Walmart Professional Vendor Badge: A Copycat of Amazon Finest Vendor Badge?


Walmart has a brand new pilot program that can assist sellers construct their credibility and achieve the belief of the shoppers on its market: The Walmart Professional Vendor Badge. Fairly just like what the Amazon Finest Vendor Badge already does for sellers.

At present, there are about 60,000 retailers in Walmart and solely 350 have the Professional Vendor Badge, in accordance with Marketplace Pulse. Its exclusivity is an added incentive for different sellers to enhance and additional optimize their efficiency and buyer expertise to make them eligible for this system and earn the Professional Vendor Badge.

What’s the Walmart Professional Vendor Badge?

The Walmart Professional Vendor Badge is given to top-performing sellers within the Market as a mark of excellence and a recognition for his or her good efficiency. Launched in October 2020, aiming to assist sellers construct buyer’s belief and drive conversion. Listed below are the advantages that sellers within the market can get out of getting the Walmart Professional Vendor Badge:

Increase Publicity and Drive Conversions

Provides with the Professional Vendor Badge are eye-catching in search outcomes thus, making sellers extremely seen within the market. Elevated visibility and publicity can imply rather a lot as it might finally result in gross sales conversions.

Achieve Buyer Confidence

Having a Professional Vendor Badge can do the speaking for you. It offers prospects an perception into how properly you might be performing as a vendor by way of offering wonderful buying experiences with on-time supply and free returns, which can result in a call to buy.

Whereas Amazon rewards top-performing retailers with larger placement in natural search, Walmart does it the opposite manner round. It doesn’t rank Professional Sellers larger in search; fairly, consumers have the choice to decide on the vendor of their selection inside their searches.

Walmart Professional Vendor Badge | Am I Eligible?

Since this program continues to be on the pilot stage, solely  top-performing sellers on the Walmart Market who meet strict high quality standards are eligible.

How will you get the Professional Vendor Badge?

The Professional Vendor Badge will seem on the Walmart’s search outcomes every time a buyer visits the web page. In the event you’re already promoting on Walmart, you can find this badge subsequent to your corporation title and can seem all all through the transaction course of.

The place Can I discover the Walmart Professional Vendor Badge?

You may see this badge in numerous pages such because the merchandise web page, sellers web page, add to cart affirmation web page and within the cart itself. Given the benefits of having this badge for larger visibility on {the marketplace}, how can a vendor such as you earn this badge? Let’s discover and be taught the standards for eligibility.

Please take word that Walmart will robotically grant badges to the vendor’s whole catalogue, no utility is required.

Nevertheless, to be qualify for this a lot coveted badge, you’ll want to satisfy sure standards:

·         Lower than or equal to five% Supply Defects charge inside 90 days

·         Lower than or equal to 1% Cancellation Defects charge inside 90 days (seller-related cancellation motive)

Be aware: The 90 day on-time supply and cancellation charges embrace a 30-day window time for delivery and supply, cancellations in addition to return delays. These calculations are primarily based on Walmart’s total Order Defect Fee (ODR). To know extra in regards to the ODR, chances are you’ll go to and examine this out on The Seller Scorecard.

·         All the vendor’s gives have free on-line and or in-store returns. No restocking or return delivery charges have to be noticed.

·         Vendor’s trending objects of not less than 60% will need to have a listing quality score of 50% and above.

·         All sellers should abide by the rules and insurance policies set by Walmart’s Market

This system necessities are topic to vary at any given time.

Now that you simply already know the standards for acquiring that a lot coveted badge, the subsequent factor it is advisable to know is monitoring your standing which can assist you to enhance as a vendor.

Your Badge Standing

You may simply examine your Walmart Professional Vendor Badge standing any time in Seller Center. You’ll find all the main points right here:

1.       Choose Development Alternatives (you’ll discover it below Analytics and Studies)

2.       Navigate and undergo Listing Quality Dashboard

3.       View the Professional Vendor Badge part

Within the Professional Vendor Badge part, you’ll discover 4 totally different statuses:

1.       Not Eligible – you aren’t certified to get a badge as a result of you aren’t assembly the minimal standards requirement set by Walmart

2.       Eligible – You meet the minimal standards set and also you’ll obtain the badge pending inside evaluation. Eligible standing signifies that you’re in between the refresh cycles which happen each 5th and 20th day of the month.

3.       Badged – You meet all the standards and are badged on It’s going to additionally present you the date you obtained your badge.

Be aware: If you’ll be able to meet the standards however nonetheless you aren’t badged, get in contact together with your Account Supervisor to attend and evaluation your standing.

4.       Badged with Alert – You obtained the badge over the last refresh cycle however you might be falling under the standards being set. This will imply chances are you’ll not qualify to get the badge after the subsequent refresh cycle

Bettering your Efficiency

Sustaining good efficiency is the important thing in maintaining this badge with you. Following the rules and strictly implementing these insurance policies will assist you to get by and can lead you to raised gross sales forward.

Supply Defect Fee – Purpose to take care of or decrease your Supply Defects charge by selecting tried and examined carriers that can assist you to ship buyer’s order on or earlier than the Anticipated Supply Date as seen within the market orders.

Cancellation Defects Fee – for no matter motive, please chorus from initiating cancellations after the purchasers positioned their orders. By doing so, this can assist you to preserve and enhance your Cancellation Defects charge.

Free On-line or In-Retailer Returns – Guarantee that all of your objects are certified free of charge on-line and in-store returns. All the time evaluation your return settings and go to Vendor Assist Article for Bulk Return Guidelines so that you’ll be guided accordingly. You probably have issues pertaining to the eligibility of your objects not certified free of charge on-line and in-store returns, coordinate it together with your Account Supervisor.

Itemizing High quality Rating – To know extra in regards to the particulars on methods to enhance your itemizing high quality rating, chances are you’ll examine and go to Vendor Assist Article for Vendor Middle Analytics and Studies – Itemizing High quality Dashboard

Coverage Violations

Please at all times see to it that tips and insurance policies of Walmart are constantly being adopted and carried out. Chorus from violating any insurance policies for you to not obtain warnings that can have an effect on your eligibility to take care of the badge.

Ultimate Ideas

To sum this all up, Walmart’s newly launched Professional Sellers Badge is the corporate’s newest innovation in direction of constructing credibility on its market. This additionally goals to entice each shoppers and retailers to patronize the platform and convey pleasure and promote a beautiful buying expertise to everybody.

Identical to the “verified” customers badge seen on some social media platforms like Twitter or Instagram, or the Prime Rated Vendor Standing seen on eBay, Walmart’s Professional Vendor Badge merely exhibits the corporate’s prime precedence and that’s to serve at its finest by constructing belief, professionalism and supplies high quality service that {the marketplace} deserves.

Walmart will repeatedly examine, monitor and do some essential adjustment on the vendor badge standards, wording, method and designs as wanted with a view to serve its objective of giving the most effective buyer expertise within the platform in addition to assist the sellers enhance their conversions.

Make a steady effort to at all times evaluation your efficiency metrics and eligibility standards and make the mandatory enhancements in your half. Have an open communication with Walmart, must you grow to be certified to earn the badge, you’ll quickly reap the quite a few advantages of the Professional Vendor Badge pilot program.