Understanding Amazon Account Well being Ranking 2023


One of many worst issues you possibly can ever think about once you examine your Amazon account is that your product is eliminated or your account is suspendedRelating to Amazon, the Account Well being Ranking (AHR) is a vital metric for sellers to concentrate to. This score relies on varied components, together with customer support, order accuracy, and sellers’ adherence to Amazon insurance policies. 

As Amazon continues to extend its give attention to delivering distinctive buyer expertise in 2023, it’ll additional reinforce the prominence of AHR.

This detailed information will focus on what you should learn about Amazon’s account well being score in 2023.

So, let’s dive in!

Fast information

  1. What is Amazon Account Health Rating (AHR)
  2. How to find your Amazon Account Health Rating
  3. How is your Amazon Account Health Rating calculated?
  4. The difference in the new Amazon Account Health Rating
  5. To whom is the new Amazon Account Health Rating available to
  6. What are the Amazon Account Health metrics?
  7. What happens if you fail the Amazon Account Health Rating metrics
  8. How can you improve your Account Health Ratings? 
  9. Conclusion

What’s the Amazon Account Well being Ranking (AHR)

The Amazon Account Well being Ranking (AHR) is a metric used to watch your Amazon account well being in Amazon Seller Central. Sellers can use this metric to see an outline of their account efficiency and monitor it over time. 

Your Amazon vendor account score relies on three key attributes: 

  1. Order Defect Fee
  2. Transport Efficiency
  3. Pre-Success Cancellation Fee 

The next score signifies a greater total efficiency, whereas a decrease score signifies that the vendor may have to enhance their efficiency in sure areas.

Most sellers have a “Wholesome” score, which is reassuring. In case your AHR falls beneath that, you’re in an “At Danger” state and should have your promoting rights suspended. Sellers with “Unhealthy” rankings are prone to be deactivated already or might be quickly.

How you can discover your Amazon Account Well being Ranking

To search out your Amazon Account Well being Ranking, comply with the given steps:

  1. Go to Amazon Seller Central account
  2. Open the Efficiency menu
  3. Click on Account Well being
how to find amazon account health rating

How is your Amazon Account Well being Ranking calculated?

The Amazon Account Well being Ranking is calculated primarily based on a rating from 1 to 1000. The metric rating is set by taking into consideration varied key efficiency indicators resembling order defect fee, on-time supply fee, customer support responsiveness, and seller feedback.

The upper the rating, the higher the well being of the account. 

Amazon takes into consideration all of those components to find out the general well being of the account and assigns it a rating from 1 to 1000. 

What’s new in Amazon Account Well being Ranking

The Amazon Account Well being Ranking helps sellers higher assess the well being of their accounts and take motion to enhance their rankings. 

The Account Well being Ranking (AHR) supplied by Amazon has been revamped primarily based on suggestions from sellers who’ve been utilizing it for a while. With the assistance of those key adjustments, sellers can now perceive their Amazon Account Well being Ranking and take the required steps to enhance it. 

Listed below are the important thing updates.

Holistic evaluation of the account

The Account Well being Ranking affords a holistic evaluation of sellers’ standing prone to suspension, primarily based on the variety of coverage violations they’ve incurred fairly than merely an inventory of violations. This score offers sellers a fast overview of their total standing.

Coverage Violation

The brand new score system additionally takes into consideration coverage violations, which may embrace issues like inauthentic gadgets or prohibited gadgets, or itemizing violations. This permits Amazon to raised establish accounts with a historical past of coverage violations.

Devoted account well being specialists

Amazon additionally launched devoted account well being specialists to help prospects with their account well being. This staff of specialists helps prospects perceive their account well being score, supplies steering on bettering their accounts and helps them handle any coverage violations or different points.

what is new in amazon account health rating metrics

Who can entry the brand new Amazon Account Well being Ranking characteristic

The Amazon Account Well being Ranking is on the market to sellers in the USA and Canada, though you possibly can anticipate extra adjustments over the approaching months of 2023. Sellers all over the world would have entry to this metric from the start of 2023. 

What are the Amazon Account Well being metrics? 

In your Vendor Central account, beneath Account Well being, there are three most important parts of your Amazon Account Well being Ranking.

amazon account health rating metrics

Customer support efficiency

Below Customer support efficiency, you possibly can see Order Defect Fee (ODR) as a key metric. The proportion of buyer dissatisfaction along with your service is named the Order Defect Fee. It is among the most significant parts of a vendor’s account well being score.

You’ll be able to calculate it by dividing the variety of orders which have been returned or canceled or which have had a customer support challenge by the overall variety of orders throughout the similar period. 

If a vendor has a excessive order defect fee which is above 1%, it will probably considerably decrease their account well being score.

Further Learn: How to improve your Amazon Order Defect Rate

Coverage compliance

Amazon Coverage Compliance helps sellers keep their Amazon Account Well being Ranking by guaranteeing they adhere to all Amazon insurance policies. This consists of following tips and restrictions on itemizing merchandise, transport and fulfillment, customer support, pricing and promotions, and different associated insurance policies. By adhering to Amazon’s insurance policies, sellers can guarantee their account well being score stays in good standing and that they will uninterruptedly promote on Amazon.

Transport efficiency

The late cargo fee can also be thought-about when calculating a vendor’s account well being score. That is calculated by dividing the variety of orders that had been shipped late or didn’t arrive on time by the overall variety of orders in a sure time. 

Late cargo charges can have an effect on each sellers and Amazon, so Amazon defines a preset vary of LSR. A wholesome account ought to have an LSR of 4% or much less. A excessive fee of late shipments can negatively have an effect on a vendor’s account well being score.

To know extra about these metrics, check out this article.

What occurs in case your Amazon AHR metrics are unhealthy

In case your Amazon Account Well being Ranking metrics are unhealthy, your vendor account can be subjected to suspension or termination. Which means you’ll not be capable of entry your account, record merchandise, or conduct enterprise on Amazon. Your prospects will not be capable of buy your merchandise, and also you won’t be able to meet present orders.

Amazon can even ask for a Plan of Motion (POA) from you inside 48 hours to appropriate any points if you don’t meet the necessities for Amazon Account Well being. In case your POA reveals that you just perceive the issue, together with the steps you’ll take to treatment it, Amazon won’t droop your account.

Furthermore, you could take the time to overview your efficiency and decide the foundation reason for the problems. By addressing the underlying issues, you possibly can take the required steps to enhance your account well being and ultimately go the metrics. 

How will you enhance your Amazon Account Well being Ranking?

Now that the ins and outs of Amazon account well being rankings, let’s focus on how one can keep or enhance them.

Signify your product precisely

To enhance your Amazon Account Well being Ranking, you must precisely characterize your product, which incorporates offering clear product pictures, descriptions, and different data. 

If you wish to validate whether or not you’re offering correct details about your product, try amazonnewstoday’s Amazon Listing Quality Index. It helps you measure the standard of your itemizing web page.

The device supplies an inventory high quality rating, which relies on two parts – Discoverability and Desirability. If the rating of your itemizing web page is nice, then your product is precisely represented.

how to improve amazon account health rating

If a buyer purchases the product primarily based on inaccurate data, they’d be dissatisfied and go away adverse suggestions or opinions.

Reply to prospects rapidly

Prospects at all times recognize fast responses, and Amazon takes this into consideration when figuring out your score. This implies responding to inquiries and complaints inside 24 hours or earlier if attainable. You must also be certain that your responses are skilled and informative. Just remember to resolve buyer complaints and inquiries as quickly as attainable. 

As well as, you must try to reduce the number of returns, refunds, and chargebacks that you just obtain. You are able to do this by guaranteeing that prospects are glad with their purchases.

Ship product on-time

Transport merchandise on time would undoubtedly enhance your Amazon Account Well being Ranking. This implies guaranteeing that your merchandise are shipped inside the time-frame specified by the client. If orders should not shipped on time, Amazon might penalize you, leading to a decrease Ranking.

To make sure on-time transport, you could have a dependable transport course of and an environment friendly inventory management system in place.  

Promote high quality merchandise

Promoting high quality merchandise can enhance your Amazon Account Well being Ranking. Prospects anticipate the merchandise they buy to be of the best high quality and if they don’t seem to be, their satisfaction might be affected. Thus, it’s important to be sure that your merchandise are of the best high quality earlier than itemizing them on Amazon. 

Learn up on Amazon’s insurance policies

Amazon has a number of insurance policies in place which might be designed to guard prospects and guarantee a secure and safe procuring expertise. These insurance policies cowl a variety of matters, from cost processing to product opinions. It’s best to perceive these insurance policies and contemplate them when working your Amazon account.

Amazon Account Well being Assurance – Latest replace 

Amazon is introducing a brand new profit to its sellers – Account Well being Assurance. It ensures their accounts won’t be deactivated in the event that they work 72 hours with Amazon to resolve any points. An Amazon consultant will contact sellers whose accounts could also be in bother to assist them get again on observe. With Account Well being Assurance, sellers can really feel safe figuring out that their enterprise is secure with Amazon. This profit is at the moment out there for sellers within the U.S. and Canada.

To know extra about Amazon Account Well being Assurance, try this link.


In conclusion, Amazon’s Account Well being Ranking is an important issue for sellers to stay aggressive within the market. Sellers ought to perceive the components that have an effect on their Account Well being Ranking and take measures to enhance their account well being score. 

This information ought to assist sellers perceive the components that have an effect on their account well being score and take steps to enhance it. With a greater understanding of the Account Well being Ranking, sellers can maximize their gross sales and earnings within the Amazon market.

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