New SFP Necessities (Vendor Fulfilled Prime), Beginning February 2021


There are new SFP necessities! These are obligatory efficient on February 1st, 2021. And so they goal to supply consumers within the U.S. with higher supply speeds.

These modifications apply to all sellers, it doesn’t matter what achievement channels they use.

On this article, we’ll cowl Amazon’s newest SFP necessities so you’ll be able to take the required precautions to keep up a wholesome metric efficiency.

This text is predicated on official data from Amazon Vendor Central.

Overview of 2021 SFP Necessities

Weekend Supply

Beginning February 1st, 2021, SFP enrolled sellers should function and ship standard-sized Prime merchandise six days out of the week, together with both Saturday or Sunday.

In addition they should make the most of transport choices supporting weekend-delivery and pick-ups to provide clients a extra dependable supply expertise all via the week.

You possibly can verify your Delivery Settings here. Select ‘Common Delivery Settings’ or go to Order fulfillment settings (sign-in required) to evaluation and replace your settings for Weekend pick-up and Supply.

Notice: Any buyer shopping for on Friday after the cut-off time or Saturday earlier than the cut-off time MUST ship on aSaturday.

SFP Necessities: One-Day and Two-Day Supply

SFP sellers may also have to satisfy one and two day supply dates.

These supply metrics gauge what number of buyer web page views displayed a one or two day supply promise when your SFP provide was featured, whether or not or not there was a purchase order.

The delivery speed targets make sure {that a} purchaser’s expertise can be dependable regardless of who’s accountable for fulfilling their Prime order.

To help you in reaching these targets, Amazon launched a new dashboard that determines the quoted supply velocity of your SFP affords.

You possibly can see these two metrics on the dashboard:

  • % of One-Day or Much less
  • Element Web page Views

Supply Nationwide

Providing nationwide supply protection for all commonplace dimension supply merchandise may also be a requirement for SFP sellers.

Notice that ‘nationwide protection’ contains solely the 48 contiguous United States and the District of Columbia.

To verify in case your merchandise are commonplace dimension or oversize, go to the Handle SFP web page by way of this hyperlink:

Amazon’s steady innovation with instruments and choices will help in making a extra compelling SFP expertise to you and the shoppers they share.

You and SFP are essential to Amazon and their clients, Amazon has created a information to help in strolling you thru these modifications.

The Instruments and Options of SFP

Under, there are some current instruments and options that may help you achieve quicker Supply Speeds:

  • Choose-up and supply on the weekends for Prime, affords quicker Supply Speeds.

Having order cut-off time choices which can be versatile that change relying on the day of week and transport service: These settings enable sellers to get the utmost variety of clients seeing their provide earlier than reduce off time, and in doing so, enhance Supply Speeds.

Shipping Region Automation assists in establishing areas you ship to for 1-Day Supply and 2-Day Supply.

These areas can be seen every now and then to indicate the most recent of your transport service speeds.

Enabling which means that guide configuration on your supply areas for Premium Delivery Choices is just not crucial and might profit from elevated Prime protection at a ZIP3 stage:

●          Seller Fulfilled Prime Performance: This web page has particulars on the targets of Supply Velocity metrics and the way you might be at the moment performing.

●          The Delivery Speed report. This allows you to look at and determine the SKUs which can be partly inflicting decrease Supply Speeds. This requires the appliance of the aforementioned instruments to be able to improve speeds.

●           The classification of your merchandise into standard-size or oversize will seem robotically. It’s decided by the load and dimensions of the product’s packaging.

You possibly can be taught extra in Manage SFP and see extra data on the SFP Item Size, Weights, and Dimensions Assist web page.

●      Manage SFP now supplies SKU-level visibility into the calculated Prime protection share for the assigned transport template, making it simple to make sure your SKUs are on the suitable transport template.

You possibly can count on much more instruments and options that improve Supply Velocity sooner or later as Amazon continues to innovate and enhance.

New 2021 SFP Necessities| Supply Velocity Metrics

Amazon Vendor Central defines Supply Velocity metrics as “calendar days.” between when a buyer views a proposal on the product element web page and the Promised Supply Date supplied on the product element web page.

The metrics present the distribution of supply guarantees weighed by the product element web page views. They measure the proportion of the product element web page views that displayed a 1 or 2-day supply promise segmented by standard-size and oversize merchandise.”

A extra detailed take a look at how supply velocity metrics work will be discovered on the Delivery Speed metrics web page.

You could find extra data on product dimension on SFP Item Size, Weights and Dimensions.

New 2021 SFP Necessities | Efficiency Metrics

The Supply Velocity metrics will seem on the prime of the Seller Fulfilled Prime Performance web page.

Under which can be different metrics akin to:

  • On-time Cargo
  • Purchase Delivery utilization
  • Cancellation Price
  • On-time Supply

You could find Supply Velocity metrics beneath Pre-Order Eligibility Metrics, and another beneath Publish-Order Eligibility Metrics.

Supply Velocity metrics will be filtered for:

  • 7 days
  • 30 days
  • 6 months
  • 1 yr, in addition to personalized time durations

Obtain Velocity Report

The Obtain Velocity Report hyperlinks to a generated report, exhibiting an ASIN that has had an impact in your Supply Velocity metrics.

Learn how to enhance Supply Velocity metrics

1.             Allow or improve Prime protection of 1-Day Supply. This may be completed by manually together with extra states in your Prime transport templates. Using Shipping Region Automation for setting Prime areas by together with extra transport providers and/or updating the supply zone restrict of mentioned providers can enhance protection.

2.             Make the cut-off time order on your orders later within the day and alter choose up occasions taking the pick-up schedules of your native service’s into consideration. You probably have a couple of service with variable and have pick-up schedules, it is suggested to regulate the cut-off occasions for orders each day for every service that you simply use.

3.    Use transport providers that do weekend pick-up and/or supply. Check here for methods that you could customise your achievement settings (this contains order cut-off occasions, weekend operations, and weekend supply.)

New 2021 SFP Necessities | Velocity Report

In keeping with Amazon Vendor Central, the velocity report “reveals the listing of Vendor Fulfilled Prime affords you listed on Amazon and the variety of element web page views for every supply promise velocity which can be lower than or equal to (<=) 1-Day, lower than or equal to (<=) 2-Day and better than (>) 2-Day. “

In Vendor Central you’ll be able to obtain new studies or earlier studies.

Right here’s how you are able to do it:

  1. Go to Vendor Central.
  2. Press the hyperlink within the Vendor Fulfilled Prime efficiency part. Right here, you’ll be able to tailor the time durations.
  3. Click on “Request.”

It could take some time earlier than the report is prepared. You’ll understand it’s all set if the obtain icon seems.

These are the info columns included within the velocity report:


An Amazon Commonplace Identification Quantity (ASIN) has distinctive blocks of 10 letters and/or numbers that determine gadgets and are assigned by Amazon. These will be discovered on the product element web page.

Choice Phase

Your product’s dimension tier classification: Commonplace-size versus oversize.

Element web page view complete

Commonplace-size: The mixed variety of element web page views per standard-sized product with the respective promised supply velocity.

Oversize: The mixed variety of element web page views per outsized merchandise with the respective promised supply velocity.


Continuously Requested Questions

In an effort to make Prime quicker, Amazon is shifting from a 2-day to a 1-day supply program – investing of their achievement and transportation capabilities:

1. Why is Amazon making these modifications?

On prime of enhancements to Prime for patrons, Amazon additionally desires to ensure that SFP lives as much as what clients count on of Prime.

Nonetheless, U.S. SFP clients haven’t had their expectations met, largely resulting from the truth that many Sellers don’t do weekend operations.

These modifications goal to supply U.S. clients with a dependable Prime expertise.

2. How will these new necessities be enforced?

A dip in efficiency metrics under the brand new required thresholds could also be grounds for suspension of your Prime eligibility.

3. What elements affect the Supply Velocity metrics?

Your ship-from location, ship-to vacation spot, and efficiency of your most popular carriers are all thought-about and assist to precisely verify the promise proven to clients.

Utilizing this data, a certain supply date is exhibited to clients on the product element web page.

Supply Velocity metrics may be influenced by later order cut-off occasions, weekend deliveries, and weekend pick-ups.

4. What occurs if I meet the velocity requirement for standard-size merchandise however not oversize?

Your Prime eligibility could also be suspended except velocity necessities are met for all product sizes.

If Supply Velocity targets for standard-size or oversize merchandise will not be achieved within the trailing 7 days, then Amazon will comply with the identical enforcement course of in use at the moment for the present eligibility necessities.

This may increasingly entail the suspension of your Prime eligibility till you submit a plan of motion and it’s accepted by Amazon.

5. Do I have to ship nationwide to satisfy the 1-day Supply Velocity goal?

No, however to be able to meet Supply Velocity targets for standard-size and oversize gadgets, it’s a requirement to provide

1-day supply protection for the shoppers that view the element web page.

The <= 1-day Supply Velocity goal relies on the proportion of product element web page views when the client supply promise displayed is 1 calendar day or much less.

That is decided by the 1-day supply area protection outlined in your transport templates alongside together with your order cut-off occasions, weekend operations, and supply settings outlined beneath Order Fulfillment Settings.

Product Element Web page View Day Product Element Web page View Time Anticipated Ship Date Buyer Supply Promise Product Element Web page View   (calendar days)
Monday Earlier than order cut-off Monday Tuesday 1 calendar day
Monday After order cut-off Tuesday Wednesday 2 calendar days
Friday Earlier than order cut-off Friday Saturday 1 calendar day
Friday After order cut-off Saturday Sunday or Monday* 2 or Three calendar days

*Sunday supply, for now, is simply obtainable for particular ZIP codes supported by Fedex House Supply.

6. How can I see what transport templates meet the brand new nationwide transport SFP necessities for standard-size merchandise?

Navigate to the Settings and click on on Shipping settings. There, you will note a listing of present templates on the left aspect. In an effort to decide if a template is eligible for standard-size merchandise, confirm that the chosen Prime areas embody the 48 contiguous United States and the District of Columbia.

7. What transport providers can be found for weekend pick-ups?

Purchase Delivery is the place the place you’ll be able to see all purchasable transport providers that do weekend pick-ups from FedEx, USPS, and/or UPS.

Notice: Ontrac Floor might not be discovered on Purchase Delivery and as of now doesn’t assist weekend pick-ups.

8. What transport providers can be found for weekend deliveries?

Fedex House Supply, UPS Floor, USPS Precedence Mail, USPS Precedence Mail Categorical, and Ontrac Floor are supported.

By February 21st, 2021, Amazon’s assist for FedEx can be prolonged to their 2-Day and FedEx In a single day transport providers, which incorporates One Price.

They may also be supporting UPS Second Day and Subsequent Day Air transport providers.

9. When will new sellers be allowed to re-enroll in SFP?

The precedence of Amazon is to help present sellers in changing into acquainted and to those modifications.

Extra data on SFP enrollment and eligibility in the united statesmay be given sooner or later.

10. I don’t function on the weekends. Can I get an exception?

No, there can be no exceptions to this. SFP enrolled sellers are required to assist weekend deliveries and pick-ups (a selection between both Saturday or Sunday).

Whereas clients do have the choice of choosing a technique of supply that’s slower, sellers nonetheless preserve the duty of providing choices for pick-up and supply on weekends.

11. Why are my Supply Velocity metrics so low regardless of my establishing my operations to allow 1-day and 2-day Prime transport choices?

Your ship-from location, ship-to vacation spot, and efficiency of the carriers of your selection will assist to precisely verify the promise proven to clients.

Amazon could improve the usual time that it takes for transit and lengthen the supply promise for some merchandise quickly.

Simply in case service efficiency decreases resulting from elements akin to climate occasions, capability constraints, and many others.

Supply Velocity metrics could seem decrease than anticipated due to this; nevertheless, these orders won’t be included in efficiency calculations, so your efficiency metrics won’t be affected.

It’s very important for sellers to maintain their phrase with Prime clients.

12. Why are the SFP necessities totally different for standard-size versus oversize merchandise?

Delivery by way of air is less expensive for standard-size merchandise if crucial, to fulfill the supply promise.

Having this choice supplied with a two-day supply promise makes it obtainable to the utmost variety of Prime clients.

Oversize merchandise are often shipped by floor and can be eligible for achievement regionally.

13. What’s the distinction between standard-size and oversize?

When packaged fully, standard-sized merchandise weigh lower than or equal to 20lb and don’t transcend the packaging dimensions of 18 x 14 x 8. Oversize gadgets transcend these dimensions.

The load and dimensions of your packaged merchandise will be up to date at Manage Seller Fulfilled Prime.  Essentially the most exact data is utilized in figuring out whether or not an merchandise is standard-size or oversize if there’s a couple of supply for dimensional knowledge.

14. Amazon reveals a lot of my merchandise are standard-size despite the fact that they’re oversize. How do I modify this?

If any of the dimensional values are absent from an merchandise, it is going to be thought-about as standard-size. These things will be seen in Manage Seller Fulfilled Prime. Right here the merchandise will be up to date to the suitable values or a bulk add will be submitted.

Updating will categorize the merchandise into the right dimension tier and it’ll present in Vendor Central and on the product element web page.

15. Do these new SFP necessities apply to SFP exterior the US?


16. Will you institute these SFP necessities exterior the US sooner or later?

They’re solely relevant within the U.S. Amazon will immediately inform taking part sellers if there are modifications to the necessities in different international locations.

Closing Ideas

Now that you understand how the brand new SFP Necessities can be shaping the best way order achievement works, don’t neglect to maintain monitor of your vendor metrics and go to the ‘Information’ part of your Amazon Vendor Central account to remain knowledgeable on the lates updates and insurance policies.

Seller Central has particulars, examples, and solutions to all of your questions.

It’s also possible to attain to Amazon’s assist staff at [email protected]