Sourcing from Thailand – Time to Severely Think about It – AMZ Advisers


America and Thailand have had an extended historic relationship which incorporates mutually useful commerce agreements. That is the rationale why we’ve determined to indicate you why you need to be contemplating sourcing from Thailand.

Scroll all the way down to study extra!

Historic Commerce Relations Between United States and Thailand

Thailand trade

As we talked about above, america and Thailand have an extended historical past of commerce relations. The truth is, these return to 1833, when america signed its first treaty with an Asian nation.

This treaty is called the Treaty of Amity and Commerce (“Amity Treaty”).

It gives many advantages to US companies and people searching for alternatives to commerce and set up enterprise relationships in Thailand .

There are additionally implausible sources which are obtainable to American companies, such because the American Chamber of Commerce in Thailand (AMCHAM).

These sources embody a variety of enterprise members which have executed enterprise within the nation for many years and supply nice insights into the alternatives which are obtainable.

Sourcing from Thailand: Established US Manufacturers

Massive US manufacturers comparable to Starbucks, Nike and Titleist have lengthy established relationships in Thailand and function some extent of reference on the probabilities for client items. 

Moreover, america stays considered one of Thailand’s largest export companions:

America items and companies commerce with Thailand totaled an estimated $52.7 billion in 2019. Exports had been $16.7 billion and imports had been $ billion. When it comes to items solely, Thailand is at present america’ 20th largest items buying and selling accomplice with $46.7 billion in whole (two means) items commerce throughout 2019. Items exports totaled $13.three billion; items imports totaled $33.Four billion.”

Workplace of america Commerce Consultant (

Exporting and Geography of Thai Market

Despite being the 15th largest nation in Asia, Thailand nonetheless has a robust thriving economic system and is a big buying and selling accomplice globally.

It’s america’ 20th largest buying and selling accomplice world huge and the European Union’s 26th largest commerce accomplice.

Exports Targeted

The Thai economic system is import-export pleasant and produces a wide range of products.

Traditionally, Thailand has been centered on producing digital part elements, car parts and different supplies important within the provide chain of technological items.

Moreover, Thailand can be famend for its wood furnishings, residence décor, clothes, ceramics and meals. 

The Thailand Initiative

This initiative goals to increase the nation’s choices to incorporate extra completed items in all of the classes and to embrace the continued ecommerce tendencies.

The federal government laid out initiatives which are very supportive of companies.

A few of these give attention to upcoming new strains of companies and tendencies, thus opening up alternatives for international companies seeking to supply for ecommerce platforms comparable to Amazon, Walmart or Wayfair.

Even at the moment, there are millions of Amazon listings promoting merchandise from Thailand comparable to:

  • coconut juice
  • cooking sauces
  • wood kitchenware
  • rice
  • dried fruits
  • elephant pants

Bangkok and Chiang Mai


This metropolis is undoubtedly the center of Thailand and one of many vital metropolitan cities on the planet.

It is usually one of the crucial visited cities of the world, giving it a cosmopolitan appeal.

Though tourism is its largest driver, the town serves as one of many bigger sea ports in Southeast Asia. It additionally has the third largest seaport, referred to as Laem Chabang, after ports in Singapore and Malaysia.

This has led to a robust ecosystem of:

  • factories
  • warehouses
  • customs clearing homes
  • markets
  • workplaces and trucking companies

Likewise, items from throughout Thailand may be present in Bangkok both in a manufacturing facility or in considered one of its many thriving markets.

Chiang Mai

This metropolis is situated within the north of Thailand and is near the borders of each Laos and Myanmar. Chiang Mai’s local weather is somewhat bit cooler than the remainder of the nation and really appropriate for farming.

The area produces a considerable amount of meals merchandise comparable to coconuts, a number of types of rice, tea, espresso, mangoes and different tropical fruits.

Attributable to regional kaolin clay deposits, it’s additionally an enormous producer of stoneware ceramics. 

World class manufacturers supply lots of their tableware from this area.

As well as, as a result of quite a few fruit orchards in Chiang Mai, wooden merchandise are additionally abundantly obtainable and produced by each small workshops and enormous factories.

Export items produced or sourced from Chiang Mai are transported to Bangkok through highway or rail to be shipped out from the Laem Chabang Seaport. 

Thai prodicts

Sourcing from Thailand: Challenges and Alternatives


The native spoken language is Thai.

It is usually the official enterprise language and all documentation and contracts are sometimes in Thai.

It is very important level out that the majority Thai companies have labored with overseas consumers, and they’re able to produce enough export documentation in English, comparable to invoices and packing lists.

Nonetheless, for classy transactions or contracts, figuring out Thai is essential.

Basically, we have now observed that Vietnamese, Malaysian or Chinese language sellers have a greater grasp of English.

Native customs and etiquette

These essential components and plenty of overseas consumers is probably not conversant in them.

Thai companies are respectful, well mannered and conventional of their dealings with different companies.

Overseas consumers is probably not conscious of the native customs and this could be a problem in establishing a long run relationship. 


There’s a lack of a platform to supply simply.

Thailand doesn’t have a mature web site like

So as to supply seamlessly, further infrastructure must be linked in, comparable to:

  • ecommerce pleasant packaging
  • logistics
  • high quality management
  • advertising
  • product images

Only a few firms in Thailand supply that full-service answer as of now. Particular person smaller servicer suppliers can be found however they must be patched as much as get every thing as wanted.

Manufacturing planning and ordering

Many instances, suppliers encounter delays or have minor high quality management points.

This may result in shortages in portions acquired or delays in supply.

Now we have observed that Thai suppliers nonetheless path somewhat of their timelines as in comparison with established factories in China. With satisfactory planning and institution of sturdy relationships this may be diminished or overcome. 

Tax legal guidelines and rules

Thai tax legal guidelines for export may be difficult, however they will also be overcome. 

Thailand makes use of a VAT system.  In concept, exporting objects waives a VAT cost, which might save some huge cash. 

The paperwork is intensive nonetheless, and requires each a reliable manufacturing unit that may produce it, in addition to an excellent tax accounting workforce. 

For importers seeking to scale up, understanding these necessities will save some huge cash in the long term.  Buying from suppliers which are registered on the VAT system is essential for long-term enterprise progress.

Benefits to Sourcing from Thailand

The native foreign money is the Thailand Baht (THB)

Because of the international pandemic and related influence to tourism, the Baht is at a multi-year low.

This development is predicted to proceed as international locations like america and Canada open up whereas South East Asia continues to be combatting the pandemic. 

Labor continues to be comparatively cheap

Because of this lots of your auxiliary provide chain bills will likely be as low cost or cheaper than neighboring and close by international locations, together with Malaysia and China. 

Auxiliary bills can embody: advertising, packaging, high quality management inspections, and in-country logistics bills comparable to storage.

A fantastic alternative for giant and small companies

American small companies are more and more seeking to diversify away from China.

This is because of elevated commerce prices and better focus threat from counting on just one supply.

Massive American Firms, comparable to Amazon have established a neighborhood presence.

Amazon Thailand is actively encouraging sourcing by US firms and offering its personal incentives to assist arrange the availability chain.

The retail large’s presence has led to a surge in curiosity in sourcing from not solely Thailand, however different Southeast Asian economies as effectively.

Commerce agreements with America

Given Thailand’s lengthy standing commerce agreements with America, import taxes are comparatively low or non-existent on most merchandise.

For instance, lots of meals objects and handicrafts have both low to no import duties. 

There are a couple of developed provide chain options already in place, together with:

  • sourcing,
  • logistics,
  • advertising,
  • and eCommerce preparation

The Benefits Outweigh the Challenges

Each small and mid-size sellers within the US ought to have some plans for diversification of their provide chains.

Now we have discovered from current closures as a result of pandemic and commerce negotiations that provide chains can get bottle-necked in a short time.

Reliance on single sources for factories is a threat that US sellers need to consider.

Thailand may be the right possibility for this as a result of it’s a buyer-friendly and complementary market for US companies. 

Current commerce treaties and powerful US-Thailand relationships make it accessible for US primarily based small companies to supply from suppliers in Thailand.

Thai suppliers are additionally effectively versed in buying and selling with overseas consumers and in search of export alternatives.

The federal government’s current incentives and focus are serving to to facilitate commerce and make it extra engaging for eCommerce firms. 

Closing Ideas

Upcoming platforms like are serving to to make the sourcing from Thailand course of simpler.

For the previous 5 years, Pankesum has labored on a number of sourcing initiatives from Thailand together with for a lot of Amazon sellers.

They’re within the technique of implementing that have right into a seamless on-line platform to bridge the hole between the challenges and the advantages above.   

Pondering forward, Thailand is a really interesting sourcing level to contemplate.

Firms are more and more diversifying their provide chains, and Southeast Asian economies are wanting more and more attention-grabbing to these aspiring to construct upon their provide chains from China. 

It’s crucial to analysis your market measurement, sourcing, and advertising. Taking step one is at all times sophisticated, however will definitely repay in the long term.


Abhi Deshpande  – Co-founder at Pankesum


Jengis Gonzalez – Co-founder at Pankesum