What’s Amazon Stay? And extra importantly, is it value investing in it? Statistics say sure.
Amazon is essentially the most highly effective e-commerce platform on this planet. Within the US alone, the retail big owns 45% of the market share. This progress is due, partly, to its help to sellers.
Amazon presents many instruments for retailers to advertise their merchandise, drive extra gross sales, and achieve new clients. One of many newest is Amazon Live.
Right here’s a vendor’s information to Amazon’s streaming service. Let’s see if it’s value your time, and learn the way sellers can use streaming to their benefit.
What Is Amazon Stay?
Amazon Stay is a streaming service the place manufacturers can work together with clients and promote their merchandise. When consumers are buying on Amazon, they will view your dwell stream and work together along with your model.
Prospects can ask inquiries to sellers and in addition observe them, as they’d do with common influencers. They will additionally observe common product pursuits and classes. This manner, consumers can obtain notifications when their followers go on Amazon Stay.
Who Can Create a Stay Video?
Distributors and brand-registered retailers could make Stay movies. Customers on the Amazon Influencer Program may also stream tobrand followers. These with a private Amazon account can’t make a video, however they will browse movies and observe totally different creators.
Advantages of Creating Amazon Stay Movies
Many consumers watch Stay movies whereas buying to be taught extra about manufacturers and their merchandise. Thus, the most important perk of this service is partaking with consumers and attractive them to purchase from you.
It’s widespread for consumers to ask questions or make feedback throughout a dwell stream. You may learn these feedback and reply on to your viewers.
Many are occupied with seeing your product in motion earlier than making a purchase order. It is a nice alternative to promote all the benefits of utilizing your product and the way it stands out from the competitors. All of those components will assist your model nurture customer trust.
Movies are additionally personable. As a substitute of hiding behind a brand or storefront, you possibly can let clients get pleasure from a human connection along with your model.
Sellers can take Stay movies additional than different promotional techniques. For instance, you possibly can announce limited-time presents and gross sales to your Amazon Stay viewers. In doing so, you’ll enhance model loyalty much more.
The right way to Create an Amazon Stay Video
It’s straightforward to make a Stay video. Listed below are the steps to observe:
- Obtain the Amazon Stay app (solely accessible on iOS) and register.
- Select the merchandise you need to characteristic.
- You will notice a preview of your digicam. If you’re prepared, click on “Go Stay.”
It’s free to create an Amazon Stay video, however chances are you’ll want to promote your dwell stream and achieve extra viewers. Earlier than creating your video, you will notice an possibility to spice up your video with Amazon OTT advertising.
Ideas When Making a Stay Video
Now that you know the way to create an Amazon Stay video, you’ll need to know the tips to arrange streams that convert leads. Listed below are a number of ideas to bear in mind:
- Urge your viewers to supply suggestions. For instance, host an FAQ on the finish of every video.
- Be sure your dwell streams final no less than 30 minutes.
- Supply a CTA for viewers to observe your model web page.
- Create promotions that you’ll solely host on Amazon.
- Present as many particulars of your product as potential. Inform customers the way it works and emphasize its advantages.
- Go dwell to introduce new merchandise.
- Host dwell streams on or round Amazon holidays and events, reminiscent of Prime Day and Black Friday/Cyber Monday, with a purpose to join potential clients to holiday-themed merchandise and gross sales.
- Share stream URLs outdoors of Amazon, reminiscent of in your e mail publication and on social media.
- Use an exterior digicam and microphone to provide the best-quality video.
- Use nice lighting so viewers can see your product clearly.
- Converse clearly, confidently, and concisely.
- Create a novel thumbnail for every dwell stream.
- Use an attention-grabbing background that is sensible to your model identification.
Amazon Stay Ranges
If you advance as an Amazon Live Creator, Amazon will transfer you as much as totally different ranges. Listed below are the three ranges you possibly can obtain.
Degree 1: The Rising Star
That is the introductory stage that each one customers obtain once they enroll. If you go dwell, the Amazon Purchasing app will notify your followers. Viewers can watch your movies within the Amazon Stay part of your web site.
When consumers are in your Amazon web page, they will click on the “Stay Now” button underneath your merchandise and consider your stream.
Degree 1 additionally presents advantages to influencers, such because the potential to earn commissions on qualifying merchandise.
Degree 2: The Insider
To attain stage 2, you will need to stream for 90 minutes over the course of 30 days. You’ll maintain the identical advantages as Rising Star, however your Amazon Stay place shall be on the high of the web page. Your product particulars web page will even seem in your dwell stream.
Degree 3: The A-Listing
The ultimate tier is the A-list. To attain this stage, you will need to stream for 1,000 minutes, promote 100 merchandise (for sellers), or drive 5,000 purchases (for influencers).
As an A-lister, the Amazon Stay help staff provides you with precedence service. You’ll additionally get occasion alternatives on a first-come, first-serve foundation. Plus, your streams will even seem on the Amazon homepage.
FAQs
Do you will have extra questions? So do different sellers. Listed below are some widespread questions that sellers and influencers ask about Amazon’s streaming service.
Is It Obtainable in My Nation?
Amazon Stay is accessible in these areas:
- North America: US, Canada, and Mexico
- South America: Brazil
- Europe: Spain, Germany, Italy, France, Sweden, Netherlands, and the UK
- Center East: United Arab Emirates and Saudi Arabia
- Asia Pacific: India, Australia, Singapore, and Japan
Which Machine Can I Use to Stream?
The app is only available on iOS. Due to this fact, solely Apple customers can create dwell streams on the app.
Prospects, nonetheless, can view Amazon Stay movies on any cell machine, desktop, Hearth TV, and Hearth Pill.
My Prospects Can’t Discover My Stream! Can You Assist?
To entry the service, go to Amazon and open the principle menu. Then, scroll all the way down to Packages & Options and click on ‘Amazon Stay.’
In case your clients can’t discover your dwell stream, ask them to observe your model. They may obtain notifications of your streams, and the movies will greater than doubtless seem on their account residence web page.
Do You Want Assist With Your E-Commerce Video Advertising Technique?
Amazon Stay is a strong approach to promote your merchandise and join with consumers. However this isn’t the one approach to have interaction your viewers.
With video advertising, you possibly can movie product movies along with promoting and model story movies. Learn more about our e-commerce video advertising companies.
Writer
Stephanie Jensen has been writing e-commerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Comply with her on LinkedIn for extra perception into freelance writing and creating high-quality content material.
