Find out how to replace UPC on Amazon – Vendor Updates 2021


Including UPC, EAN, or ISBN to your product listings will guarantee a high-quality expertise on Amazon. Sellers have to replace the UPC of a product on {the marketplace}. On this article, we’ll let you know how. 

Fast Information

  1. What is the UPC?
  2. Why is UPC important?
  3. Why do you need to update the UPC?
  4. Is it ok to create a new listing in the place of the incorrect listing?
  5. Apply for GTIN exemption

What’s UPC?

UPC stands for “Common Product Code.” It’s a distinctive code assigned to merchandise on Amazon. It helps to differentiate the product from the opposite gadgets on {the marketplace}. Sometimes, the 12-digit UPC is printed as a barcode on the packaging or label of every SKU (Inventory Maintaining Unit). As a substitute of UPC, European manufacturers use an EAN (European Article Quantity), and EAN makes use of a 13-digit barcode.

Most classes on Amazon require a GTIN (World Commerce Identification Quantity), which will be UPC or EAN. These identifiers could fluctuate with class. An SKU should have an EAN or UPC to checklist on the Amazon market. When you create a product itemizing on Amazon, Amazon generates the ASIN, Amazon Normal Identification Quantity, a 10-character alphanumeric distinctive identifier. This distinctive identifier is used throughout the Amazon ecosystem. 

ASIN of a product itemizing

Particular person SKUs can have distinctive ASINs. Nonetheless, every ASIN is bought by totally different sellers. So, along with the ASIN, Amazon will even generate an FNSKU (Achievement Community SKU). This FNSKU is exclusive to sellers. For instance, while you get an order, Amazon takes the merchandise out of your stock quite than different sellers. The FNSKU helps on this course of. 

Why is UPC necessary?

The collection of merchandise and buyer shopping for experiences are necessary to Amazon. If you affiliate a product with its distinctive identifiers like UPC or EAN, it promotes product web page accuracy and itemizing high quality of the product and present Amazon’s catalog. 

Have extra questions on Amazon UPC? Try this article.

Why do you must replace the UPC?

Listed below are a number of frequent explanation why you must replace the UPC on Amazon. 


If you create the itemizing with incorrect UPC particulars, it causes points. Additionally, you will face points while you attempt to generate an FBA cargo. 

Importing a brand new product

You may get UPC errors whereas importing a brand new product. If you add the small print of your model, product, and so forth., chances are you’ll get an error message stating that the UPCs will not be matching with the merchandise you are attempting to checklist. 

What you must do

If so, likelihood is that the product is just lately bought. So it might take a while to replace info on Amazon from the GS1 database. 

One other subject whereas importing a brand new product is the worth specified is invalid. If so, you must:

Guarantee to enter the whole code with none pointless gaps, areas, or dashes. 

Be sure that to pick out the suitable GTIN format.

  • If 12 digits, choose UPC.
  • If 13 digits, choose EAN.
  • If 14 digits, choose GTIN.

In-house labeling 

For those who add a brand new in-house UPC to the SKU, then you must replace Amazon with related info. For instance, your model sells a particular product within the US and the UK. For higher stock monitoring, let’s say you began utilizing a unique UPC for a similar product within the UK. So you will have to inform Amazon in such instances. 

Is it alright to create a brand new itemizing within the place of the inaccurate itemizing?

In response to Amazon, there must be no duplicate listings. So you can’t create a brand new itemizing within the place of the previous one. There are two pitfalls:

Amazon ultimately identifies the duplicate listings and merges them. This will consequence within the lack of present opinions. 

Alternatively, you should have the benefit of linking the identical product by the identical ASIN throughout all of the marketplaces you promote in. So your opinions throughout the marketplaces are linked as properly. 

Let’s take an instance. Let’s say you might be promoting product A, and it has 20 opinions on If you launch the identical product on, the ASIN would be the similar throughout the 2 marketplaces on this case. Though product A has zero opinions on the brand new market, Amazon consumers in Canada can get insights into product opinions from the US market. These opinions enable you construct belief within the new market, which, in flip, helps to realize the preliminary gross sales momentum and conversions.

For those who’re utilizing a unique (or incorrect) UPC, your itemizing will be unable to get the ‘high opinions from different nations’ characteristic. 

Top reviews from other countries - Amazon UPC info

If there are any modifications to the SKU, Amazon needs the vendor or vendor to make use of a brand new UPC, and concurrently, create a brand new itemizing. For instance, you might be promoting a Horween leather-based purse and later up to date it to fake leather-based. You can not proceed utilizing the identical itemizing even when you replace the itemizing description. The prevailing buyer suggestions on the itemizing web page will be complicated and deceptive. Relying on the class you promote in, you may create a toddler variation on the prevailing itemizing, or create a brand new mother or father ASIN.

Nonetheless, if there are small modifications associated to new product inserts, product packaging, chances are you’ll not create a brand new itemizing with a brand new UPC. 

Apply for GTIN exemption

In case your product doesn’t have a product ID or GTIN, you may ask for an exemption. Nonetheless, you must verify the prevailing catalog on Amazon. In case your product matches the prevailing one, you may add your provide to the prevailing itemizing. If not, you must request a GTIN exemption on Amazon. Then, you may add merchandise. 

A number of instances the place you may apply for GTIN exemption:

  • If the model, producer, or writer of the merchandise you might be promoting doesn’t present a GTIN, then you may apply for a GTIN exemption. 

Personal label merchandise or handmade gadgets can come beneath this case.

  • If the producer, model, or writer of the merchandise you might be promoting doesn’t have barcodes for the merchandise, you may apply for a GTIN exemption. 
  • You want to promote product bundles. It may be a bundle of a pockets and a hat. In such instances, you may ask for GTIN exemption.

Ask for assist  

When unsure, we’d advocate taking the assistance of vendor help or vendor help. Boards akin to Amazon Vendor Central and FBA Reddit have invaluable info for sellers. Ensure you take a look at these boards when you want extra assist.

Listed below are a number of associated threads from Vendor Central and Amazon FBA Reddit. 

Update UPC for existing listing – Seller Central

How to find UPC for Amazon listing – Reddit

We hope this put up provides worth to your Amazon enterprise. Ensure you take a look at our free tools that can enable you scale your Amazon enterprise.  

Glad promoting!