Copywriting for Amazon Itemizing Optimization – AMZ Advisers

Copywriting for Amazon Itemizing Optimization – AMZ Advisers

Copywriting for Amazon is changing into extra necessary by the day. 61% of shoppers use Amazon’s search engine over the competitors – even above Walmart, Fb and YouTube.

That’s why investing in an natural Amazon advertising and marketing technique is a great transfer for sellers, and making a copywriting technique is step one to take action. Right here’s your copywriting for Amazon information, why it’s necessary, and how you can do copywriting for Amazon.


What’s Copywriting?


About 69% of entrepreneurs put money into web optimization advertising and marketing providers, according to Hubspot. This speaks volumes in regards to the necessity of nice copywriting and key phrase analysis for eCommerce gross sales

Glorious copywriting is what separates product listings that drive conversions and ones that don’t.

Copywriting is a type of writing particularly utilized in promotional and advertising and marketing materials. Most copywriting professionals write content material for net pages and product listings.

This differs from content material writing. Although each methods are related, content material writers deal with instructional content material, resembling blogs and video scripts, moderately than content material that advertises services or products.


Copywriting for Amazon Listings


Copywriting on Amazon is about utilizing traditional copywriting strategies to optimize Amazon product listings

Expert Amazon copywriters can apply engaging language to a product’s title and outline. They will additionally construction the itemizing in order that it’s simple to learn, utilizing quick paragraphs and bulleted lists.

However copywriting goes past high-quality descriptions. Including alt tags to your photos may also assist enhance your search rank on Amazon. This might help shoppers to go looking and discover your merchandise in numerous methods.

Whereas many companies select to outsource copywriting for Amazon, there are some explanation why you could select to deal with it personally. In any case, you recognize your branding and audience higher than anybody else.


Advantages of Copywriting for Amazon


There’s a cause why 55% of marketers say that content material makes their model profitable. So, why ought to copywriting for Amazon rank among the many high techniques in your listing management strategy?

Compelling product descriptions enhance web optimization rankings and natural site visitors to your listings. And since 46% of copywriters include SEO in their strategy, your retailer will get a win-win:

  • When your natural site visitors will increase, shoppers develop into leads. 
  • When your Amazon listings are nicely written, you may flip leads into conversions.

A fantastic copywriter may also understand how shoppers store. For instance, eight out of 10 shoppers only read headlines. So, they’ll craft an outline to incorporate essentially the most useful product particulars within the title and headers.

Associated content material: Using ChatGPT to Drive Sales on Amazon


Begin Copywriting for Amazon


Whereas web optimization copywriting for Amazon can enhance gross sales, sellers should have the suitable technique to convert leads. How can we do this? First off, it’s essential to know the construction of an Amazon itemizing, and the way that ends in higher writing. 

This fashion, you’ll know some key Amazon copywriting tips, resembling how you can place key phrases and construction them into completely different types of content material.


Product Title


This is likely one of the most necessary components of copywriting on Amazon. The purpose of the title is to introduce your supply and to state the way it stands out from rivals.

You’ll wish to use essentially the most related key phrases to rank greater on Amazon and to match the consumer search intent.

There are greatest practices to think about when writing product titles. Whereas it may be tempting to stuff it with key phrases, Amazon will penalize your listing in case you use too many search phrases. 

It’s higher to put in writing a natural-sounding product title and use the best-ranking key phrases. That mentioned, don’t stress about this rule if it doesn’t sound pure. 

Listed here are different greatest practices when writing Amazon product titles:

  • Use 200 characters on the most
  • Capitalize all phrases apart from prepositions and articles
  • Point out necessary product options (model, mannequin, coloration, and many others.)
  • Keep away from gimmicky promotional messages (resembling “The Greatest Activewear Model”)
  • By no means use exclamation factors or different symbols (resembling greenback indicators)
  • Use numbers as a substitute of spelling them out (use the quantity “2” as a substitute of “two”)


Key Options


All Amazon product listings have a key options part. This can be a bulleted listing that seems on the right-hand facet of the web page earlier than you get to the outline. It’s meant for customers to skim over the product’s greatest options to find out if the supply matches their wants.

There are a lot of methods to extend conversions with this part. First, take out the important thing elements of a product and listing them with a short rationalization. Some elements customers will word embody the place the product was made, materials, age or measurement appropriateness, dimensions, and product objective.

Supply: CRZ Yoga

The important thing options part can be an effective way to incorporate your key phrases. For instance, let’s say you’re promoting biker shorts. If “biker shorts” is the key phrase, use different searchable phrases as every of the bullet factors. 

Key phrase examples can embody “sweat-wicking material,” “designed for health,” “squat-proof,” “high-waisted,” and “10-inch shorts.”

Another greatest practices when writing key options embody:

  • Writing quick sentences
  • Highlighting at the least 5 options
  • Utilizing numerics, don’t write out numbers
  • Protecting this part beneath 1,000 characters


Product Description


Your product description presents a extra detailed have a look at your supply. Whereas the important thing options ought to embody crucial factors, your prospects will evaluation the outline in the event that they want extra data.

Product description ought to be round 2,000 characters, discussing every product attribute. You’ll be able to both develop on the important thing options or write distinctive descriptions. 

That is additionally the place to debate high-quality print particulars, resembling care directions and utilization restrictions.

And don’t neglect your web optimization. Descriptions ought to nonetheless be keyword-rich, however with out over-stuffing. Make your product descriptions pure and useful to shoppers. Keep away from promotional or gimmicky language, resembling “Our sports activities bras are the best rated on Amazon.”

Picture supply: The Gym People

That is additionally the part the place manufacturers could share high-quality product images, resembling close-ups, directions, graphs, and charts.

Lastly, your description ought to all the time finish with a call-to-action (CTA). Distinctive CTAs outcome within the highest conversions, resembling “Deal with your self to a brand new sports activities bra and get these fitness center beneficial properties!” 


Do You Want Copywriting to Promote on Amazon?


When you’ll get one of the best outcomes while you rent an expert, you can begin by writing your own listings. Listed here are one of the best practices for Amazon product copywriting: 

  1. Know your viewers. Contemplate the individuals most definitely to purchase your merchandise and their needs, wants, and issues.
  2. Key phrase analysis. Discover high-ranking key phrases utilizing free and paid instruments, search question solutions, and the Individuals Additionally Ask part on Google.
  3. Know your copywriting strategies. A number of the simplest ones embody advantages, fixing an issue, and capitalizing on the concern of lacking out (FOMO).
  4. Check your content material. Alter the title, key options, and key phrases to see if any modifications end in extra gross sales.

Efficient copywriting for Amazon is important to transform results in prospects. Whereas many sellers could use these copywriting suggestions for Amazon to put in writing their very own descriptions, you’ll obtain essentially the most success when taking up an expert copywriter.

There are a lot of Amazon copywriting providers accessible. These professionals understand how the A9 algorithm works and so they can rank you in opposition to the competitors.

Our e-commerce content material providers embody written copy, gallery photos, and every other content material you want in your listings and storefront. Study extra about our e-commerce content services right now.




Stephanie Jensen has been writing e-commerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Comply with her on LinkedIn for extra perception into freelance writing and creating high-quality content material.