Think about this – You’re an e-commerce model proprietor. For the previous two years, you’ve been working sponsored product ads on Amazon.
As the vacation rush approaches, you log into the Amazon Promoting console to match your present advert gross sales to final yr’s – solely to find that Amazon solely provides you promoting knowledge for the final three months.
Disappointing, proper?
Certain, you may get some primary marketing campaign metrics on the advert console for an extended horizon. Nonetheless, extra granular experiences like search term reports or bought product experiences are restricted to a most 90-day lookback window.
So, If you wish to monitor your promoting efficiency between 2022 and 2023, you virtually can’t do it with out utilizing a third-party vendor software program like amazonnewstoday – however extra on that later.
This text will focus on totally different lookback home windows for various Amazon experiences that can assist you handle your promoting knowledge higher.
A fast peek into the article:
- How soon will sponsored ad reporting data become available?
- What’s the lookback window for different Amazon advertising reports?
- How do I see my Amazon advertising data history?
- How can you effectively analyze Amazon Data over time?
How quickly will sponsored advert reporting knowledge change into out there?
You will get the preliminary impression and click on knowledge inside 12 hours by the API. Nonetheless, the numbers can change barely as a result of site visitors validation.
Conversion knowledge is normally out there inside 24 hours of the conversion occasion. Nonetheless, it could change throughout restatement and Amazon attribution.
What’s the lookback window for various Amazon promoting experiences?
The lookback interval on Amazon’s advert metrics is dependent upon the place you’re accessing the data from.
For instance, for those who’re accessing the info by way of API, Amazon provides you a historic lookback window of 95 days for Sponsored Product advertisements and 731 days for Sponsored Brand ads.
However, if you wish to obtain the report from the Amazon promoting console, totally different experiences have totally different lookback home windows.
Let’s take a look at it:
Sponsored Merchandise Advertisements Reviews:
Amazon offers 10 totally different experiences below Sponsored Merchandise advertisements.
| Report Sort | Description | Lookback Window |
|---|---|---|
| Search Time period Report | Supplies detailed insights into the efficiency of particular search phrases that set off your advertisements. | 65 Days |
| Focusing on Report | Provides efficiency metrics for key phrases, merchandise, or class targets that obtain not less than 1 impression in your promoting campaigns. | 90 Days |
| Marketed Product Report | Supplies efficiency metrics for all of the marketed ASINs) inside your campaigns which have acquired not less than 1 impression. | 90 Days |
| Marketing campaign Report | Provides an outline of marketing campaign efficiency, together with key metrics like clicks, impressions, conversions, and spending. | 5 Years |
| Funds Report | Incorporates metrics that predict how your marketing campaign’s efficiency could also be impacted when it reaches its finances limits. | 2 Years |
| Placement Report | Provides insights into the efficiency of prime of the search placement in comparison with different placements. | 60 Days |
| Bought Product Report | Highlights merchandise that weren’t immediately marketed however had been bought on account of interactions together with your different advertisements. | 60 Days |
| Efficiency Over Time Report | Shows how clicks, cost-per-click (CPC), and total spend in your promoting campaigns change over a specified time interval. | 90 Days |
| Search Time period Impression Share Report | Signifies the share of impressions your search phrases acquired in comparison with the whole impressions generated by different advertisers for a similar phrases. | 90 Days |
| Gross and Invalid Visitors | Reveals the quantity of fraudulent and invalid site visitors that has been filtered out of your promoting campaigns. | 365 Days |
Be taught extra about Amazon promoting from the Amazon advertising reports guide.
Sponsored Model Advertisements Reviews
Amazon offers 9 distinctive experiences below Sponsored Model advertisements.
| Report Identify | Description | Lookback Window |
|---|---|---|
| Key phrase Report | Provides efficiency metrics for key phrases that obtain not less than 1 impression in your promoting campaigns. | 90 Days |
| Key phrase Placement Report | Reveals the efficiency of various focusing on choices primarily based on placements. | 90 Days |
| Marketing campaign Report | Reveals the abstract of marketing campaign efficiency for a specific date vary. | 90 Days |
| Marketing campaign Placement Report | Breaks down marketing campaign efficiency primarily based on totally different advert placements. | 90 Days |
| Search Time period Report | Reveals all of the search phrases prospects searched on Amazon that generated not less than 1 click on. | 65 Days |
| Search Time period Impression Share Report | Reveals the share of impressions every search time period acquired relative to the whole impressions generated by different advertisers for a similar phrases. | 90 Days |
| Class Benchmark Report | Reveals the promoting efficiency in % in opposition to the median, the underside, and the highest outcomes achieved by class rivals. | 90 Days |
| Attributed Purchases | Reveals the precise merchandise which might be bought and are attributed to your campaigns. | 5 Years |
| Gross and Invalid Visitors | Reveals the quantity of fraudulent and invalid site visitors that has been filtered out of your promoting campaigns. | 365 Days |
Sponsored Show Advertisements Reviews:
For Sponsored Show advertisements, Amazon presents 6 kinds of experiences.
| Report Sort | Description | Lookback Window |
|---|---|---|
| Marketing campaign Report | Reveals the abstract of marketing campaign efficiency for a specific date vary for Sponsored Show advertisements. | 90 Days |
| Focusing on Report | Supplies efficiency metrics for all targets inside your campaigns which have acquired not less than 1 impression. | 90 Days |
| Marketed Product Report | Supplies efficiency metrics for all of the marketed ASINs inside your campaigns which have acquired not less than 1 impression. | 90 Days |
| Bought Product Report | Highlights merchandise that weren’t immediately marketed however consumers bought after interacting together with your different advertisements. | 60 Days |
| Matched Goal Report | Reveals the ASINs and associated product element pages the place your advertisements appeared and generated not less than 1 click on | 90 Days |
| Gross and Invalid Visitors | Reveals the quantity of fraudulent and invalid site visitors that has been filtered out of your promoting campaigns. | 365 Days |
Be taught extra about Amazon promoting experiences from the detailed guide.
How do I see my Amazon promoting knowledge historical past?
Other than experiences, Amazon additionally provides an in depth historical past of marketing campaign and advert group modifications up to now 90 days for Sponsored Merchandise and Sponsored Model advertisements.
Right here’s the right way to get the historical past:
- Log into your Amazon Promoting account by the promoting console.
- Click on on the “Campaigns” tab, and discover a Sponsored Product or Sponsored Model advert marketing campaign you’d prefer to view historical past for.
- Click on on Historical past to see the marketing campaign modifications up to now 90 days.
- To view the historical past of advert teams, go to the advert group view and go to the “Historical past” tab.
How are you going to successfully retain Amazon knowledge over time?
As you now perceive, there’s no technique to get again historic knowledge on your Amazon advertising campaigns.
You might assume your search time period report historical past doesn’t matter proper now. However a yr from now, you may want it to have a look at previous traits. You by no means know!
So, how will you be proactive and successfully analyze knowledge over time? We’re itemizing the methods from hardest to best.
Do it Your self (DIY) – The handbook approach
Most advertisers do it the tough approach. They manually obtain the experiences from the advert console each one or two months and save them in an Excel file or .CSV or Google Sheets on their drive for later.
Not solely does this take plenty of time, but it surely’s additionally extraordinarily tough to mix the info from all these experiences and extract insights.
API resolution
Generally, manufacturers rent their very own knowledge group, which builds a system to fetch knowledge from Amazon API, retailer them, and conduct evaluation.
It is a wonderful strategy however requires enormous price funding for manufacturers to arrange and run the method.
Outsourcing
An alternative choice is to outsource the promoting knowledge administration activity to a freelancer or a 3rd-party agency.
That is additionally an efficient technique to analyze your promoting knowledge. However there’s a caveat.
These companies, or freelancers, will solely provide you with entry to your knowledge for the period they’re working with you. If you wish to swap your company, your knowledge is gone.
Third-Occasion Vendor Resolution
Third-party knowledge suppliers like amazonnewstoday enable you to preserve monitor of and analyze all of your promoting knowledge over time in a single place.
amazonnewstoday provides you a full, intuitive dashboard the place you’ll be able to view historic promoting knowledge, analyze them, and make data-driven selections – multi function place.
Better of all, amazonnewstoday retains all of your knowledge endlessly. You’ll be able to simply dive into previous traits, evaluate year-on-year efficiency, and discover high-performing merchandise anytime you need.
Plus, we’ve got a monitor file of fixing comparable knowledge challenges for big-name manufacturers like Coca-Cola and Phillips.
Don’t wait one other minute! Discover amazonnewstoday at this time and deal with all of your Amazon knowledge in a single place.
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