What Is the Amazon Customized Program All About? – AMZ Advisers


Amazon continues to be one of many greatest on-line marketplaces due to its big selection and number of merchandise and Amazon Customized is right here to make your merchandise stand out amongst your competitors. 

Amazon Customized could make your merchandise distinctive. It permits consumers to personalize, customise, or configure their merchandise earlier than buying them from you.

So, mainly you’d be promoting your similar product, however with the opportunity of having prospects combine and match fonts, textual content and pictures.

Amazon Customized Overview

Picture: Amazon Customized

Amazon Custom works as a separate retailer inside Amazon, however customizable merchandise will probably be cross-listed on Amazon, so extra folks can discover them. 

Consumers could make their merchandise much more distinctive by including their identify, photos, picture and even their enterprise emblem on merchandise like cellphone instances, t-shirts, pillows, cups, diaries, and so on. Sellers may present a listing of customizing choices.

Is your product customizable? Then, that is an possibility to think about if you wish to increase your pool of shoppers. Listings from the Amazon Customized Program allow a Customise Now button. That is how consumers are in a position to decide on textual content and font, amongst different issues.

What customization choices can sellers provide?

With Amazon Customized, you possibly can provide your prospects:

  • Textual content, 
  • Picture, and 
  • Product configuration (relying on the product you’re promoting)

For instance, laptops and know-how merchandise, general, usually are not a part of Amazon Customized simply but, however mainly all different departments can be a part of this system. 


These are Amazon Customized classes as of June 2021:

  • Kitchen
  • Workplace Merchandise
  • Furnishings
  • Pets
  • Attire
  • Jewellery
  • Sports activities
  • Residence
  • Toys

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It’s particularly useful in the event you’re promoting on Amazon Handmade, since you possibly can be a part of this system even in the event you’re a person vendor.

Different sellers do must have a Skilled Vendor account with a purpose to be a part of this system, so in the event you’re a person vendor, you’ll must improve and pay solely $39.99 a month. 

You additionally should be licensed to promote the merchandise you need to customise.

If you happen to’re eligible to promote sports activities gadgets, then you definitely received’t be capable to provide customization for a cup, for instance, however you possibly can for socks.

We’ll clarify the three kinds of customization beneath:

1. Textual content customization

Right here, you’re the one which units the parameters, however prospects are those who can determine on the textual content they need to add and select from the choices of fonts and colours, which you’ll specify out of your Vendor Central. 

The textual content might be engraved, printed, painted, embroidered, and so on. to customise various kinds of supplies like garments, ceramics and even jewellery.

Your photos have to be a dimension of 400×400 to depart sufficient clean house for the textual content to suit.

2. Picture customization

Consumers can use any picture they need, uploaded and add it to your product. Customizing photos additionally permits the choice of including textual content too. The photographs ought to have a particular format you can management from Vendor Central, together with the required decision and sort of file to ensure that your product appears good when it’s already custom-made. 

3. Product configuration

Product configuration is also called “checklist of choices.” 

Which means inside Vendor Central you possibly can create a drop-down menu to your prospects with the choices you determine to incorporate you to create a collection of drop-down choices via Vendor Central that prospects can use to construct their very own product. 

This function additionally allows you to cost a further price for choosing customization choices, for instance a fabric with a greater high quality or a dearer ending.

With Amazon Customized you possibly can:

  • Use the three customization varieties on the similar time in a single product itemizing. Amazon at present permits you to provide as much as 5 surfaces with 10 customizations every and 100+ choices.
  • You possibly can select from the greater than 100 preloaded fonts or you possibly can add as much as 20 customized fonts.
  • Every textual content discipline might be assigned a distinct coloration. 
  • Determine on the kinds of characters your prospects can enter. This consists of letters, numbers, capital letters and even emojis. 
  • Choose the variety of textual content traces a purchaser can use in a customization discipline. You possibly can permit prospects to wrap or stack textual content inside a discipline, too. 
  • Prospects can select to add a number of photos to the situation of your product the place you provide customization. 
  • You possibly can preview your listings earlier than truly posting to make sure you’re providing the expertise you need.

Supply: Tamebay

How It Works

We’ve talked about that Amazon Customized is a distinct store-front, nevertheless it’s value mentioning that on the time, you possibly can register at no cost.

Amazon mentions on their web site that as options are added, it could indicate expenses sooner or later.

Step 1- Register to Amazon Customized

All it’s important to do is enroll, and also you’ll be capable to see the Customizing possibility to your merchandise in your vendor account.

Do not forget that you have to be a Skilled Vendor or a part of Amazon Handmade to have the ability to be a part of this system.

Step 2- Create your listings

As soon as your account is registered for Amazon Customized, you’ll be given entry to allow your product listings for personalisation.

All it’s important to do is the next: 

  • Entry your Amazon Vendor Central.
  • Click on on the button “Stock” positioned in the principle menu.
  • Open the menu and select “Add Product” and click on on “I’m including a product not bought on Amazon.”
  • Select the correct gross sales class.

Then, you’ll be requested to specify data, key phrases, photos and descriptions like some other itemizing. 

Step 3 – Arrange your expertise

Now you can begin configuring your customization selections by utilizing the itemizing instrument in Vendor Central.

After you’ve created an inventory, you possibly can add the customization data with the “Handle Stock,” the place you’ll discover the class “Add/Edit Customization Data.” Right here, you possibly can choose the customizable surfaces in your product, the traces of textual content, picture specs, and so on.

Now, you’re all set to begin promoting!

Supply: WebFx

Issues You Ought to Know

– Whereas it’s a free program, you might want to be permitted earlier than becoming a member of Amazon Customized. You’ll be notified through electronic mail, normally inside an hour after becoming a member of with all the required hyperlinks. You’ll be notified in the mean time of the appliance in the event you’re not accepted.

– Fulfilment by Amazon is at present not out there for Amazon Customized. Because you’ll be promoting distinctive merchandise, you’ll have to satisfy all orders your self. 

– Picture customization and product configuration are guide, which implies prospects should add one after the other. Bulk uploads solely work for textual content customization in a single floor and as much as 5 traces.

– Keep in mind to click on and see how your custom-made surfaces look. The choices you provide must match the product you provide. This consists of issues like eradicating fonts and colours you may not be capable to use.

– You possibly can at all times promote Amazon Customized merchandise on Amazon utilizing Sponsored Merchandise.

– Product customization of any type should nonetheless adjust to the insurance policies of Restricted Merchandise or Offensive Merchandise.

Supply: Seller Central

Amazon Customized is a approach so as to add worth to the merchandise you already know your prospects are shopping for and it provides you the likelihood to achieve a broader viewers. 

Prospects with the ability to select photos and textual content to get the precise product they need is a function that, if executed accurately, may also help you increase your gross sales. 

As with all itemizing, be sure you’re creating the expertise you need prospects to have and that what you’re providing can truly be executed and look nicely on the merchandise you promote. Customization choices might be thrilling, simply make sure that your merchandise are nonetheless of the very best quality.

On the finish of the day, Amazon Customized is a approach to your shoppers to interact extra together with your model by proudly owning the merchandise they’re buying from you. 

It is a function most shoppers are prepared to pay somewhat additional and to get the product, not just for themselves however as a present to members of the family or for workers inside an organization. It’s all about utilizing this system to your favor.