What You Have to Know About Amazon Lightning Offers – AMZ Advisers


Reductions on Amazon are a wonderful tactic to seem in search ranks and are additionally nice to spice up gross sales. Due to this fact, as a vendor, Amazon Lighting Offers will be your greatest allies.

However reducing your costs can’t be taken evenly. Overdoing it may result in vital losses. So, what number of low cost objects are you able to promote earlier than calling it a day?

One good possibility is to arrange Amazon Lightning Deals. These are time-limited promotions which might be solely energetic for a number of hours.

This can be a nice deal for Amazon clients. But, some manufacturers could surprise what’s in it for them.

If you wish to know reap the benefits of these offers, maintain studying!

What are Amazon Lightning Offers?

Amazon Lightning Offers are paid promotions by means of which sellers can provide nice reductions on particular objects. They’re featured on ‘Today’s deals’ page.

This attention-grabbing type of reductions are run by the 1000’s each day. Nonetheless, they do turn out to be Prime-member unique presents throughout Amazon Prime Day.

Prospects can discover nice reductions in lots of classes, similar to electronics, energy instruments, clothes, house home equipment, and plenty of extra.

Right here’s what clients see when lightning offers are energetic:

Lightning deals on Amazon

Picture: Amazon (Offers and Promotions web page)

  • Featured objects with out there variations (similar to dimension or coloration)
  • The present low cost and ultimate value (excluding tax)
  • mount of offers claimed
  • A counter marking the time left to say the deal
  • The Add to Cart button
  • A ‘Be a part of Waitlist’ button, in case all offers are held by different customers

Every lightning deal is restricted to 1 per buyer, and likewise per vendor. It could final from four to 12 hours, or till all merchandise are claimed.

Customers may go to the ‘Upcoming Offers’ part in ‘At this time’s Offers’ web page. Right here, they will assessment all lighting offers 24 hours earlier than they activate.

Plus, clients can arrange a ‘Watch this Deal’ notification to purchase the product as soon as it’s out there. That is additionally an superior instrument for sellers to draw potential followers within the near-future.

Apply for Amazon Lightning Offers

Let’s assessment the necessities for eligibility. Each sellers and particular person ASINs should meet particular requisites to use for lightning offers:

Vendor Necessities

  1. It’s essential to be an Amazon Skilled Vendor. Particular person sellers aren’t eligible for Amazon Lightning Offers. Plus, solely manufacturers with a 5 score (monthly) can apply.
  2. Maintain a 3.5-star vendor score. Vendor suggestions evaluates the standard and pace of packaging, service high quality, and achievement. It’s primarily based on opinions, suggestions and rankings.

In case your score is under 3.5, you’ll have to enhance your buyer expertise earlier than making use of to lightning offers.

Product Necessities

  1. ASIN Approval. Alcoholic drinks aren’t eligible for lightning offers, for instance. Be sure the merchandise shouldn’t be restricted, nor deemed offensive or inappropriate by Amazon. You possibly can test the ‘Promoting’ tab in Vendor Central to assessment merchandise eligible for lightning offers.
  2. Maintain a 3-star score. Plus, the merchandise have to be eligible for Amazon Prime cargo in all areas. 
  3. Ample storage. Manufacturers will need to have greater than 20 out there models within the warehouse, earlier than the sale begins. Amazon could cancel the deal if it deems you might have inadequate stock to satisfy demand.
  4. Supply variants. {The marketplace} requires you to supply a number of merchandise variants (if out there) to present clients a alternative of buy.
  5. Promote new merchandise. Amazon Lighting Offers doesn’t settle for used merchandise. Plus, you possibly can’t overlap two campaigns that promote the identical merchandise.
  6. Scale back value by 15% (at the very least). It’s essential to additionally undercut the bottom promoting value of the earlier month by 5%

There are additional product circumstances to satisfy for Prime Day lightning offers:

  1. Scale back value by 20% (at the very least). Throughout Prime Day, sellers have to undercut the bottom promoting value of the previous month by 10%
  2. Yr-long lowest value. The lightning deal should characteristic the bottom promoting value of the 12 months.
  3. Maintain a 3.5-star score. Plus, you should adjust to Amazon’s tips for product shows.

Set Up Amazon Lightning Offers

What’s your opinion to date? Do you suppose Amazon Lightning Offers can provide the enhance your enterprise wants?

Let’s say you’ve met all of the earlier requisites. Now, we’ll let you know create your very personal lightning deal. Right here’s what you are able to do:

  1. Log into Vendor Central. Then, go to the ‘Promoting ‘ tab and click on on the ‘Create a brand new deal’ button.
  2. Choose the merchandise to advertise. This may take you to the lightning offers dashboard. Right here, you’ll submit all related data for the deal.
  3. Select a timeframe. As a vendor, you possibly can suggest a date to stage the deal. However solely Amazon can set the precise time every lightning deal runs.
  4. Set the deal. Submit the deal value, together with merchandise portions and variations.

That’s all! Now, you’ll go to the overview web page. There, you possibly can test the deal’s particulars, earlier than submitting it to Amazon.


When you’ve despatched the deal for assessment, you possibly can return to the dashboard and assessment the standing of your lightning deal. Right here’s some knowledge you possibly can test:

  • Draft. The lighting deal has not been submitted but.
  • Audited. Amazon Employees is reviewing your proposal.
  • Modifying Required. It’s worthwhile to readjust the lightning deal, and submit once more.
  • Declined. Amazon rejected the deal proposal.
  • Upcoming. The deal is accredited, and Amazon units a date and time to publish the lightning deal.
  • Hidden. A deal was deactivated. A typical purpose for that is that the product is unavailable.
  • Lively. The lighting deal is at present operating.
  • Completed. The deal is not energetic.
  • Cancelled. The lightning deal was cancelled by the vendor. There isn’t any payment charged if the deal is eliminated as much as 25 hours earlier than launch.

Observe: Greyed-out ASINs point out an merchandise doesn’t meet Amazon Lightning Offers necessities.

The Prices

This can be essentially the most off-putting requirement for sellers. Amazon requests a $150.00 payment to run a lightning deal.

Observe that the payment shouldn’t be affected by product value, amount or efficiency. But, the speed does fluctuate relying on seasonality, demand, and particular occasions.

You possibly can see the payment by the ‘Submit’button, whenever you’re about to request a lightning deal. Amazon will deduct this cost mechanically, after the deal runs within the market.

Maybe lightning offers value can scale back revenue, or be out of attain for some sellers. However you’ve bought to contemplate the endgame.

Typically, a small sacrifice to income can enhance your long-term income.

Are Amazon Lightning Offers Price Shopping for?

Lightning offers grant sellers a novel alternative to drive sales and boost visibility. It’s a terrific instrument to earn the coveted Amazon Greatest Vendor badge.

However why not simply keep on with the same old promotion methods? Nicely, Amazon Lightning Offers transcend growing gross sales. Simply have a look at a few of its advantages:

Visibility and Rating

‘At this time’s Offers’ is one in all Amazon’s most visited pages. Due to this fact, Lighting Offers make your objects extra seen from the beginning.

Particular promotions appeal to new clients. One lightning deal may appeal to an inflow of consumers to your itemizing. And a few could wish to go deeper into your retailer.

Every lightning sale will provide you with a lift to scale up the Amazon search ranks.  Which means extra customers will see your merchandise in the long term.

Stock Stability

Extra stock means long-term losses. That’s why sellers all the time attempt to take away stagnant inventory, whereas making a revenue within the course of.

Amazon Lightning Offers are glorious instruments to get rid of overstocks. You’ll unencumber house within the warehouse, and keep away from long-term storage charges.

Promote New Merchandise

Typically it’s laborious to inform if a brand new merchandise will make it huge on Amazon. First off, sellers should spend money on visibility, after which await the market to present you some suggestions.

You would enhance the method with Amazon Lightning Offers. Place the product in entrance of many customers for a short while. They’ll have an opportunity to know the brand new provide, and check it.

If the brand new itemizing hits the mark, some clients will return with optimistic opinions. All this may enhance your Amazon rank and rep even additional.

The Halo Impact

Exposition is the endgame. Not all consumers will take a lightning deal, however they’ll uncover your model.

One lightning deal is sufficient to open your catalog to many customers. And if clients discover one thing they like, they’ll come again even after the deal is over.

Closing Ideas

Prospects all the time discover amazon for the very best presents. And Amazon Lightning Offers are amongst the bottom costs within the market.

So, holding an Amazon Lighting Deal may show a turning level to spice up model consciousness and buyer delight.

There are each perks and disadvantages to assessment, in fact. Maybe, after giving it some critical thought you understand that Lightning Offers aren’t for you.

However if you wish to attempt one thing totally different, give it a attempt Bear in mind, typically it’s sensible to sacrifice profitability to be able to reap larger advantages sooner or later, and this is applicable to Amazon as effectively.


Esteban Muñoz is an search engine marketing copywriter at AMZ Advisers, with a number of years’ expertise in digital advertising and marketing and e-commerce. Esteban and the AMZ Advisers group have been capable of obtain unbelievable progress on the Amazon platform for his or her shoppers by optimizing and managing their accounts and creating in-depth content material advertising and marketing methods.