Product Alternative Explorer: Unveil Profitable Niches on Amazon

Product Alternative Explorer: Unveil Profitable Niches on Amazon

Are you a brand new Amazon vendor struggling to seek out your area of interest or an current vendor prepared to increase your product line? Do you want you had entry to the identical market analysis sources as huge manufacturers to establish unmet buyer calls for and untapped markets?

As the most important retail market with 1.9 million active sellers, Amazon is a extremely aggressive market. It requires sellers to spend an enormous chunk of cash to grasp what their clients need and discover the hole out there. 

However what if I inform you there are methods to study your rivals and find profitable products

Amazon not too long ago launched the Product Alternative Explorer instrument to assist sellers discover clients’ pursuits with out spending a dime. 

This text will clarify every thing it’s worthwhile to learn about Amazon Product Alternative Explorer and the way you should utilize it to seek out probably the most worthwhile niches on Amazon

Let’s leap into it!

Here’s a fast peek into the article:

  1. What is Amazon Product Opportunity Explorer?
  2. A step-by-step guide to navigating the Product Opportunity Explorer
  3. Conclusion

What’s Amazon Product Alternative Explorer?

Product Alternative Explorer is a free product analysis instrument designed to assist sellers perceive clients’ habits primarily based on completely different metrics and buying habits. Sellers can shortly uncover new product alternatives and increase their catalog with out spending enormous quantities of cash.

However Product Alternative Explorer doesn’t simply assist sellers establish new product alternatives, it additionally reveals suggestions about niches to focus on primarily based on the vendor’s present itemizing catalog and gross sales knowledge. You may as well search primarily based on class or key phrase to fine-tune your search to seek out the most profitable product for your business

So whether or not you’re a seasoned vendor or simply getting began, contemplate including Product Alternative Explorer to your product analysis toolkit. With its unparalleled knowledge accuracy and ease of use, it’s vital instrument for anybody wanting to achieve Amazon’s market.

How you can uncover a product area of interest utilizing Amazon Product Alternative Explorer

The Product Alternative Explorer is a superb instrument for locating new niches, whether or not you’re making an attempt to construct a brand new product or need to increase your present product portfolio. Let’s see how to try this:

Step 1: Search with a broad key phrase within the search field

  • Log in to your Amazon Seller Central account.
  • Go to Development → Product Alternative Explorer from the left sidebar. 
amazon product opportunity explorer
  • As soon as in Product Alternative Explorer, you’ll be able to browse niches by class, seek for a distinct segment, or use an instance area of interest. 
  • The instance area of interest part offers you tailor-made area of interest suggestions primarily based on the merchandise you presently promote. 
amazon opportunity explorer
  • Nevertheless, if you wish to discover a new product, sort the key phrase into the search bar or search by class.  

Let’s say you need to promote a yoga mat product. You can begin by typing the key phrase within the “Yoga Mat” search bar and click on the search button. 

product opportunity explorer
  • After looking, the instrument reveals you all of the related niches, related search phrases, and different key metrics, comparable to
  1. Buyer Wants: These are the person niches on Amazon. 
  2. Prime Search Time period: These are the highest three highest-volume search phrases for the area of interest. 
  3. Search Quantity (previous 360 days and previous 90 days): It reveals how typically buyers search utilizing the search time period. The 360-day column shows the quantity for the previous 360 days, and the 90 days column reveals the quantity for the previous 90 days.
  4. Search Quantity Development (previous 360 days and previous 90 days): It signifies the proportion change in search quantity for all search phrases for that area of interest. The 360-day column compares the latest 12 months’s knowledge to the earlier 12 months’s knowledge, and the 90-day column compares the present quarter’s knowledge to the final quarter’s knowledge. 
  5. Models offered (previous 90 days): It signifies the whole variety of merchandise offered for the area of interest within the final quarter. 
  6. # of Prime Clicked Merchandise: It reveals the variety of high merchandise that acquired cumulatively 90% of clicks and promote after the client entered a search time period within the area of interest. 
  7. Common Worth (previous 90 days): It’s the common promote value of all of the merchandise within the area of interest.
  8. Worth Vary (previous 360 days): It’s the vary between minimal and most promoting value over the past 360 days for merchandise on this area of interest.

Step 2: Filter the outcomes

Slender down the search consequence by including filters to keep away from low-quality merchandise that don’t meet the standards. 

For instance, let’s say you don’t need to promote low-price merchandise and don’t need the worth to go greater than $80, so you’ll be able to put $50 because the lowest value and $80 as the best value filter to see solely the merchandise between that vary. 

amazon opportunity explorer

Step 3: Determine a singular area of interest

Within the subsequent step, give attention to the Search Quantity and Search Quantity Development metrics in 360 days and 90 days to establish high-growing niches. Additionally, have a look at the common value to make sure a very good revenue margin.

For instance, right here we will see the “xl yoga mat” area of interest has optimistic quarterly and yearly development traits and first rate pricing. So we will select the area of interest for additional evaluation. 

amazon explorer

Step 4: Consider the area of interest

After you have recognized a distinct segment, it’s time to discover its potential. Click on in your chosen area of interest, on this case, “yoga mat,” to view the area of interest particulars web page. Right here you’ll discover 5 tabbed sections with completely different info. 

  • Merchandise
  • Search Phrases
  • Insights
  • Traits
  • Buyer Overview Insights
opportunities for amazon


This part lists all of the merchandise inside a distinct segment that cumulatively obtain 80% of clicks

after buyer searches, together with a number of metrics:

  • Click on Rely
  • Click on Share (Previous 360 days)
  • Common Promoting Worth (Previous 360 days)
  • Whole Scores
  • Common Buyer Score
  • Common BSR
  • Common # of Sellers and Distributors (Previous 360 days)

You possibly can simply perceive the next facets of a distinct segment from the product tab.

Determine ease of entry to the market.

When you see the press share is excessive for a product with a excessive variety of Whole Scores, it means clients are giving extra significance to scores and evaluations to purchase the product.

For example, this instance reveals that the best click-share product has a good variety of excessive scores. Which means buyers have a look at the scores and evaluations to make the buying resolution. 

amazon business opportunity

Then again, if the press share is inside the similar vary for all of the merchandise, meaning scores don’t affect the buying resolution a lot, and it is likely to be a neater area of interest to enter into the market. 

Perceive value sensitivity

When you discover the press share is greater for merchandise with low common promoting costs (Previous 360 days), it signifies that these merchandise are extra value delicate, and clients usually tend to purchase the product with the bottom value. 

Nevertheless, if you happen to see the press share isn’t greater for the low common promoting costs (Previous 360 days) merchandise, it means clients have a look at high quality, evaluations, and different standards to purchase the product and don’t essentially thoughts paying a premium for high-quality merchandise.

What is Amazon Opportunity Explorer

On this instance, you’ll be able to see a $58.02 product has a 14.9% click on share, and a $30.75 product has a 12.2% click on share. It reveals that the area of interest is just not that value delicate. 

Perceive content material format

By wanting on the click on share, you’ll be able to perceive which kind of product title and pictures will get probably the most consideration from the consumers. This metric helps you construction your personal product itemizing to maximise clicks. 

On this instance, the merchandise with a transparent image showcasing the model picture get the utmost click on share. Additionally, discover that these product titles have the scale clearly talked about within the title.

How do I access Amazon Opportunity Explorer

When you analyze and establish a product, click on on it for added metrics and insights.

Notice: You may as well use the Product Tracking feature on the amazonnewstoday Dashboard to trace the product for additional evaluation.

Product Metrics
Amazon Opportunity Explorer

The product metrics tab reveals you 5 several types of knowledge:

  • Product and Provide Knowledge (previous 90 days)
  • Common Charges
  • Product Clicks and Traits
  • Traits
  • Niches product seems in 
Product and Provide Knowledge (previous 90 days)

The next part offers insights right into a product’s pricing and affords traits over the previous 90 days. The insights embody, 

  • Common Promoting Worth: It’s the common featured provide value over the previous 90 days 
  • Worth Vary: It’s the vary of minimal and most featured value for the final 90 days
  • Whole Provide Depth: It’s the utmost variety of affords the product had within the final 90 days
  • Common Provide Depth: It’s the common variety of affords for the product over the previous 90 days weighted by web page views.

By analyzing these metrics, you’ll be able to perceive your product’s pricing within the area of interest. 

Common Charges

This part reveals the 2 most important charges that show you how to calculate the approximate revenue margin for the product. 

  • Common Referral Payment: The typical referral payment paid for every unit offered over the previous 360 days.
  • Common FBA Payment: The payment sellers need to pay Amazon for every unit offered over the previous 360 days. 
Product Clicks and Traits

It reveals some vital metrics that offer you an concept in regards to the product’s development potential.

  • Click on Rely (previous 30 days): The overall variety of buyer clicks from any search time period over the previous 30 days.
  • Click on Development (previous 30 days): The pattern of click on rely in comparison with the earlier 90 days.
  • Click on Rely (previous 90 days): The overall variety of buyer clicks from any search time period over the previous 90 days.
  • Click on Development (previous 90 days): The pattern of click on rely in comparison with the earlier 90 days.

For instance, If the press development for the product is unfavorable for the previous 30 days however optimistic for the previous 90 days, it signifies a short lived decline in gross sales with an total optimistic pattern. 

Then again, if the press development is unfavorable for each durations, additional evaluation from the “Development” graph is required to attract a conclusion.


The traits part reveals the previous 12 months’s pattern for the BSR rank, click on rely and the whole provide depth for the product. 

For instance, this can be a pattern graph for a yoga mat product.

Amazon Opportunity Explorer guide

When you discover rigorously, you’ll be able to perceive the clicks for the yoga mat peaked throughout the brand new 12 months, when many individuals make resolutions to be match and wholesome, after which drop for the remainder of the 12 months. 

It showcases that this product is sessional, and the press development is likely to be unfavorable throughout 

the remainder of the 12 months. 

Due to this fact, if you happen to intend to promote a product with year-round demand, this sort of product will not be very best for you. 

“Niches product seems in” Part

This part reveals the particular niches the product seems in on Amazon. Together with the niches, it additionally reveals some metrics, comparable to:

  • Search Time period (Previous 90 days): The highest Three search phrases in a distinct segment drive probably the most clicks to this product.
  • Product Click on Rely (Previous 90 days): The variety of clicks on this product over the previous 90 days from all of the search phrases on this area of interest.
  • Product Click on Development (Previous 90 days): The share of total product clicks in a given area of interest.
  • P.c Product Clicks from Area of interest (Previous 90 days): The share of total product clicks pushed by the area of interest.
  • Area of interest Click on Quantity (Previous 90 days): The overall clicks pushed by search phrases on this area of interest throughout all merchandise.
  • Area of interest Click on Quantity Development (Previous 90 days): The expansion pattern of area of interest click on quantity in comparison with the prior 90-day interval.
  • Product’s Click on Contribution to Area of interest (Previous 90 days): The share of clicks the product contributes to a distinct segment.

This part permits you to perceive which area of interest to focus on if you happen to promote the same product. For instance, right here you’ll be able to see the “ear clips headphones” have the best 90-day development pattern. So if you happen to promote the same product, goal this area of interest to maximise development. 

Customer Review Insights
Buyer Overview Insights

The Buyer Overview Insights part offers an in depth evaluation of the optimistic and unfavorable suggestions {that a} product receives on Amazon. It makes discovering a spot within the current merchandise a lot simpler for you. 

For example, within the instance given, some unfavorable evaluations of a “yoga mat” mentions points with scent and slipping. So, you’ll be able to develop a product that resolves all these clients’ issues to face out from the competitors. 

amazon Customer Review Insights

As well as, the instrument additionally offers a bar chart that demonstrates the impression of various facets of the product on its star score. It permits for the prioritization of high-priority points that require fast consideration.

For example, within the Detrimental Overview Snippets, you see that each “Grip” and “Scent” have acquired unfavorable evaluations for the “Yoga Mat” product. Nevertheless, when contemplating the Influence on Star Score, you’ll be able to see that “Grip” has extra optimistic than unfavorable impression, whereas “Scent” has the other. Due to this fact, fixing the scent situation ought to be prioritized when creating a brand new product. 

business opportunity for amazon

Search Phrases

The search phrases tab on the Area of interest Particulars dashboard affords invaluable insights into buyer search habits and the efficiency of search phrases.

amazon search term report

This part incorporates the highest Amazon buyer search phrases for a distinct segment, together with a couple of metrics comparable to, 

  • Search quantity (previous 360 days): It reveals the search quantity for the search time period on Amazon for the previous 12 months. 
  • Search quantity development (Previous 90 & 180 days): It reveals the change within the search pattern of the search time period quarterly and bi-yearly. It helps you point out seasonality within the area of interest.

For example, if a search time period experiences excessive development over the previous 180 days however unfavorable development over the past 90 days, it could point out a short-term downward pattern in demand for the product. Nevertheless, this pattern might reverse as soon as the product season arrives.

  • Click on share (previous 360 days): This metric compares the variety of clicks for the search time period within the area of interest to different search phrases over the past 360 days. 

For instance, “scorching yoga mat” has a click on share of 57.1% means buyer seek for this search time period 57.1% instances to discover a product within the area of interest. 

  • Search conversion charge (previous 360 days):  It signifies the variety of buy charges of merchandise from all search phrases inside this area of interest previously 360 days. 

Monitor the best changing key phrases from this itemizing utilizing the amazonnewstoday Keyword Tracking tool to 

  • Optimize your future itemizing 
  • Optimize your future PPC campaigns 
  • Discover low-competition key phrases
product opportunities for amazon

Professional Tip: If you have already got a product within the area of interest, use the amazonnewstoday Product Key phrase instrument to see if these high-converting search phrases exist in your itemizing. If not, optimize your product itemizing with these key phrases to maximise conversion.

  • Prime Three Clicked Merchandise: It reveals the three most-clicked merchandise for the search time period, and if you happen to determine to create a product within the area of interest, these will seemingly be your high three rivals. 


The insights part offers you a radical understanding of the completely different dynamics within the area of interest, together with how saturated it’s, product launch potential, total buyer expertise, and plenty of extra. 

By utilizing metrics such because the “Common Out of Inventory Charge,” “% of Prime merchandise,” and “% of Merchandise Utilizing Sponsored Merchandise,” you’ll be able to shortly establish high-impact product alternatives.

​​For instance, a low “% of Prime Merchandise” means sellers can shortly achieve momentum for brand new merchandise by including a chief provide. 

What is Amazon Opportunity Explorer

Equally, low “Variety of Merchandise” and “Click on Share” values point out the right area of interest to launch a brand new product, as this area of interest has low competitors.

How do I access Amazon Opportunity Explorer

If the area of interest has a low “Variety of Merchandise” and excessive “Click on Share” worth, it signifies {that a} particular model or a product dominates the area of interest, and new merchandise may not stand an opportunity right here.

When you discover a area of interest with a excessive “Variety of Merchandise” worth and low “Click on Share,” use the  “# of Profitable Launches,” “% of Merchandise Utilizing Sponsored Merchandise,” and “Common Overview Score” metrics to find out if the area of interest has good launch potential.

product opportunity explorer for amazon

Area of interest Traits

The Traits part offers varied metrics that will help you perceive area of interest traits. These metrics embody.

  • Search quantity,
  • Product rely,
  • Model rely,
  • Common value,
  • Search conversion charge,
  • Promoting accomplice rely

Notice: The information is proven from the final seven days.

product opportunity explorer for amazon seller

You should use the pattern graph under to grasp seasonal buyer habits and how one can optimize your e-commerce technique. 

For example, you’ll be able to evaluate search quantity with search conversion charge to grasp if clients are changing properly for the area of interest. 

Equally, Evaluating promoting accomplice rely, model rely, or product rely with search quantity will show you how to perceive the general competitors within the area of interest. 

Buyer Overview Insights

Just like the product-level buyer assessment insights, this part offers an in depth evaluation of the optimistic and unfavorable evaluations of your complete area of interest on Amazon. 

It helps you establish gaps within the area of interest and enhance your e-commerce technique. 

amazon product opportunity tool

Last Ideas

In right now’s extremely aggressive e-commerce panorama, discovering worthwhile product niches is essential for the success of any Amazon vendor. 

And utilizing Amazon’s Product Alternative Explorer instrument is a superb approach to begin your analysis and establish probably the most promising niches and product alternatives.

Nevertheless, to deliver your product concept to actuality, you want a robust market instrument that may show you how to monitor a number of merchandise, conduct key phrase analysis, and join with dependable suppliers. 

That’s the place the amazonnewstoday 360-degree marketplace tool is available in.

With its superior options, amazonnewstoday can streamline your product analysis and launch course of, making it extra environment friendly. From creating product listings to launching your merchandise on Amazon, amazonnewstoday offers all of the instruments it’s worthwhile to succeed within the Amazon market.

So, if you happen to’re severe about your Amazon enterprise and need to take it to the subsequent stage, don’t hesitate to enroll in a 7-day free trial of the amazonnewstoday dashboard right now. 

Enroll now and unlock the ability of data-driven success to your Amazon enterprise.

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