What’s Amazon Vendor Fulfilled Prime? – AMZ Advisers

What’s Amazon Vendor Fulfilled Prime? – AMZ Advisers

Amazon FBA shouldn’t be the one path into Amazon Prime. There’s additionally Seller Fulfilled Prime. That is the go-to possibility for manufacturers who need to totally handle their Amazon journey.

This program presents manufacturers free two-day supply for each merchandise on Amazon. On the identical time, sellers additionally maintain full management of provide, logistics, and customer support.

At this time, we check out Vendor Fulfilled Prime. We’ll evaluation the singular perks manufacturers take pleasure in from this distinctive gateway to Amazon Prime.

What’s Vendor Fulfilled Prime?

As Amazon places it, “Vendor Fulfilled Prime is the Prime program that permits you to ship on to home Prime prospects from your individual warehouse.” 

Vendor Fulfilled Prime (SPF) was launched in 2015. This system allows high-volume sellers to get Amazon Prime privileges, whereas nonetheless fulfilling orders themselves.

This system is an extension of Fulfilled by Amazon (FBA). It permits enrolled sellers to satisfy Prime orders from their very own warehouses, or by their very own logistics companions.

However there’s a small catch, in fact. Anybody who needs Vendor Fulfilled Prime should meet Amazon’s strict necessities.

Why Use Amazon Vendor Fulfilled Prime?

Backlinko states that Amazon Prime holds over 200 million members on this planet. Subscribers additionally take pleasure in distinctive perks for $14.99 a month. For instance, occasion presents, media content material, reductions at Entire Meals, and free two-day supply.

The simplest method to enroll in Prime is thru FBA. This program presents computerized Prime enrollment. Plus, Amazon can even deal with customer support and transport logistics.

Nonetheless, this is probably not a fantastic possibility for some large sellers. They might have already got a logistics operation in place. Plus, additionally they need to be in contact with prospects.

That’s the place SFP is available in.

The Vendor Fulfilled Prime program is a technique that retailers can entry this enormous buyer base. Plus, they will accomplish that with out relinquishing management to Amazon, as FBA sellers should do.

Prime sellers may obtain considerably larger gross sales, just because their merchandise qualify for two-day free transport. Such a gross sales enhance is definitely definitely worth the effort to enroll in Vendor Fulfilled Prime.

You’ll additionally achieve entry to couriers with 60% p.c cheaper charges, due to Amazon’s partnerships. SFP additionally presents a wide range of return choices on high of Amazon customer support to again them up.

And let’s not neglect concerning the gross sales you’ll make throughout Amazon Prime Day! So many individuals store on-line on Prime Day that Amazon visitors even overflows to different websites.

How Does Vendor Fulfilled Prime Work?

Amazon promotes Vendor Fulfilled Prime as a result of it lifts a few of the burden that FBA places on the retail big.

By pre-qualifying skilled sellers to get the Prime badge, Amazon lightens the load a bit. Plus, additionally they assure sellers meet their excessive success requirements.


The Vendor Fulfilled Prime program permits certified sellers to boast the Amazon Prime badge on their merchandise. However as we mentioned, sellers should adjust to Amazon’s transport requirements.

Right here’s what this implies to sellers:

First off, you have to supply free transport and returns to prospects. You’ll have to take up transport and return prices, which might be appreciable.

Even with Amazon’s discounted charges, you continue to want to take care of warehouses throughout the US to satisfy two-day deliveries. Which means that SFP solely works if sellers can embrace transport prices into their budgets, and nonetheless stay aggressive.

To fulfill such calls for, you might want to hand over ready-to-ship packages to the transport firm no later than 4:00 PM on every day. And that’s on the identical day the order is available in.

For same-day transport, orders ought to move to the service’s arms by 1:00 PM.

Furthermore, the extra stock you have got, the better the burden. This requires full logistics automation, however not each eCommerce retailer has this stage of operations.  

Buyer Service

Moreover transport, customer support can find yourself costing quite a bit. Manpower isn’t low-cost, and you may’t simply decide gifted customer support execs off the road. There are outsourced customer support choices, nonetheless, that may show possible options.

With Vendor Fulfilled Prime, nonetheless, you do preserve management over your customer support and returns. You’ll be able to arrange the way you need merchandise returned, and when.

Now, Amazon’s pointers for issuing returns nonetheless apply. Nonetheless, you’ll get merchandise again instantly. Which means you retain control over your brand and processes.

Multichannel Capabilities

Vendor Fulfilled Prime can be a fantastic instrument to arrange a multichannel eCommerce strategy. How so? For starters, SFP can decrease transport prices if it’s best for you. 

You’ll want to calculate your prices to find out which of your merchandise may get into Vendor Fulfilled Prime, and which of them ought to be in FBA. 

After getting it, you may as well simply transfer merchandise to FBA when order volumes threaten your metrics. Make sure that to organize for this early too, so that you don’t lose your eligibility.

Associated content material: Multichannel retailers vs Amazon delivery

An Different to Amazon FBA

FBA provides you entry to Amazon Prime. The factor is that FBA might get too costly when you both promote giant or heavy objects. Prices additionally improve when promoting small objects as Amazon can select to supply them to customers as add-ons as a substitute of merchandise for particular person gross sales. This may additionally have an effect on income. 

In distinction, Vendor Fulfilled Prime additionally forfeits chubby charges. It additionally permits you to supply objects that you would be able to’t often promote in FBA.

You’ll be able to reduce on cut up stock by transport to Amazon from your individual warehouse. This can be a downside for a lot of sellers as a result of they should juggle stock in two locations. So, you might lose cash if you promote out in a single even when you nonetheless have inventory in one other.

Vendor Fulfilled Prime permits you to customise your system so you’ll be able to management stock.

Tips on how to Get Amazon Vendor Fulfilled Prime

Vendor Fulfilled Prime brings lots of benefits for sellers. To carry the privilege, nonetheless, you have to be capable to develop and maintain a singular infrastructure.

In brief, you have to be able to supporting all of Amazon’s necessities, whereas taking in an elevated order quantity.

Order Processing

Automate your stock and order processing system to adjust to two-day and same-day transport. There are lots of instruments that may assist you to with this, however you want time to search out the best one on your wants.

You additionally want a versatile and dependable decide and pack system. Additionally, spend money on a workforce able to dealing with the elevated gross sales volumes that fluctuate all year long, so you’ll be able to stay worthwhile.


Transfer your merchandise as near the customer as potential. This may drastically cut back transport prices, however it requires sustaining multiple warehouse. You’ll additionally must handle order processing at totally different places.

Small sellers can’t create this stage of infrastructure. On this case, partnering with a third-party logistics supplier might be one of the best resolution.

You’ll be able to prepare for same-day transport, and get computerized return postage types which can be billed solely when used.

Buyer Service

Vendor Fulfilled Prime requires that you just situation refunds inside two enterprise days of a return request. You’re additionally accountable for both paying the return transport or ensuring that the customer pays.

Your system must have transport and stock administration built-in in order that all the pieces might be simply tracked and there are not any errors.

Getting Began on Vendor Fulfilled Prime

You might want to have a number of different issues as effectively earlier than the precise software to Amazon SFP. First off, you want a Skilled Vendor Account.

Then, you have to qualify for Amazon Premium Delivery. Right here’s how one can meet Amazon’s requirements:

  • Decide to 1- and 2- day supply goal dates.
  • Fulfill no less than 50 Premium Delivery orders over a interval of 30 days.
  • Ship 99% of orders on time.
  • Present legitimate monitoring IDs for no less than 94% of your orders.
  • Maintain your on-time supply charge at 92%
  • Keep your order cancellation charge under 0.5%.
  • Get suggestions scores of 4.5 or larger in your gross sales over the 30-day interval.

When you meet Amazon’s requisites, you’ll must move the Prime Achievement Trial. Right here’s what this check is all about:

  • Fulfill over 200 orders over a interval of 90 days.
  • Present nationwide supply for standard-size objects.
  • Allow weekend pickup and supply choices.
  • Use Purchase Delivery Companies for 99% of orders.
  • Maintain your on-time supply charges at 99%.
  • Work with SPF-approved transport carriers.
  • Adjust to Amazon’s Returns Policy.
  • Direct customer support inquiries to Amazon.

As soon as the above is accomplished, you’ll be able to register for Vendor Fulfilled Prime. Now, you’ll be able to supply Prime Delivery providers on your merchandise!

Word that you need to present Amazon with monitoring information for all Prime orders. {The marketplace} will monitor your account to just be sure you sustain with their transport requirements.

Failure to conform may end in dropping your Prime advantages. In such a case, you’ll need to bear the SFP trial once more.

New SPF Necessities for Amazon Sellers

In early 2021, Amazon launched new Vendor Fulfilled Prime requirements for retailers. Most of those modifications intention to supply higher supply for US prospects.

Listed here are the brand new key necessities for SFP sellers:

  • Ship standard-sized objects six days every week.
  • Adjust to 1- and 2- day free supply dates.
  • Ship standard-sized merchandise nationwide.

Amazon additionally utilized new requisites for Supply Pace and Efficiency metrics. It’s key to adjust to these modifications, so you’ll be able to meet each Amazon and the purchasers’ requirements.

That can assist you out, we’ve ready a full submit on the topic, which you’ll entry proper right here:

New Seller Fulfilled Prime Requirements for Amazon Brands

You may as well attain out to the Amazon assist group at [email protected], or examine the SFP updates in Seller Central.

Remaining Ideas

There’s a bit extra work concerned in Vendor Fulfilled Prime. Amazon received’t deal with the legwork, as with FBA merchandise. Nonetheless, there’s extra management over your model and processes.

For starters, you’ll forfeit storage charges. There are additionally diminished ready occasions. Plus, you’ll be able to all the time maintain prospects within the loop, which drastically will increase delight.

Vendor Fulfilled Prime is a hands-on strategy to Amazon gross sales. It’s greater than matches as much as FBA, and it presents Amazon Prime advantages!

So, when you acquired what it takes, then SFP is perhaps your highway to large income. Good luck!


Julia Valdez

Esteban Muñoz is a content material author at AMZ Advisers, with a number of years’ expertise in digital advertising and e-commerce. Esteban and the AMZ Advisers group have been capable of obtain unbelievable progress on Amazon for his or her purchasers by optimizing and managing their accounts, and creating in-depth content material advertising methods.