Prime On-line Marketplaces in Europe in 2023

Prime On-line Marketplaces in Europe in 2023

It’s been some time since Amazon launched into marketplaces in Europe. Beginning off within the UK, the retail big rapidly expanded into Germany, France, Italy, and Spain. 

Now, Amazon additionally operates within the Netherlands, Sweden, Poland, and Belgium. This is good news for manufacturers desirous to increase their European gross sales attain.

However this isn’t the one current path for retailers seeking to promote within the outdated continent. That’s why right this moment, we share the preferred on-line marketplaces in Europe, apart from Amazon.


Prime On-line Marketplaces in Europe


There are round 15,000 on-line marketplaces in Europe. Ugwire states that the eCommerce market income in Europe is price $363 billion.

Much more so, it’s anticipated that digital commerce in Europe will take pleasure in 7.7% annual progress by 2025. This makes the outdated continent the third largest eCommerce market.

Proper now, Amazon is the biggest on-line store in Europe. The retail big supplies a simple gateway into the continent. Plus, it’s already established a strong presence in a number of EU nations.

Plus, the retail big gives distinctive instruments, like the Global Selling program, that make the method an entire lot simpler.

However you don’t must work with such huge names. Many European nations function distinctive shops that worldwide sellers can faucet into to begin competing abroad.

Right here you’ll discover the highest on-line marketplaces in Europe for sellers in 2023.

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This store is likely one of the huge on-line retailers in Europe, with over 50 million customers per yr. Zalando is out there in 25 nations and registers a €7 billion annual turnover.

Zalando focuses on promoting style attire. Since its launch in 2023, Zalando’s has created a novel logistics equipment, devoted to connecting manufacturers and clients in a seamless means.




This is likely one of the prime Three German marketplaces. The truth is, OTTO is essentially the most visited on-line retailer in Europe, proper after Amazon.

You’ll discover every kind of merchandise right here. Nevertheless, OTTO is usually recognized for promoting way of life and style gadgets.


All OTTO sellers should pay a €39.90 charge. Plus, you’ll must arrange a German enterprise, full with a authorized type and a sound tax ID.

It’s noteworthy that OTTO is an invite-only market. That is to make sure that clients get the very best buying expertise from the very best and most established sellers.




Based in 1998, Cdiscount is the threerd largest web site in France. It registers round eight million lively buyers and likewise 19 million distinctive month-to-month visits.

Cdiscount shows over 40 product classes, with gadgets like electronics, meals, and residential home equipment.

As of 2023, Cdiscount operates in nations like Germany, Belgium, and Italy. It additionally registers over €1 billion in annual gross sales.




This UK-based market operates in Europe, Australia, and the US. ASOS is a fashion-focused eCommerce web site, providing greater than 850 manufacturers in its market. Plus, in addition they provide their very own manufacturers to clients.

ASOS has grown so huge over time. The corporate employs over 3,200 individuals, in keeping with its annual report. Plus, they registered greater than £3,999 million in income again in 2022.


Emag & Allegro


The primary is the biggest on-line buying web site in Romania. Emag will get over 500,000 every day shoppers, seeking to store from the location’s 1,600 product classes.

Allegro can also be the preferred market in Poland, its house nation. Plus, it’s additionally one of the vital visited eCommerce websites in Europe.

Allegro is price €10 billion and does enterprise with over 135 thousand sellers. The location additionally has round 13 million lively customers.


Meero & ManoMano


Europe additionally has ample room for specialised marketplaces. On one hand, ManoMano focuses on DIY, house enchancment, and gardening merchandise. ManoMano is out there in six European International locations, Plus, it’s visited by round 50 million customers every month.


Meero is one other glorious web site, however this one focuses on pictures. The location gives picture modifying software program and can also be a market the place photographers can provide their work to clients. It’s additionally a terrific web site for artists to seek out freelance work.




That is one other style market, based in Portugal however out there internationally. Farfetch presently sells merchandise from over 700 manufacturers.  

As of 2022, Farfetch ships to over 190 nations. Plus, it receives round 10 million visits per 30 days. The corporate has additionally been on the New York Inventory Trade since 2018.


NuOrder & Joor


These are B2B marketplaces for manufacturers and retailers. Each NuOrder and Joor permit sellers to optimize their wholesale operations. They’re designed for retailers that need to provide new manufacturers to their clients.

NuOrder hosts over 3,000 manufacturers and 500,000 retailers. They declare to have processed over $38 in orders.

As of 2019, Joor featured over 350,000 retailers and eight,000 manufacturers of their market. That same year, the corporate netted $23 billion in gross merchandise quantity

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Are Marketplaces the Future?


So who’s the most important on-line retailer in Europe? Amazon, no query. The retail big registered round 1 billion monthly visits, as of mid-2022.

Nevertheless, there are different marketplaces in Europe which have a good surge of tourists and gross sales. For instance, over 500 million month-to-month customers visited eBay as of July 2022. Esty additionally registered virtually 400 million visits, in keeping with Statista.

Any of the marketplaces in Europe we listed above provide a terrific entryway into Europe. Plus, they might help you delight clients that you could be not discover on Amazon.



Esteban-MuñozEsteban Muñoz is a content material author at AMZ Advisers, with a number of years’ expertise in digital advertising and e-commerce. Esteban and the AMZ Advisers workforce have been capable of obtain unbelievable progress on Amazon for his or her shoppers by optimizing and managing their accounts, and creating in-depth content material advertising methods.