Selecting What to Promote on Amazon in 2021 – AMZ Advisers


It’s no secret that the tech large is the go-to place for a lot of retailers who’re on the lookout for methods to skyrocket their gross sales. However selecting what to promote on Amazon in 2021 will be an awesome activity.

The astounding variety of merchandise and thousands and thousands of sellers on Amazon would possibly make you are feeling prefer it’s unimaginable to have your piece of the Amazon pie. We’re right here to let you know, it’s not!

On this article, we’ll present you the way the pandemic has modified consumers’ preferences, wants, and expectations, and we’ll go over the most well-liked merchandise and classes on Amazon within the first quarter of 2021.

Has COVID modified the demand facet?

The pandemic has positively modified shopper conduct which then gifted Amazon extra market share and gross sales quantity. EMarketer estimates that Amazon increased its share of e-commerce gross sales to 38% in 2020, up from 37.3% in 2019.

Since individuals are staying at residence to cut back the dangers of getting contaminated, a number of classes have grow to be extraordinarily fashionable. Ordering the wanted merchandise on-line has grow to be a typical behavior and even a necessity.

Because of the overwhelming demand for family necessities in the course of the pandemic, Amazon even temporarily refused to stock certain items in its warehouses.

Associated content material: Amazon Best Sellers: Toys & Games Category (USA)

What classes are trending on Amazon now?

Selecting a particular product is likely to be overwhelming. One trick is to look into the classes and see which one or two you’d prefer to focus in.


As individuals proceed to remain extra time at residence, sales for entertainment-related products like video games and films have soared. Folks wish to be entertained within the most secure manner attainable. Thus, investing in electronics resembling streaming sticks, good TVs, and card video games.

The Roku Streaming Stick+ has been one of many best-selling electronics in Amazon with Month-to-month Gross sales of 52,485 items and a Month-to-month Income of $2,474,668.1

Computer systems & Equipment

Most companies have opted to transition their workforce to a work-from-home set up prompting the rise in demand for computer systems and equipment. Even college students are learning from residence.

As individuals proceed to regulate to the brand new regular, the demand for computer systems would appear to proceed for the remainder of the yr.

One of many top-selling laptops is the Acer Aspire 5 Slim Laptop which has a Month-to-month Gross sales of 15,174 items and a Month-to-month Income of $5,538,358.1

Acer Aspire 5 Slim

Cell Telephones & Equipment

With the closure of gyms and the necessity for a stronger immune system, sales for fitness equipments resembling power coaching merchandise, free weights, and Good Watches with GPS monitoring and coronary heart fee monitoring have ascended. 

One of many top-selling equipment is the LETSCOM Smart Watch which has GPS Working Watch Health Trackers, Coronary heart Charge Monitor, Step Counter, Sleep Monitor, and IP68 Waterproof to assist in unintentional water spills. It has a Month-to-month Gross sales of three,751 items and a Month-to-month Income of $172,508.1

LETSCOM Smart Watch

Well being & Family

There was a drastic increase in sales for Health and Wellness products in the course of the pandemic in 2020. Gross sales are anticipated to proceed rising as individuals grow to be extra health-conscious on this pandemic. Top-of-the-line sellers is the Apple Cider Vinegar Gummy Vitamins by Goli Nutrition – Immunity & Detox with Month-to-month Gross sales of 156,783 items and a Month-to-month Income of $2,975,741.1

Apple Cider Vinegar Golí

Dwelling & Kitchen

A lot of restaurants have closed and people are opting to prepare their own meals as a result of lockdown or as a private choice.

This Instant Pot Duo 7-in-1 Electric Pressure Cooker has been the craze with Month-to-month Gross sales of 54,923 items and a Month-to-month Income of $4,338,917.

Instant Pot Duo 7-in-1 Electric Pressure Cooker


Clothes has at all times been a high-demand category for Amazon since individuals of all ages and nationalities contemplate this as a primary necessity.

With the pandemic, we’ve seen an increase in sales of comfortable clothes resembling loungewear and sportswear. One of many high sellers is the SEASUM Women’s High Waist Yoga Pants with a Month-to-month Gross sales of 121,480 items and a Month-to-month Income of $3,764,665.

SEASUM Women's High Waist Yoga Pants

Different elements

Though it’s good to know which merchandise are in demand throughout this pandemic, it’s additionally essential to contemplate FBA-friendly merchandise. You’ll additionally want to contemplate different elements resembling weight, dimension, does it journey nicely, and so on.

Selecting what product to promote will be overwhelming so right here’s a trick – slender down your analysis to a degree the place the product you’ll promote is so particular that competitors is drastically decreased, and also you solely entice severe patrons who want to buy your product immediately.


It’s exhausting to select a winner, however given the circumstances, our wager is Class Dwelling & Family is gonna be sizzling.

In selecting your product, keep in mind to be sensible and contemplate elements like product weight, kind (keep away from merchandise which can be simply broken, so steer away from merchandise that comprise glass or delicate components), seasonality, and so on. It’s at all times good to decide on a product that solves an issue or fulfills a necessity, particularly throughout this pandemic.

Needless to say, typically, patrons don’t simply ‘browse’ on Amazon. They’re virtually at all times on the lookout for one thing specific. Just remember to record your objects clearly. That is the place you supply that particular product to them!

1 JungleScout

Writer Bio

Ruth Castillo is a Shopper Success and Content material Supervisor at MerchantSpring with a number of years of expertise in buyer expertise, analytics, and communication. Ruth and the MerchantSpring staff assist skilled on-line retailers and sellers flip e-commerce marketplaces, resembling Amazon, eBay, Walmart, Shopify, and any of the opposite tons of on this class into viable gross sales channels. In addition they present a SaaS-based Market Administration Platform (Market Supervisor™) and supplementary providers to alleviate these distinct ache factors for sellers.