Product analysis was once a difficult process, as a result of the entire course of was completed ‘by hand’. Now, all it takes is a little bit of assist from the right software program instruments: AMZ Tracker and Jungle Scout.
Profitable sellers use product analysis suites to get forward in Amazon.
The very best apps can ship correct knowledge on the next metrics:
- Gross sales ranks and pricing historical past
- Person critiques and scores
- Unit quantity gross sales per 30 days
- Revenue margins per merchandise
- Key phrase search ranks
It’s essential to depend on efficient product analysis to make your mark on Amazon. It’ll assist you keep forward of rivals, appeal to extra clients, and increase income.
On this submit, we’ll assessment two of the most well-liked instruments for Amazon Sellers: AMZ Tracker and Jungle Scout
What’s AMZ Tracker?
AMZ Tracker raises the standard requirements of every Amazon product itemizing. Its purpose is to guage new competitors alternatives on Amazon.
The suite splits its options in Three classes:
- Offensive. Focuses on itemizing optimization and boosting conversion charges.
- Defensive. Vendor safety options towards scammers and poor scores.
- Reconnaissance. Assess new market alternatives and competitors metrics.
These perks assist sellers to trace gross sales progress, rank key phrases and conversion charges.
Let’s have a look at every AMZ Tracker class:
- Key phrase Monitoring – Charges product rank by key phrase searches. Sellers can assessment the search phrases most used on Amazon to spice up product visibility.
- Conversion Charge Assessor – Nice to detect the elements affecting consumer conversions. For instance, title size, picture decision, or FBA capabilities, to call just a few.
- Tremendous URLs – Customise URLs to draw social media and off-Amazon customers into your listings.
- Vipon – Market used to advertise and launch new merchandise. The positioning has greater than 2 million customers and 900,000 each day visits.
- Adverse Evaluate Alerts – Notifies sellers after they get adverse critiques. This lets them deal with the issue to please clients and increase their ranking.
- Hijack Alerts – Know when one other vendor tries to hijack any product itemizing. You possibly can cease them earlier than they collect sufficient knowledge to compete with you.
- Competitor Evaluation – Preserve watch of the competitors’s efficiency. You possibly can observe their promoting rank and assessment the adjustments they make to spice up gross sales.
- DeepWords – Mine fashionable long-tail key phrases used on Amazon. It’s nice to pick out high-conversion phrases in your listings.
- Unicorn Smasher – Companion extension for Chrome. Use it to analysis merchandise’ critiques, contend high quality, and rivals wherever on the planet.
- Product Tracker – Efficiency comparability device. Test how your merchandise fare towards the competitors by gross sales estimates, rankings and income streams.
Professionals & Cons
|Actual-Time efficiency monitoring
Amazon URL customization
Evaluate & hijack alerts
|Advanced consumer interface
Excessive pricing tiers
Poor customer support
AMZ Tracker gives a 7-day free trial and four plans for sellers. These are Fundamental, Professional, God Mode, and Legend.
Right here’s the rundown of every tier:
AMZ Tracker additionally options 2 Company packages:
What’s Jungle Scout?
Jungle Scout was the primary product analysis suite targeted on Amazon gross sales. Its many instruments analyze search ranks, merchandise scores, buyer critiques, and unit quantity gross sales.
Then, Jungle Scout charges every product by competitors, consumer demand, and profitability. And utilizing this knowledge, retailers can pinpoint one of the best gross sales alternatives.
Listed below are a few of Jungle Scout’s greatest options:
- Product Database – Filters Amazon objects to search out trending gross sales within the market. The app charges merchandise by gross sales estimates, pricing historical past, and buyer ranking.
- Key phrase Scout – Ranks the most well-liked key phrase phrases. Retailers can optimize listings to spice up visibility and visitors to their merchandise.
- Product Tracker – Retains an eye fixed on new objects you have an interest in promoting. You possibly can assessment worth adjustments, best-selling gives and market demand.
- Gross sales Analytics – Evaluations your Amazon bills and income. It’s nice to chop down on prices and enhance your vendor efficiency.
- Launch – E mail marketing campaign automation device. Excellent to spice up consciousness on promotions, giveaways or new product launches.
- Net Extension – Out there for Firefox and Chrome. Customers can assessment Amazon merchandise based mostly on reputation, gross sales efficiency, and competitors.
Professionals & Cons
|Pleasant consumer interface
In depth product historical past registry
Provider database accessible
| No cell utility
Jungle Scout options 3 different pricing plans for sellers. These are Fundamental, Suite and Professional. Right here’s a fast rundown of every:
- Fundamental – It’s a single consumer license. Plus, you’ll get pleasure from the next month-to-month advantages:
- Monitor 20 merchandise, assessment 500 gross sales estimates, and 100 itemizing grades.
- Evaluate 1 month of historic product monitoring knowledge
- Evaluate 1 month of historic key phrase monitoring knowledge.
- Suite – Contains all Fundamental perks, plus Superior Vendor Options and Evaluate Automation
- Monitor 150 merchandise, assessment 1,000 gross sales estimates, and 200 itemizing grades.
- Rank tracker for 3,500 key phrases.
- Evaluate Three month of historic product monitoring knowledge
- Evaluate 1 yr of historic key phrase monitoring knowledge.
- Professional – This license is for six customers, who can entry all Jungle Scout options.
- Monitor 1,000 merchandise, assessment 1,500 gross sales estimates, and 500 itemizing grades.
- Rank tracker for five,000 key phrases.
- Evaluate 6 month of historic product monitoring knowledge
- Evaluate 2 month of historic key phrase monitoring knowledge.
You possibly can strive Jungle Scout for 7 days, with a 14-day money-back assure. Additionally, word that every one plans grant entry to the Chrome Extension.
Product analysis software program can improve your profitability. Nonetheless, some instruments work higher than others.
It’s clear that Jungle Scout stays forward of the main knowledge curve. Plus, it options many instruments and sources to scale up an Amazon retailer.
AMZ Tracker just isn’t a write-off, nonetheless. Actually, it could be the higher device for newbie retailers. Plus, its further providers, like Vipon, ship a advertising and marketing edge for brand spanking new sellers.
Jungle Scout and AMZ Tracker are nice Amazon vendor instruments. Sure, every caters to completely different targets, however each will increase your success within the market.
Esteban Muñoz is an website positioning copywriter at AMZ Advisers, with a number of years’ expertise in digital advertising and marketing and e-commerce. Esteban and the AMZ Advisers crew have been in a position to obtain unbelievable development on the Amazon platform for his or her purchasers by optimizing and managing their accounts and creating in-depth content material advertising and marketing methods.