You is likely to be tempted to rehash final 12 months’s technique and inventory the identical variety of merchandise you probably did for June 21, 2021.
However final 12 months’s occasion was an remoted incident.
There was loads of uncertainty, and there was even discuss of two separate Prime Day occasions. As talked about in our Prime Day 2021: Lessons Learned publish, Prime Day was initially a one-day gross sales … More has by no means earlier than taken place so early within the 12 months or with such quick discover, and it actually received’t this time round.
What does timing need to do with it?
Final 12 months’s Prime Day occurred in the midst of the Q2 inventory restrict enforcement.
This implies sellers who failed their mid-Feb and end-of-April IPI checks most likely didn’t ship their FBA gadgets for Prime Day and most definitely disposed of any extra inventory to keep away from paying hefty overage charges.
However this 12 months, FBA sellers have till the tip of June to get their IPI in test for the Q3 assessment.
Even when they fail it, they’ve just a few extra weeks to kind out their inventory and resolve which gadgets to concentrate on for Prime Day 2022.
Then there was a spread of unprecedented points final 12 months that received’t catch sellers off guard once more: China’s delivery disaster, early Lightning Deals submissions, and account-level warehouse restrictions.
There are just a few methods to be sure you’re able to face your competitors this Prime Day. But it surely all begins with a inventory degree evaluation.
Use your stock supervisor to guage your inventory ranges for gadgets you anticipate to promote this July. Then take into account taking the next steps: