Take Benefit of the New Amazon Digital Product Bundles Software


Now you can create digital product bundles with Success by Amazon ASINs to assist improve your gross sales, in case you are a model proprietor. Utilizing the brand new Amazon Virtual Product Bundles software, you possibly can construct a brand new bundle element web page that permits prospects to purchase complementary gadgets collectively at a reduction.

Bundles use your present FBA stock and no modifications are essential to your FBA inbound shipments. Making a digital bundle is free, however be aware that normal promoting charges and FBA charges apply.

Creating Digital Product Bundles

The Amazon virtual product bundles tool for FBA, lets model homeowners create ‘digital’ bundles made up of two to 5 complementary ASINs. They’ll promote them collectively from a single element web page. This permits model homeowners to supply bundles with out packaging gadgets collectively or altering FBA inbound stock. The software works greatest with Firefox or Chrome.

Amazon Vendor Central

Digital Product Bundles

Digital bundles are 2-5 merchandise out of your catalog you could promote as one, sometimes at a reduction. You possibly can promote them collectively, however not essentially pack them collectively.

Digital bundles enable prospects to buy merchandise that go effectively collectively, making it simpler to find and purchase extra out of your Model’s catalog.

The variety of digital bundles out there for Prospects to buy relies solely on the smallest amount out there of all of the merchandise throughout the bundle. For instance, you probably have a bracelet with an out there amount of 20 and a necklace with an availability of 30, there can be 20 digital bundles out there. The amount out there mechanically adjusts.

If you create a digital bundle, it turns into an unbiased SKU. You possibly can edit the title, description, bullets, photographs, and value. Nevertheless, you can’t change the merchandise provided throughout the bundle itself.

virtual bundles layout

Vendor Eligibility

The Amazon digital product bundles characteristic is just out there to sellers who personal a model. The vendor have to be inner to the model and answerable for promoting the model on Amazon. In case you wouldn’t have entry to this characteristic, it’s attainable that you simply don’t meet these standards.

Product Necessities

To be eligible, ASINs have to belong to a model that you simply personal and that’s registered within the Brand Registry. Additionally they have to have energetic FBA stock within the ‘New’ situation. 

Present playing cards, digital merchandise (like digital music, video, and books), and renewed/used ASINs can’t be a part of digital bundles. Word as effectively that Amazon digital product bundles could be created solely within the US Amazon retailer.

Every part ASIN have to be buyable by itself. Which means that multipacks and “multi-box” gadgets (single ASINs that ship in elements in a number of bins) can’t be created with this software. To incorporate a number of items of an ASIN in your bundle, add the ASIN to your bundle. Then, click on on the quantity ‘1’ subsequent to ”Amount in bundle” to share amount from the out there FBA in–inventory stock for ASIN parts.

It’s possible you’ll select any ASIN in your bundle to be its primary part. The primary part helps decide the search and browse categorization of the bundle. A bundle ASIN inherits search key phrases from its primary part ASIN. You can not change the principle part of a bundle after you create it. In case you want to take action, delete your bundle and re-create it. Use a special SKU or be certain that to attend 24 hours earlier than reusing the identical SKU.

On desktop, the element web page of the principle part in your bundle might present the Make it a bundle widget which reveals as much as six bundles that share the identical primary part ASIN. The widget doesn’t seem on cellular. Word that it’s in opposition to the Amazon digital product bundles insurance policies to create a bundle that has the very same parts as an present bundle however a special designated primary part.


Product bundles could be priced decrease than or equal to the sum whole of costs of the merchandise within the bundle. Essentially the most profitable bundles sometimes supply engaging reductions.

If a bundle value turns into increased than the sum of its part’s costs, then the bundle will lose Purchase Field eligibility. Bundle costs will stay the identical even when the worth of a part modifications; it’s the vendor’s accountability to watch the bundle value and replace it if part pricing modifications.

API integration/Feeds

Amazon digital product bundles can solely be created and edited in Vendor Central. There isn’t a API/feed integration out there. Don’t attempt to edit a bundle utilizing a feed or any means aside from the bundles software. In case you do, your bundle might cease being buyable. To repair this sort of error, first take away the bundle ASIN out of your API integration or third-party software. Then, edit and re-submit the bundle.

Offers, Coupons, A+ Content material, and Promoting

Bundles should meet all standard criteria to be eligible for Offers. Word that including a bundle low cost does not have an effect on the worth historical past of its part ASINs or their eligibility for Offers. Bundles are appropriate with coupons and A+ content.

Bundles are additionally appropriate with Sponsored Brands adverts. They’re not appropriate with Sponsored Products at the moment.

Opinions and rankings

Bundle ASINs have separate evaluations and rankings from these of the part ASINs within the bundle.

Orders and Returns

Orders are recorded as if every part of the bundle was bought as a part of the identical order. In most Vendor Central studies, the bundle ASIN/SKU doesn’t report an order, solely the parts do. Elements could be returned individually. In case your bundle had a reduction, prospects will obtain a prorated refund upon return.


Since all of the merchandise are fulfilled individually simply as in the event that they had been bought individually, there aren’t any modifications to success charges; all normal promoting charges will apply.

Last Ideas

Amazon digital product bundles are a good way for model homeowners to extend gross sales. Bundling merchandise collectively reveals prospects further choices to buy that they might have by no means considered themselves. Bundles from different sellers additionally typically come together with a reduction, and by providing one your self, you possibly can sweeten the deal and encourage larger order worth.

Creating Amazon digital product bundles can be simple, so long as the merchandise are new and registered underneath your model identify on Amazon.