Inside Alternative Explorer, The New Amazon Product Analysis Device


On this put up, we’ll cowl Amazon’s newest innovation: Alternative Explorer. This can be a new venue for sellers to scout and pounce on unmet market calls for.

There are two issues Amazon sellers must excel within the market. First, they need to discover the suitable merchandise to promote. And second, they need to supply it to the suitable buyer base.

In fact, that is fairly laborious to attain with out the correct instruments. However don’t fret! Amazon options cutting-edge apps for retailers to construct their shops.

Let’s take a deep look inside Alternative Explorer. We’ll discover how this new software works and the way it will help you drive gross sales.

What’s Alternative Explorer?

Opportunity Explorer was launched as a beta software in October 2021, for US and Germany sellers. Nevertheless, Amazon plans a broad launch of the function all through 2022.

The app delivers customized market knowledge. Manufacturers can dig out new merchandise, associated to their current buyer base.

Alternative Explorer is constructed round discovering worthwhile market niches. These are search phrases or gadgets bundled collectively, which assist profile the customers’ wants.

Inside every area of interest, Alternative Explorer gauges the next insights:

  • Search quantity
  • Click on charges
  • Gross sales historical past
  • Pricing traits

This niche-focused search means sellers can take a look at product clusters, that are pushed by a bunch of shared key phrases.

Such detailed intel helps to charge the potential worth of launching new merchandise. Plus, manufacturers may also focus their advertising and marketing efforts into particular buyer niches.

Alternative Explorer’s knowledge can be an excellent guideline to forecast income potential. The end result? Elevated engagement, higher scores, and gross sales.

How Alternative Explorer Works

Sellers can entry Alternative Explorer by way of Vendor Central. Let’s take a deep look into its interior workings.

The primary web page presents ‘recommended niches’ for sellers within the US or Germany. These are based mostly on itemizing classes and gross sales historical past.

Nevertheless, retailers can carry out particular area of interest surveys in two methods. First, by submitting key phrases within the Alternative Explorer search bar.

A second methodology is to click on on the “Browse and Filter” button. Right here, you’ll be able to discover completely different Amazon niches by search quantity, or by complete variety of merchandise.

  • Search quantity – filters area of interest based mostly on 10-20 key phrases. It delivers outcomes from the final 90 days, or the previous 360 days. Moreover, it options the choice to see proportion adjustments inside these timeframes.
  • Complete Variety of Merchandise – Filters the quantity of things that {the marketplace} identifies as a part of a distinct segment. Amazon compiles area of interest knowledge based mostly on buyer search phrases, and prime clicked merchandise.

When you’ve discovered your most well-liked area of interest, Alternative Explorer compiles the information in a “Search Outcomes” dashboard.

Search Outcomes

This web page lists the area of interest outcomes, based mostly on a selected key phrase search. Listed here are the metrics by area of interest you’ll be able to overview: 

  • Buyer Want: Comparable gadgets that meet customers’ wants, compiled as niches.
  • Prime Search Phrases: Further key phrases associated to a market area of interest.
  • Search Quantity: The instances that clients used the search phrases inside a distinct segment.
  • Search Quantity Progress: Share adjustments in key phrase quantity.
  • Items Bought: Product gross sales accomplished after getting into a niche-related search time period.
  • Complete Merchandise: The variety of gadgets inside a distinct segment, together with top-picked choices.
  • Common Worth: Promoting worth for all area of interest merchandise.

Sellers can click on on every end result to overview the Area of interest Particulars.

Alternative Explorer splits the information in three tabs:

  • Merchandise
  • Search phrases
  • Insights

Associated Content material: Improve Your Product Visibility Using Amazon Backend Keywords


The tab options ASIN-Leve information on the gadgets inside a distinct segment. Listed here are the metrics proven:

  • Dad or mum ASIN Identify: Options the title of the dad or mum ASIN. It’s additionally a hyperlink that takes you to de ASIN’s element web page.
  • Model: Product model’s title
  • Class: It charges the product with Amazon’s browse hierarchy, going as much as three ranges.
  • Launch Date: It’s the time when an ASIN is first obtainable within the market.
  • Click on Rely: Complete clicks on a product, ensuing from niche-related search phrases.
  • Click on Share: Single merchandise clicks derived from the full click on rely of all merchandise in a distinct segment.
  • Common Promoting Worth: It quantities to all of the area of interest merchandise, for the previous 90 days.
  • Complete Critiques: Variety of product opinions with written suggestions.
  • Common Buyer Score: Variety of star scores which embrace written suggestions.
  • Avg BSR: A product’s greatest vendor rank inside its Amazon subcategory.
  • Complete Variety of Sellers and Distributors: Accessible product presents within the market for the final 90 days.
Watch this video from Amazon Vendor College to study extra:

Search Phrases

Particulars search-term stage knowledge for a distinct segment, which permits sellers to entry the next metrics:

  • Search Time period: Names the key phrase utilized by clients.
  • Search Quantity: The whole instances clients used the key phrase, within the final 90 days.
  • Search Quantity Progress: Charges the change in search time period quantity from the current quarter towards the final quarter.
  • Click on Share: Complete clicks from clients on merchandise discovered utilizing the search time period.
  • Search Conversion Price: Gross sales made after clients used the search time period and clicked on the product. It’s divided towards the instances customers entered the key phrases.
  • Prime three Clicked Merchandise: Gadgets get ranked by clicks after utilizing the search time period.


Supplies niche-level stats to evaluate the launch potential for brand new listings.

Right here’s what you’ll be able to overview:

  • Variety of Merchandise: Complete merchandise throughout the area of interest. It consists of prime clicked presents.
  • % of Merchandise Utilizing Sponsored Merchandise: Marketed merchandise contained in the area of interest prior to now 90 days.
  • % of Prime: Merchandise with Amazon Prime eligibility for the final 90 days.
  • Prime Merchandise Click on Share: The highest 5 or 20 merchandise within the area of interest, based mostly on click on share. 
  • Common BSR: A product’s greatest vendor rank throughout the area of interest.
  • Common Variety of Critiques: Critiques of a product within the area of interest.
  • Variety of Manufacturers: Complete manufacturers for all merchandise contained in the buyer area of interest.
  • Prime Manufacturers Click on Share: The highest 5 or 20 manufacturers within the area of interest, based mostly on click on share. 
  • Common Model Age by Area of interest: Age of the primary branded product in a selected area of interest.
  • Variety of Promoting Companions: Buyable product presents from sellers and distributors.
  • Common Promoting Companion Age in Area of interest: Age of the primary product supplied underneath a selected vendor.
  • Variety of New Merchandise Launched: ASINs within the area of interest with lower than 90 or 360 days of age.
  • Variety of Profitable Launches: Merchandise launches with an annual income over $50Ok.

The final three insights function: common overview ranking, out of inventory charge, and product itemizing high quality. These metrics charge all merchandise in a distinct segment.

Ultimate Ideas

Amazon sellers want up-to-date market knowledge and insights to develop. That is what makes instruments like Alternative Explorer such nice enterprise belongings.

It’s about eliminating the guesswork. Alternative Explorer delves into buyer habits. to see if there’s a market demand to satisfy.

Such a perception is essential to unearth niches with low-competition. It’s an amazing benefit to develop new product presents.

You’ll be able to certainly see the place you’ll go together with such a software: new clients, higher scores and long-term development.


Esteban Muñoz is an search engine optimisation copywriter at AMZ Advisers, with a number of years’ expertise in digital advertising and marketing and e-commerce. Esteban and the AMZ Advisers workforce have been capable of obtain unimaginable development on the Amazon platform for his or her purchasers by optimizing and managing their accounts and creating in-depth content material advertising and marketing methods.