Fast Information to Promoting on Amazon Handmade – AMZ Advisers


For native makers, advertising and marketing their crafts on-line is usually a actual problem. Particularly, as a result of there should not many choices relating to gross sales channels to showcase their distinctive merchandise. Fortunately, with Amazon Handmade, inventive entrepreneurs can proceed doing what they love whereas making their merchandise out there to tens of millions of Amazon clients.

On this information, we are going to let you know all the pieces you’ll want to find out about Amazon Handmade so you possibly can find out about all the advantages of becoming a member of this glorious program. Learn on!

What’s Amazon Handmade?


Amazon Handmade is a web based neighborhood unique for artists and crafters the place they’ll supply their one-of-a-kind merchandise to clients everywhere in the world. 

It’s necessary to know that Amazon Handmade is totally different from Amazon’s enterprise mannequin. Amazon needs to be sure that not one of the merchandise offered on this platform are mass produced and which means you’ll should adjust to just a few necessities. 

Learn how to get began with Amazon Handmade 

listing on Handmade

To be eligible for Amazon Handmade,  you’ll want to comply with a few steps: 

  1. To begin with, all of the merchandise have to be handmade, hand-altered, or hand-assembled. Consider summary artwork, pottery, bead jewellery, handmade slicing boards, and many others. The product must be handmade by you or by a member of your workforce. 
  2. You’ll should fill out an software the place you must reply questions on what you are promoting. That is Amazon’s approach of constructing certain that you’re a certified handmade vendor.
  3. Determine in your achievement methodology. Amazon Handmade is eligible to make use of Amazon’s Achievement by Amazon (FBA), which is when Amazon packages and ships your orders for you and it offers you the benefit of changing into a part of the Prime program. You even have the choice of fulfilling your orders your self. 
  4. Begin promoting and fulfilling the orders of your handmade merchandise!

Make your solutions as thorough as doable once you fill out the appliance kind.

Learn how to determine which merchandise to promote on Amazon Handmade

products to sell on Amazon Handmade

When you’ve got some expertise with Etsy, more than likely you have already got an concept about your product’s demand. Nevertheless, to verify your product will do effectively on Amazon it is suggested that you just do little analysis by scouting your competitors, for instance.  

Listed here are some helpful ideas:

What’s your competitors doing?

Search by means of every Handmade class on Amazon and Etsy. Whenever you do it, you’ll see the top-selling objects in every class. Amazon Handmade will award these merchandise with a “Finest Vendor” badge. Which merchandise promote higher? Do you’ve gotten an identical product?

Additionally, understand that,usually, a product that sells effectively has critiques. So, usually, the extra critiques, the extra people who find themselves happy with their buy. 

Verify demand on your product

1. Use Google Traits

Search key phrases associated to the product you make in Google Trends. Verify the outcomes for the final 12 months and evaluate it to the outcomes of 5 years in the past to see if it has turn out to be in style. 

2. Discover comparable merchandise on Amazon Handmade and Etsy

Seek for the product you make on Amazon Handmade and Etsy. Related merchandise with critiques are a superb indicator for demand.

Know your timelines

You need to know, at the least on common, the estimated time it should take you to create or construct your product, even for those who’re simply beginning. Be sure that to speak to patrons the lead instances after they place an order so that you keep away from any confusion and complaints. 

When you come up with the method as a complete, you’ll know the way a lot stock you need to have able to promote.

Reap the benefits of this chance 

It’s not that onerous to begin promoting your crafts on Amazon Handmade. Because it’s a brand new platform, competitors isn’t as robust and it’s simple on your merchandise to stand-out. And naturally, with Amazon’s wonderful attain, your product will likely be seen by hundreds of customers. 

How a lot does Amazon Handmade price?

Amazon Handmade

Picture: Amazon Handmade

You may be a part of Handmade, create your on-line retailer and checklist your merchandise at no cost. When you begin promoting, Amazon will deduct a 15% referral price for every buy.

It’s essential have a Skilled account to hitch this system, which often prices $39.99 monthly. Nevertheless, Handmade artists and artisans don’t should pay this price in the event that they promote on Amazon Handmade.

Amazon Handmade Execs and Cons

Right here we checklist a comparability of each platforms, in order that you already know, in a basic approach, what to anticipate from each:


  • Amazon’s attain. The most important market within the U.S. is price a shot if you wish to increase your buyer base. Amazon receives 3.1 billion visits monthly. It’s a no brainer. 
  • It’s inexpensive: Sure, it’s true you’ll want to pay a referral price, and also you’ll want an correct breakdown of charges in your Handle Stock dashboard, however that’s nonetheless affordable in comparison with the gross sales you possibly can have.
  • Unique for artisans and artists. As we talked about earlier than, you must undergo an software course of to verify your merchandise are handmade. This additionally means, clients are assured to obtain a top quality handmade product. Being unique means you received’t be competing with mass-production objects, so the platform is extra centered on an viewers that’s probably to purchase from you.
  • Get clients to know you: As a vendor on Amazon Handmade you’ll have the ability to create a custom-made store profile and showcase all of your merchandise. You can even create an artisan profile to share your story and no matter you need to share about your artwork. Oh, and your merchandise might be custom-made as effectively.
  • FBA & Amazon Prime: Whenever you determine to make use of Amazon FBA, Amazon fulfills and ships your merchandise and you’ve got the chance of including an Amazon Prime badge. It’s only a perk of promoting on Handmade, you too can fulfill your merchandise your self.
  • Listings don’t expire: It’s additionally not essential to have UPC codes to promote.


  • Sophisticated dashboard: Amazon Handmade’s greatest competitor is Etsy and at a look, Etsy has a extra user-friendly dashboard. In the event you’re new to Amazon Vendor Central, you would possibly need to take the time to turn out to be conversant in all of the totally different elements. 
  • Utility course of: You must be thorough along with your solutions. Amazon needs to be sure to’re not manufacturing your merchandise, so it takes some time to fill it out, plus it would take as much as 2 weeks to get authorised and begin promoting.
  • Cost course of: You’ll obtain the fee as soon as the order has been marked and shipped and watch for the cash to get to your account.
  • Buyer engagement: It’s recognized that Amazon doesn’t enable sellers to entry buyer information, so this could restrict your advertising and marketing campaigns and your buyer’s engagement along with your model, because you don’t have a whole lot of data to launch higher campaigns and merchandise.

Amazon Handmade vs. Etsy

If you’re undecided about which platform to make use of, don’t fear, you need to use each! 

About Etsy

Etsy has been round perpetually and has a stable vendor and buyer base. It’s probably you already promote on Etsy and also you’re considering of Amazon Handmade.

Every market caters to totally different buyer wants. For instance, Amazon will get considerably extra purchases than Etsy, however keep in mind Etsy is already centered on handmade and classic merchandise. Nevertheless, a extra centered viewers means the competitors is more durable because the catalogue of merchandise is approach greater. 

Additionally, it’s simpler to enroll to Etsy than Amazon Handmade, nevertheless,the variety of sellers on Handmade is decrease; due to this fact,it’s simpler on your product to take over. 

About Amazon

Sellers have reported to do higher on Handmade than Etsy attributable to Amazon’s nice popularity and customer-centric strategy.  

Consumers on Amazon would possibly favor to go together with Amazon Handmade when searching for a novel product, as a result of they’re already conversant in the platform. 

Etsy releases the cash to the vendor instantly after the acquisition, which may help these artists that want upfront money to create their product. Amazon, however, withholds it till the order is shipped. Positively one thing to contemplate relying on the product you’re making. 

For model new sellers who’re about to begin their handmade product enterprise, Etsy is perhaps the best alternative relating to testing the waters for promoting on-line. When you get a grasp on what merchandise are on demand and the way lengthy it takes you to satisfy orders, you possibly can be a part of Amazon Handmade and increase your buyer outreach whereas selling your finest merchandise.

Sources: ListenMoneyMatters and Jungle Scout

Associated Content material: What Is The Amazon Custom Program All About?

Remaining Ideas

Having a brand new and unique gross sales channel particularly for artists and artisans on-line like Amazon Handmade is all the time an amazing benefit. 

The beauty of this program is that you just don’t have to attend for patrons to seek out your web site and also you don’t even even have to fret in regards to the logistics to ship your order. 

Plus, contemplating that for now you don’t must pay something earlier than making a sale, it’s price giving it a attempt. 

We advocate you check out what’s being offered there proper now and see in case your product can be a superb match. After all, relying on the product that you just make, demand, and your gross sales margins you’ll have the ability to determine whether or not Amazon Handmade is the platform you’ll want to increase your gross sales.

The reality is that this is likely one of the best methods to get the publicity that each artist wants. Good luck!