Voice of the Buyer: Amazon VOC Intro and Updates – amazonnewstoday


  1. Voice of the Buyer Dashboard

The VOC dashboard is a instrument that grants sellers perception into their listings. Not one of the info on it impacts promoting privileges, so no have to panic. However it might level to points that will result in drops in feedback rating, unfavourable product evaluations, and finally even to suspended listings.

This dashboard is a user-friendly solution to convey a variety of detailed info. Nevertheless it’s not only a dashboard. It’s a hub. It allows you to take instant motion. Listed below are a few of the issues you are able to do with Amazon VOC:

  • see a color-coded well being ranking for each product.
  • learn the way Amazon turned conscious of the problems.
  • learn purchaser feedback for each product featured.
  • see the very best and worst performing listings.
  • obtain all this info as a .csv file.
  • determine tendencies in buyer considerations and views.
  • create elimination and disposal orders and edit listings.

The VOC dashboard shows two product-specific metrics: NCX charge and CX Well being. They’re proven as columns in a desk of latest gross sales. Proper beside them is the Motion column, which allows you to deal with any points.