Leverage the New Amazon Sponsored Manufacturers Video Characteristic


Between chunks of texts, photos and movies, the latter most likely will seize a purchaser’s consideration sooner. For those who’re a brand-registered vendor on Amazon, now you can benefit from the Sponsored Manufacturers Video characteristic.

Amazon sponsored model video adverts can assist you goal clients and increase gross sales.

On this article, we’ll let you know all the things that you must know so you may resolve whether or not this new characteristic is price it for your enterprise.

What are Amazon Sponsored Manufacturers Video Advertisements?

For those who’re aware of Amazon Model Advertisements, you recognize you may embody textual content, photos, and video in your adverts.

Nonetheless, you need to know that brand-registered sellers are the one ones with entry to this characteristic.  

Video in Sponsored Manufacturers is self-service within the Sponsored Manufacturers marketing campaign builder, whereas Amazon Video in Search have to be completed by way of an Amazon gross sales consultant.

Sponsored Brand Videos work in an identical strategy to conventional promoting.

Normally, you will note them combined with different adverts amongst search engine outcomes.

Movies have the identical promoting construction as an everyday advert:

  • Product title
  • Product particulars
  • Worth
  • Prime delivery label

The principle distinction being that on movies, these adverts embody play, pause, and mute choices. 

A – Product particulars

B – Video

C – Mute toggle button

Amazon Sponsored Manufacturers Video adverts even have lower ACoS and cost per click (CPC) than sponsored product ads. So, it’s positively one thing to contemplate in your campaigns.

Associated content material: The 2021 Amazon Sponsored Display Ads Quick Guide


This characteristic is accessible within the following nations:

  • North America: Canada, Mexico, and United States
  • Europe: Germany, Spain, France, Italy, The Netherlands, and The UK
  • Center East: Saudi Arabia and The United Arab Emirates
  • Asia Pacific: Australia, India, Japan, Singapore

Why Ought to I Use Amazon Sponsored Manufacturers Video?

Movies have a tendency to attract consideration faster, plus they play robotically, which makes them extra eye-catching.  

Apart from, the Sponsored Manufacturers program will present the next advantages:

  • Stand out – You’ve got the chance to create compelling experiences for cellular and desktop customers, and it’s additionally an effective way to distinguish your model from the competitors with the story you resolve to inform.
  • Attain potential clients– Use efficient key phrase concentrating on to achieve consumers searching for a product just like yours.
  • Have an built-in marketing campaign – Utilizing Sponsored Advertisements inventive builder, you may arrange your movies simply. Add your video identical to you do with different inventive property.


Steps to Set Up Amazon Sponsored Manufacturers Video Advertisements

Identical to some other PPC advert operating on Amazon, Sponsored Manufacturers Video adverts contain bidding on particular key phrases.

Selecting the correct key phrases will place your product among the many high Amazon search outcomes, so that you get extra impressions from potential clients.

Apart from that, listed below are the steps to observe when creating sponsored video adverts on Amazon:

1. Setting a Funds

Do not forget that you’re bidding, so your funds competes with different firms’ allocation.

The very best bidder finally ends up with essentially the most publicity, and subsequently, essentially the most gross sales. 

Your market area of interest is a basic issue when deciding the quantity you’re prepared to spend. This additionally relies on the way you set your costs on Amazon. 

Generally, your promoting funds prices about six p.c of your anticipated gross sales. So, it’s a good suggestion to not go too far past that, relying in your desired revenue margin and aggressive pricing.

2. Your Advert Content material

It’s essential that your titles and descriptions are partaking. Listed below are a pair ideas that will help you with that:

  • Have a transparent, descriptive, and crowd pleasing title.
  • Adjust to Amazon’s picture necessities.
  • Take into consideration what your viewers wants from this product.

Your video-quality ought to be on level, as properly. You could possibly think about hiring a videographer to be sure you showcase precisely what you need in the easiest way doable. 

3. Utilizing Key phrases Successfully

The key phrases you goal will have an effect on the product class and threshold for promoting prices. When selecting your key phrases, be certain that they’ve sufficient search quantity however that it’s not as aggressive. You don’t need your funds to get out of hand.

One of the best ways to maintain a excessive PPC rank is by outbidding your opponents.

You need to think about totally different key phrases for PPC and for search engine optimization, even when a few of them overlap.

4. Submitting Your Advert

For those who’re proud of the video you created, now it’s time to undergo the submission course of. Your video can take as much as 72 hours in your advert to be authorised.

Keep in mind to have the next specs to ensure your advert isn’t rejected:


  • 16:9 facet ratio
  • 1280 x 720px, 1920 x 1080px or 3840 x 2160px
  • 23.976, 24, 25, 29.97, 29.98, or 30 fps
  • 1 Mbps or increased bit price
  • H.264 or H.265 codec
  • 500 MB or smaller
  • MP4 or MOV file
  • 1 video stream solely


  • 44.1 kHz or increased
  • PCM, AAC or MP3 codec
  • 96 kbps or increased
  • 1 audio stream

Supply: Jungle Scout

How to ensure your Sponsored Model Video is accepted?

Listed below are extra technical tricks to think about:

  • Video content material, like on-screen textual content or captions, should not get in the best way of person interface.  You may obtain the safe area template  to ensure your video isn’t rejected for that reason.
  • The minimal dimension of on-screen textual content have to be 30 pts. However, you’ll typically discover a greater font dimension is extra legible.
  • Keep away from having black bars on any facet of the video content material.
  • Your video ought to be within the native language of the viewers you’re attempting to achieve and the situation during which it’s displayed. Make your model simple to determine, however bear in mind the product is the primary star.

Greatest Practices for Amazon Sponsored Video Advertisements

Take into consideration your viewers

Make content material that’s product-focused, academic and demonstrative. Guarantee your clients don’t have any questions on how your product can repair an issue they’ve.

Deal with the product

When making movies, it’s simple to get carried away. Analysis has proven that exhibiting your product throughout the first second is much simpler than having an extended intro or an empty body. Make the most of the chance of partaking consumers instantly exhibiting what your product is and may do.

For instance, in case your first body is a few youngsters taking part in, then it’s doubtless that after the video is over, your viewers gained’t bear in mind your model or product.

Maintain it easy

The advice for optimum size is 15–30 seconds. That ought to be sufficient to convey your message. Your content material ought to be restricted to just a few promoting factors. Making lengthy movies gained’t hold your buyer’s consideration. Go straight for the punch line.

Think about your format

When a sponsored model video auto-plays it doesn’t have sound and has no possibility to visualise it in a full display screen. Is your video entertaining even with out the sound on? Additionally, don’t neglect about including on-screen textual content for captions that consumers may not hear.

Keep in mind the loop

Sponsored Video Advertisements loop robotically. You may both make the loop seamless or add an finish card to permit for some house earlier than the repetition.

Create a narrative

Don’t simply make a listing of options. Construct your video round a narrative to make it extra memorable in your purchaser’s thoughts. And sure, advantages are essential, but it surely’s extra essential to see what your product does.

Select your CTAs correctly

This little push may make all of the distinction between an impression and a conversion. Use it!

Textual content dimension

Something that’s not simple to learn will most likely stay unread by the consumers. Make any related data as seen as doable. Prospects shouldn’t be making an effort to search out it. Utilizing your brand close to any textual content is an efficient strategy to make your model extra current for potential consumers.

Use the correct music

Sure, movies play on mute, however there’s a share of consumers that can wish to take heed to the audio. Deal with the sensation you need your viewers to expertise after they take heed to the music you’ve picked.

Supply: DataHawk

Explanation why your Video Advert is Rejected

  • There are black or empty frames initially or ending of your video advert.
  • Your edit is simply too abrupt for the utmost video period. Prospects might imagine your video is incomplete.
  • Your video has Amazon emblems, merchandise or references to Amazon services or products. That is forbidden by Amazon.
  • Your movies embody buyer evaluations or star rankings.
  • Textual content may make the interface complicated to make use of or is under 30pts, and subsequently not legible. (For instance, the play or pause buttons are usually not simple to see.)
  • The content material throughout the video should not impede the person interface (test the safe area template).
  • The language of your video doesn’t match the goal area. 

Study extra about sponsored ads creative acceptance policies.


Closing Ideas

Sponsored Model Video Advertisements are assured to present you a significant benefit over opponents that aren’t a part of the Sponsored Manufacturers Program; and, subsequently, don’t have entry to the Sponsored Manufacturers Video Characteristic.  

Relating to promoting, particularly in case your product is for a selected area of interest, you wish to use all of the instruments accessible to match your product with clients who really need it. Additionally, this characteristic may also provide you with entry to UI reporting.

Discovering methods to remain forward, focusing in your promoting targets can positively increase your gross sales rank.

Begin with a product, observe this ideas and begin grabbing shopper’s consideration simply by following the steps on this text.