a enterprise. Resulting from these variations, Amazon and Shopify cater to totally different wants of sellers. 

Let’s take a deep dive into what they’ve to supply. 

Success and Delivery

Success is a big a part of promoting on-line. If it’s less than par, it could possibly damage your enterprise popularity.

Top-of-the-line options of Amazon is FBA – Success by Amazon. FBA handles every part from storage, packing, success to customer support. Additionally, they will fulfill orders throughout a number of channels. 

Shopify can also be constructing its personal success community to rival FBA. Nonetheless, Amazon’s trusted FBA community and free two-day transport to most of its Prime prospects give a tricky battle to Shopify. It would take some time for Shopify to fulfill the requirements set by Amazon FBA. 

Conversion price optimization

In the event you plan to promote on-line, the conversion price is your #1 metric to think about. Basically, conversion rates on Amazon are insane. Conversion price optimization is one thing that Amazon is sweet at. In the event you discover the correct search phrases to land in entrance of your prospects, you’ll reap earnings.

On a Shopify retailer, on the whole, the conversion charges are typically decrease. If you wish to convert your prospects in the identical means as Amazon, it takes numerous effort to get issues proper within the first place. So there’s actually not a lot upside to think about Shopify on this case. 

Amazon FBA vs Shopify promoting plans: Which is cheaper?

Amazon gives two selling plans: Particular person and Skilled promoting plan. In the event you go for an Particular person promoting plan, you should pay a $0.99 charge for every merchandise you promote. This plan is recommended for sellers who promote below 40 gadgets. However, the Skilled promoting plan prices you $39.99. In addition to, you may have extra promoting and storage charges for FBA.

Shopify gives you three plans:

Fundamental Shopify

  • It prices $29 per thirty days, plus transaction charges
  • Transaction charges of two% on all gross sales that don’t use Shopify cost. This comes along with bank card charges.
  • You get options like two employees accounts, a web-based retailer with a weblog, 24/7 assist, low cost codes, guide order creation, SSL certificates, fraud evaluation, limitless product listings, third-party POS, and {hardware} assist, and so on.

Shopify plan

  • It prices $79 per thirty days, plus transaction charges
  • Transaction charges of 1% on all gross sales that don’t use Shopify cost, plus bank card charges. 
  • You get 5 employees accounts and every part that’s part of the Fundamental plan. Together with this, you get present card choices, USPS Precedence Mail Cubic pricing on certified shipments, skilled studies, register shifts, and so on.

Superior Shopify 

  • Below this plan, Shopify fees $299 per thirty days, plus transaction charges.
  • Transaction charges of 0.5% on all gross sales that don’t use Shopify cost, plus bank card charges.
  • You get 15 employees accounts and every part included within the Shopify plan. In addition to, you may have a report builder and third-party calculated transport charges.

Together with the above, Shopify gives two more plans: Shopify Plus for high-volume retailers, and Shopify Lite for entrepreneurs. 

Shopify gives quite a few choices for sellers. It provides nice flexibility to construct your e-commerce enterprise. On the subject of Amazon, prices depend upon particular person sellers. Nonetheless, it’s arduous to calculate the general prices and finances. You possibly can take a look at amazonnewstoday free FBA calculator to estimate the prices and revenue margins, and perceive if FBA works for your enterprise. 

Amazon vs Shopify: Which is less complicated?

In brief, Amazon FBA is straightforward to arrange as you gained’t have to fret a lot concerning the promoting course of. All it’s a must to do is create an Amazon account, checklist, and promote the merchandise inside Amazon’s pointers. That’s all. Amazon FBA handles order success and customer support. 

However, with Shopify, the method can take some time earlier than you arrange your individual retailer. Though you possibly can decide a default choice to save lots of your self time, if you happen to actually wish to benefit from the choices accessible on Shopify, you should spend extra time. 

The reply, nonetheless, will depend on what you’re in search of. If you wish to promote on-line with out spending a lot time to arrange, Amazon FBA is your go-to alternative. If you wish to discover superior choices to enhance your on-line retailer and buyer expertise, Shopify could be a greater choice.

amazon vs shopify infographic

Shopify: Execs and cons

Listed here are a couple of benefits of Shopify:

A visually interesting on-line retailer

Shopify gives numerous templates to make your on-line shops distinctive. You possibly can create a UI-rich retailer with an distinctive UX.

Simple to arrange and use 

As an alternative of counting on different platforms for internet hosting and creating your retailer, use Shopify to make your life simpler. It’s straightforward to arrange and use. The platform admin interface is kind of intuitive and user-friendly.


Safety and reliability are paramount for any e-commerce platform. Shopify is your finest wager in terms of coping with monetary and confidential info. This hosted resolution takes care of every part from upkeep to upgrades. 

Extra functionalities and integrations

Shopify allows you to customise your retailer simply. You can too combine the platform with different apps. This additional provides worth to your retailer. 


Cellular responsiveness is the important thing to the success of your e-commerce retailer. Shopify gives mobile-responsive options for each Android and iOS apps. 

Buyer assist

Shopify’s buyer assist is commendable. They provide 24×7 buyer assist from consultants. You will get in contact with them via reside chat, cellphone, and e-mail. This ensures that your enterprise runs easily and flawlessly.


Listed here are a couple of disadvantages of utilizing Shopify:


You’ll want to think about a couple of parts in terms of pricing. The primary is the month-to-month charge, then you may have the transaction charge, and a bank card charge. Together with this, the platform will cost you for the extra options that you just wish to use in your retailer.  It might value you a fortune if you happen to don’t see that coming.


If you’re simply beginning and aren’t technically proficient, Shopify’s jargon can hassle you. You want sure technical know-how to hold out the method. This not solely applies for his or her platform but additionally for his or her categorization and customization guidelines. 

Promoting on Shopify positively calls for a studying curve. 

Preliminary arrange course of

Preliminary arrange on Shopify may be time-consuming. Though the retail platform gives predefined templates to make it simpler for manufacturers to arrange their shops, it takes numerous effort and time to get there. You want to familiarize yourself with the platform through the setup course of. 

Promoting on Amazon: Execs and cons

Selling on Amazon comes with its execs and cons: Listed here are a couple of of some great benefits of promoting on Amazon:

Pre-existing buyer base

Beginning a brand new enterprise or taking your enterprise on-line means your advertising and marketing funnel must  be constructed from scratch. With hundreds of thousands of consumers and a great conversion price, Amazon SEO technique makes it simpler to rank and promote your merchandise. 

Problem-free setup

Any vendor can get began on Amazon. Get your account particulars proper and observe Amazon’s pointers, you’re good to go. Setup on Amazon includes fewer steps than Shopify.

Shopper confidence

On the subject of buying on-line, prospects are typically reluctant to buy from unknown shops. With Amazon, sellers profit from its model authority and reliability.

Success by Amazon (FBA)

With over 100 million Prime prospects within the US alone, Amazon FBA provides an edge to sellers to realize extra gross sales. Shoppers are extra inclined to buy from an inventory that’s “Fulfilled by Amazon.” 

Vendor group

Whereas Amazon doesn’t provide an e-commerce college like Shopify, it does present a vendor discussion board the place sellers can talk and study from each other. 

Amazon search engine optimisation 

I can’t cease emphasizing the importance of Amazon search engine optimisation. 

Your product listings must be well-optimized with related search phrases. The upper you rank, the higher gross sales you generate. Additionally, since your itemizing pages are hosted on Amazon that has excessive area authority, chances are high that your listings can be seen on Google as properly. 


Few disadvantages embody:

Entry to prospects’ checklist

Amazon retains the purchasers’ contact info personal. So it’s arduous to optimize your gross sales funnel and perceive your prospects’ buying conduct. 

Enormous competitors

Amazon is extremely aggressive in terms of pricing. Don’t overlook that you just’ll be competing in opposition to established sellers and a few huge manufacturers, together with Amazon. These manufacturers can have provide chain and price benefits when in comparison with you.


With options like EBC (Enhanced Model Content material) and Shops, Amazon is making an attempt to enhance branding parts. Nonetheless, the templates and choices aren’t customizable. 

Shopify has a transparent benefit in terms of customization and model growth. It gives every part from enterprise identify generator, brand creator to customized URL setup to customise and develop your model.

Amazon vs Shopify: Our Verdict

Do you have to go all-in on Shopify or Amazon? I’d quite say to not. I wouldn’t advise placing all eggs in a single basket. You don’t wish to miss out on the mutually unique advantages of every platform. So incorporating each Amazon and Shopify into your enterprise makes higher sense. 

For many sellers, Amazon is a greater choice, particularly if you’re simply beginning out. For an present vendor, it’s good to take management over with Shopify. Nonetheless, driving site visitors is a big a part of promoting on-line, and gaining visibility is a frightening job. Although most sellers might not understand, with hundreds of thousands of customers, Amazon makes it simpler. 

It’s best to use Amazon if: 

  • You’re a new vendor with no buyer base and wish to scale your enterprise
  • You’re in search of a hassle-free option to begin nearly instantly 
  • You don’t thoughts having competitors

It’s best to use Shopify if:

  • You wish to construct your on-line presence 
  • You possibly can put further effort into constructing your on-line retailer
  • You aren’t eager on competitors
  • You possibly can wait earlier than you may have a constant buyer base or if in case you have an present buyer base

Utilizing Amazon with Shopify

When each Amazon and Shopify serve their functions, why don’t you employ them each?

Sure, you possibly can combine each Amazon and Shopify. Construct your e-commerce empire and seize the patrons from the world’s largest market on the similar time in only a few clicks. 

If you wish to know combine Amazon with Shopify, take a look at this article

Closing Ideas

If you wish to know which platform to make use of, you should work out how a lot management you need, how a lot effort and time you possibly can put in, and in the end, the way you need your enterprise to develop.

The choice will get simplified when what you need most for your enterprise within the promoting course of.

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