Amazon Video Ads grasp extra consideration from customers. Actually, they’ve a click-through charge (CTR) 7.5 instances increased than show advertisements. Thus, video advertisements are extra partaking for Amazon clients.
Video advertisements have taken over the web in current instances. So many e-commerce platforms use movies to spice up their advertising and marketing efforts.
Product demos are a well-liked choice, for instance. And sellers shouldn’t overlook to incorporate movies of their promoting technique.
There are a lot of methods to make use of Amazon Video advertisements. Manufacturers can show them as banners, in product search outcomes, and even stream them as Amazon OTT advertisements.
However how do sellers make nice Amazon video advertisements? Listed here are a couple of core tricks to get you began.
Varieties of Amazon Video Adverts
Earlier than studying how you can create high-quality Amazon video advertisements, it’s important to know the various kinds of video advertisements that Amazon provides.
On-line Video Adverts
Amazon shows any such advert on each its web site and the cellular app. There are 2 choices to show such advertisements:
- In-stream, that means Amazon provides completely different placement choices earlier than, throughout, or after the movies that clients are watching on Amazon’s personal video service or its associate websites. They’re just like conventional TV commercials and can be utilized to succeed in a big viewers.
- Out-stream (native movies), that means your video will mix in additional with natural listings as they’re designed to be seen inside textual content content material or as standalone content material in a sidebar or nook of the web site.
Sellers can even choose completely different placements for on-line video advertisements. For instance, in-feed, in-article, interstitial, and in-banner.
When creating on-line video advertisements, all the time be sure that they’re responsive. In doing so, you’ll assist potential clients view your advertisements on numerous gadgets. You are able to do so with Responsive eCommerce Creative on Amazon DSP.
Over-the-Prime (OTT) Video Adverts
OTT content material is something over the web that streams in your TV. This sort of content material grew to become standard with streaming networks and sensible screens.
Since Prime subscribers watch Prime Video and use Amazon’s DSP, viewers could be uncovered to extra Amazon advertisements.
Your OTT ads can seem earlier than, throughout, or after the content material viewers watch. Viewers usually can’t skip OTT advertisements, so they’ll view them till the tip.
Sponsored Manufacturers Movies
Amazon runs sponsored movies on a cost-per-click (CPC) foundation. Thus, advertisers don’t pay until somebody clicks their advertisements.
Sponsored video advertisements seem in purchasing outcomes and with different related merchandise. It’s a focused strategy to Amazon Adverts that’ll allow you to attain your core viewers.
Learn how to Make Nice Amazon Video Adverts
With the intention to convert leads with Amazon video advertisements, it’s integral to launch high quality content material. However how do you make an attractive video advert that encourages customers to purchase your merchandise?
Observe Amazon’s Specs
Step one is understanding Amazon’s video ad specifications. Listed here are some finest practices that Amazon requires:
- Body charge: not less than 15 FPS
- Dimensions: 1920 x 1080 (16:9 ratio)
- Bit charge: 2 MBps
- Audio: 128 kbps/44 kHz
- File dimension: lower than 500 MB
- Most well-liked codec: MPEG-2 or MPEG-4, or H.264. Audio–MP3 or AAC.
- Letterboxing: no black bars on any aspect of the video.
- Length: Desktop and cellular–15 seconds or much less really helpful, now not than three minutes. Fireplace pill–as much as 15 seconds.
There are additionally particular video sizes that Amazon recommends relying on the place you place your advertisements:
- Residence web page (smartphone, desktop, and pill purchasing app): 300 x 250
- Element web page (smartphone): 414 x 125
- Element web page (desktop): 970 x 250
- Fireplace pill: customized background
Amazon recommends to not embrace a CTA. It’s higher to concentrate on making your video partaking in different methods.
The Shorter, the Higher
Amazon video advertisements could be as much as three minutes lengthy. Nonetheless, it’s finest to maintain your video advert shorter if attainable.
73% of customers desire watching a short video to study extra about merchandise. These movies are simply digestible and provides them the data they want shortly.
So how lengthy ought to your movies be? 15-30 seconds is really helpful. For finest outcomes, convey your essential message within the first 5 seconds. Hit your customers along with your essential promoting level instantly. Then, maintain them engaged all through the remainder of the video in order that they transfer on to the following step of the gross sales funnel.
No Sound
Do you know videos with subtitles enhance video view time by 12%? There are a lot of the explanation why no-sound movies are most popular by audiences.
One, they’re extra inclusive.
Greater than 360 million folks worldwide are deaf or hard of hearing, and including subtitles will allow them to entry data conveyed within the audio.
However even audiences not on this group desire subtitles – a lot so to the place 80% of people that use video captioning aren’t deaf or exhausting of listening to.
For many individuals, studying content material improves comprehension, encourages consideration, and aids in reminiscence retention reminiscence. This goes for adults and youngsters. However customers nonetheless wish to enjoyable visuals that video offers, so captions give them one of the best of each worlds.
Video captions are additionally higher for second-language learners. Captions reinforce comprehension for audio system with extra superior studying abilities than their listening skills. So, your worldwide viewers will have the ability to retain your advert’s data.
Plus, Amazon routinely mutes your video when it performs. In the event you’re together with data in your advert, it’s finest to incorporate captions so your viewers instantly retains what you’re conveying.
Your on-screen textual content ought to spotlight necessary elements of your textual content and be straightforward to learn. You don’t want to incorporate sound or background music in your advertisements. In the event you do, guarantee it’s not too loud.
Loop Your Advert
Amazon video advertisements loop routinely. That’s why it’s finest to create Amazon video advertisements which might be made for looping.
Give attention to the transition. Make the primary and final clips mix into one another in order that looping them is easy and feels pure.
However the easiest way to optimize a video for looping is by making one so attractive that it will get higher each time you watch it.
Make Your Product the Star
Academic advertisements, resembling explainer movies, may match higher on different platforms like YouTube or TikTok. Amazon isn’t one of the best to put up these advertisements, nonetheless.
As an alternative, concentrate on why your product is great and what advantages it could supply to clients. You must also characteristic your product the second the advert seems so your clients know what your video is about.
Create Excessive-High quality Amazon Video Adverts
Amazon video advertisements can heighten your model consciousness and result in extra gross sales. In the event you’re keen on creating promoting movies, Amazon provides completely different choices so your advertisements can seem on-line, within the app, and streaming on OTT.
Do you want assist creating Amazon promoting movies? We are able to make product advert movies that can convert leads. We additionally specialise in branded and unboxing movies to build your brand off Amazon.
Are you interested by getting our video manufacturing providers? Schedule a call with us immediately.
Writer
Stephanie Jensen has been writing e-commerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Observe her on LinkedIn for extra perception into freelance writing and creating high-quality content material.
